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All Journal JEJAK Journal of Economic Education Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pemberdayaan Masyarakat Madani (JPMM) Surya Abdimas Jambura Economic Education Journal Economic Education and Entrepreneurship Journal JEKPEND Jurnal Ekonomi dan Pendidikan Efficient: Indonesian Journal of Development Economics BERNAS: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Madaniya Mitra Akademia: Jurnal Pengabdian Masyarakat Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Business and Accounting Education Journal Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Riptek IIJSE EDUCATIONE: Journal of Education Research and Review Economic Education Analysis Journal Business and Accounting Education Journal DEVOTIONIS: Journal of Community Service "Indonesian Journal of Devotion and Empowerment (IJDE) "
Pitaloka, Lola Kurnia
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Pemberdayaan Usaha Anggota Koperasi Kobamie Kendal Melalui Digital Marketing Sebagai Upaya Peningkatan Penjualan Pitaloka, Lola Kurnia; Feriady, Muhammad
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 6 No 3 (2023): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v6i3.6022

Abstract

The bakery and noodle cooperative is one of the new production cooperatives in Kendal. With his new age, the enthusiasm of the members to develop the cooperative is very high. Unfortunately, they do not have enough knowledge about digitalization, one of which is digital marketing. Marketing is needed by all fields of industry and current.ly marketing is more directed towards digitalization with social media for example. Digital marketing is not as simple as offline marketing which causes difficulties for Kobamie Kendal cooperative members. This service will focus on providing material and training related to digital marketing which includes practice in operating algorithms to get the right target market for the business development of Kobamie Kendal cooperative members. The service method usesd is a discussion session and workshop with in-depth evaluation and observation that will be carried out after the workshop is over. The service team directs social media for Kobamie cooperative members and creates websites. Provision of practical material focusing on social media specialists with social media algorithms. The website was created to contain the production of cooperative members so that it will become e-commerce for Kobamie Kendal cooperative members.
Retraction: Kauman Cultural Village: Transformasi Wisata Budaya Menuju Daya Tarik Inklusiff Kusumantoro, Kusumantoro; Pitaloka, Lola Kurnia; Gunawati, Iva Sofi
Warta Pengabdian Andalas Vol 31 No 4 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

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Abstract

Retraction Notice Artikel dengan judul ini ditarik kembali karena penulis melakukan double submission tanpa terlebih dahulu menarik naskah dari jurnal lain. Tindakan tersebut merupakan pelanggaran serius terhadap etika publikasi ilmiah. Kami dari pihak penerbit sangat menyayangkan kejadian ini, karena telah mengorbankan waktu dan tenaga dari para editor serta dua orang reviewer yang terlibat dalam proses evaluasi. Dengan ini, kami menegaskan bahwa artikel tersebut resmi diretract, dan kami berharap penulis dapat lebih menjunjung tinggi integritas serta etika akademik dalam publikasi ilmiah di masa mendatang. Penulis:Kusumantoro Kusumantoro¹*, Lola Kurnia Pitaloka², Iva Sofi Gunawati³ Afiliasi:¹²³ Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang, Sekaran Gunungpati, Kota Semarang, Indonesia Email korespondensi: kusumantoro@mail.unnes.ac.id
Exploring the Impact of Collaborative Learning and Student Engagement on Student Learning Performance: A Comprehensive Analysis of Influencing Factors Mudrikah, Saringatun; Pitaloka, Lola Kurnia; Kardiyem; Setiyani, Rediana
Economic Education Analysis Journal Vol. 13 No. 1 (2024): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

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Abstract

This research deepens how social factors influence collaborative learning and student engagement, ultimately influencing student learning performance. This research is a type of quantitative research with a causality approach. The research population is economics education students. The sampling method uses a proportional random technique and the number of samples used was 206 students. The data collection instrument uses a questionnaire. The data analysis technique used was a structural equation model (SEM-PLS). The research results showed that interaction with peers had a positive effect on collaborative learning, student-lecturer interaction had no effect on collaborative learning, social presence had a positive impact on collaborative learning, use of social media had no effect on collaborative learning, cooperative learning had a positive impact on student engagement, Student engagement has a positive influence on student learning performance, Collaborative learning mediates the relationship between social factors (i.e. social interaction (with peers), student-lecturer interaction, social presence, use of social media) and student engagement, Student Engagement mediates the relationship between factors social, collaborative learning, and student learning performance. This research has several limitations, research considers four social factors that influence active collaborative learning; therefore, future research should include other variables, such as student involvement or use learning outcomes as the dependent variable.
Transformation of Indonesian Migrant Workers’ Microenterprises in Kuala Lumpur: Implementation of Standard Operating Procedures and Quality Control as A Strategy to Improve Product Competitiveness Pitaloka, Lola Kurnia; Kusumantoro; Melati, Inaya Sari; Farliana, Nina
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.32971

