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All Journal Jurnal Administrasi Bisnis (JABis) AdBispreneur Jurnal Ilmiah Manajemen "E M O R" Jurnal Inovasi Bisnis (Inovbiz) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Bisnis dan Kewirausahaan Organum: Jurnal Saintifik Manajemen dan Akuntansi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat BanKu: Jurnal Perbankan dan Keuangan MIMBAR INTEGRITAS The Es Economics and Entrepreneurship Perwira Journal of Economics and Business (PJEB) Atestasi : Jurnal Ilmiah Akuntansi International Journal of Economics and Management Research
Yogi Sugiarto Maulana
STISIP Bina Putera Banjar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Meningkatkan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Home Industry Karya Ayu Ciamis Maulana, Yogi Sugiarto
JURNAL MANAJEMEN BISNIS Vol 6 No 1 (2019): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1105.76 KB) | DOI: 10.33096/jmb.v6i1.78

Abstract

Sales of banana chips tend to fluctuate, allegedly influenced by customers who switch to another company. This research was to determine and analyze the effect of product quality to customer loyalty. This study uses a quantitative approach explanatory. Using simple random sampling. The statistical method used is the product moment correlation. The results of the questionnaire are in either category. Coefficient correlation of 0.485 means that the relationship between variables in a category is. Influence of product quality to customer loyalty amounted to 23.5%. The test results hypothesis states that there is significant influence product quality on loyalty.
The Effect of Brand Image and Brand Trust on Oppo Cellphones Purchasing Decisions In Banjar City Yogi Sugiarto Maulana; Mela Marista
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine and analyze the brand image, brand trust, and the magnitude of these variables influence on purchasing decisions in Banjar City. The research approach used is a quantitative approach with explanatory methods—sampling using simple random sampling technique, with 89 respondents. The statistical method used in this study is multiple linear regression. The analysis results show that the brand image variable is in a good category (valid and reliable). The brand trust variable is in the adequate category, and the purchase decision is in a good category. Obtained the magnitude of the simultaneous influence of brand image and brand trust on purchase decisions in Banjar City is 31.2%. The magnitude of the partial effect of brand image on purchase decisions is 22.56%, the magnitude of the partial influence of brand trust on purchase decisions is 21.62%. The simultaneous hypothesis testing results state that there is a significant effect of brand image and brand trust on purchase decisions Oppo in Banjar City.
Co-Authors Alisha Alisha Angga Gumilar Anna Triwijayati Atik Santi Dara Siti Nurjanah Dian Hadiani Endro Tjahjono Erna Maulina Hadiani, Dian Hana Rengganawati Ibrahim, Tofan Iwan Henri Kusnadi Khuan, Hendri Margo Purnomo Mela Marista Muhamad Ihsan Pahlefi Muhammad Nabil Rafi Munawar, Andri Helmi Nenden Kostini Rafi, Muhammad Nabil Ririn Yulianti Siti Nurjanah Siti Nurjanah Sri Wahyuni Sugiartana - Suhaya Suhaya, Suhaya Tetty Herawati Tita Kartika Dewi Varian Yudhiansyah Yani, Mia Indri Zainal Arifin