Abstract

This community engagement program aimed to enhance the capacity of Indonesian migrant workers’ microenterprises in Kuala Lumpur through training and implementation of Standard Operating Procedures (SOP) and Quality Control (QC). Based on a preliminary survey, most business owners lacked fundamental skills in production management and quality control, resulting in inconsistent product quality. The program was conducted on May 18, 2025, involving 35 microenterprise participants. Activities included theoretical training and practical simulations on SOP development and QC application. Evaluation was carried out through pre-tests and post-tests, which revealed a significant improvement in the participants' average score from 45.25 to 83.75, with the most notable increase observed in the ability to draft QC guidelines. The results demonstrated that the application of SOP and QC can effectively improve product consistency, quality, and competitiveness. However, challenges remained in the implementation process, such as time constraints, limited equipment, and low technical literacy. Therefore, follow-up strategies such as ongoing mentorship, the use of visual SOPs, and the establishment of peer learning communities are essential to ensure sustainability.
Pengaruh Motivasi Berwirausaha, Efikasi Diri, Dan Keberanian Mengambil Risiko Terhadap Minat Berwirausaha Agnesia, Imelga; Pitaloka, Lola Kurnia
Jambura Economic Education Journal Vol 8, No 2 (2026): APRIL 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i2.37182

Abstract

Economic instability has increased the need for alternative sources of income for households, particularly among housewives who have not been optimally involved in productive economic activities. Entrepreneurship is viewed as an important strategy to enhance household economic independence. This study aims to analyze the effects of entrepreneurial motivation, self-efficacy, and risk-taking propensity on the entrepreneurial interest of housewives in Batang Regency, Central Java. A quantitative approach was employed, with primary data collected through questionnaires distributed to 385 respondents using a simple random sampling technique. The data were analyzed using multiple linear regression with SPSS version 25. The results indicate that entrepreneurial motivation, self-efficacy, and risk-taking propensity partially have positive and significant effects on the entrepreneurial interest of housewives, with entrepreneurial motivation being the most dominant variable. These findings underscore the importance of psychological factors in shaping the entrepreneurial interest of housewives in Batang Regency.
Kauman Cultural Village: The Transformation of Cultural Tourism Towards an Inclusive Attraction Kusumantoro; Lola Kurnia Pitaloka; Iva Sofi Gunawati
DEVOTIONIS Volume 2, Issue 1, January 2025
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/dvs.v2i1.39

Abstract

Kauman Village in Kudus Regency has great potential for cultural tourism, but it still faces several challenges, particularly in terms of inclusivity and diversification of tourist attractions. The development of culture-based tourism in this village is crucial for boosting the local economy and attracting more visitors. Through the Participatory Rural Appraisal (PRA) method, this service explored local cultural potentials such as traditional games. The program successfully involved the community in tourism development, raising awareness of cultural potential, and creating new business opportunities. The successful revitalization of traditional games such as jumping rope, egrang bambu, and gobak sodor has attracted tourists and strengthened Kauman Village's identity as an inclusive cultural tourism destination. The service results show that a participatory approach and proper cultural promotion can significantly enhance tourism appeal and economic impact for the local community.
Digital Empowerment: Efektivitas Program PENA bagi UMKM Perempuan di Semarang Via Amalia; Rusdarti Rusdarti; Inaya Sari Melati; Lola Kurnia Pitaloka
Jurnal Riptek Vol 19, No 2 (2025)
Publisher : Badan Riset dan Inovasi Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v19i2.327

Abstract

This study examines the impact of the PENA Program on the digitalization of women-led MSMEs in Semarang City and its implications for empowerment and business sustainability. Using a qualitative approach with thematic analysis as the main method, data were gathered through in-depth interviews with eleven female MSME entrepreneurs participating in the PENA Program.Results show that around 73% of respondents experienced significant improvements in digital adoption, particularly in e-commerce, digital payment, and social media marketing. Three main themes emerged: (1) enhanced digital capabilities through structured mentoring, (2) empowerment through increased visibility and self-confidence, and (3) persistent challenges such as time constraints and limited infrastructure. The PENA Program effectively facilitates access to digital tools and skills development, though adaptation varies depending on digital literacy and social support.Digitalization strengthens womens empowerment by enabling participants to expand markets, manage online sales efficiently, and build entrepreneurial confidence. However, dual gender roles and uneven access to technology remain barriers. The study concludes that improving digital literacy and providing adaptive mentoring are crucial to advancing women-led MSME digital transformation, offering insights for inclusive and sustainable empowerment policies.
Edutour in Kauman Village: Transforming Tradition and Education into Friendly Tourism in Kudus City Eriyani; Lola Kurnia Pitaloka; Kardoyo
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.34020

Abstract

This community engagement program aims to develop Kauman Village in Kudus City as an educational tourism village based on historical heritage and traditional arts through a participatory training approach. The program was implemented in three stages: preparation, implementation, and evaluation. The preparation stage involved coordination and Focus Group Discussions (FGDs) with the Kudus Regency Department of Culture and Tourism, village authorities, and the youth organization (Karang Taruna). The implementation stage focused on historical storytelling training, digital media literacy enhancement, and the production of tourism promotional content grounded in local narratives. Evaluation was conducted through observation, interviews, and joint reflection with community partners. The FGD results emphasized the importance of mapping supporting villages within the Menara Kudus heritage area to avoid overlapping tourism routes. Based on this mapping, Kauman Village was designated as a historical tourism zone, highlighting narratives of Islamic dissemination and Hindu–Islamic cultural acculturation. The training activities improved participants’ understanding of local history, communication skills, and digital literacy. Program outputs included a historical narrative module and storytelling videos used for educational and digital promotional purposes. Overall, the program demonstrates that community-based training supported by local narratives and digital technology effectively promotes sustainable historical tourism village development.
THE EFFECT OF TOURIST ATTRACTIONS AND SERVICE QUALITY ON TOURIST SATISFACTION WITH DISCONFIRMATION AS A MEDIATION VARIABLE (Study on BUMDes Noyo Gimbal View Tourism) Ika Nur Aprilliana; Lola Kurnia Pitaloka
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10291

Abstract

This study aims to analyze the influence of tourist attractions and service quality on tourist satisfaction through disconfirmation as a mediating variable at the BUMDes Noyo Gimbal View tourism destination. This research used a quantitative approach with a survey method by distributing questionnaires to tourists visiting the tourism destination. The data analysis technique used is path analysis with a stepwise regression approach and the Sobel test. The results of the study indicate that tourist attractions have a positive and significant effect on tourist satisfaction with a significant value of p < 0.001, and service quality also has a positive and significant effect on tourist satisfaction with a significant value of p < 0.001. In addition, tourist attractions influence tourist satisfaction through disconfirmation as a mediating variable with a significance value of p < 0.001, and service quality also influences tourist satisfaction through disconfirmation as a mediating variable with a significance value of p < 0.001. The findings of this study indicate that improving tourist attractions and service quality can increase tourist satisfaction through the tourism experiences perceived by visitors.
ENTREPRENEURIAL CULTURE, INNOVATION, AND DIGITAL MARKETING CAPABILITY IN MSMEs’ SUSTAINABLE COMPETITIVE PERFORMANCE Eriyani Eriyani; Inaya Sari Melati; Lola Kurnia Pitaloka; Rusdarti
EDUCATIONE Volume 4, Issue 2, July 2026
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i2.165

Abstract

Micro, small, and medium enterprises (MSMEs) require complementary organizational and digital capabilities to maintain competitiveness in increasingly dynamic markets. This study examines the effects of entrepreneurial culture and innovation on sustainable competitive performance and evaluates the direct and moderating role of digital marketing capability. A quantitative survey was administered to 136 owners or managers of processing-sector MSMEs in Semarang Regency, Indonesia. Data were analyzed using partial least squares structural equation modeling with 5,000 bootstrap resamples. Digital marketing capability had a strong positive effect on sustainable competitive performance (β = 0.602, p < .001), and innovation also had a positive effect (β = 0.218, p = .048). Entrepreneurial culture did not have a significant direct effect (β = −0.033, p = .604). Digital marketing capability negatively moderated the relationship between entrepreneurial culture and performance (β = −0.215, p = .002), indicating that entrepreneurial values may become less effective when they are not aligned with data-informed digital practices. Its positive moderation of the innovation–performance relationship did not reach the 5% significance level (β = 0.147, p = .056). The findings show that sustainable competitiveness depends more directly on actionable innovation and well-developed digital marketing capability than on entrepreneurial values alone. MSME support programs should therefore integrate product and process innovation with practical digital marketing, analytics, and managerial execution.
Co-Authors - Kardoyo Agnesia, Imelga Alfianti, Ririn Anis Susanti Anna Kania Widiatami Avi Budi Setiawan Dwi Puji Astuti Eka Susanti Eriyani Eriyani Eriyani Gunawati, Iva Sofi Haris, Amnan Ida Nur Aeni Ika Nur Aprilliana Inaya Sari Melati Iva Sofi Gunawati Jarot Tri Bowo Santoso KARDIYEM Kardoyo Khasanah, Nuriyah Kusumantoro Kusumantoro Kusumantoro Kusumantoro, Kusumantoro Margunani Margunani Melati, Inaya Sari Mudrikah, Saringatun Muhammad Feriady, Muhammad Nina Farliana Rediana Setiyani, Rediana Rusdarti - Rusdarti Rusdarti Saepurrohman, Andika Sehabuddin, Ahmad Via Amalia Wijayanti, Desy