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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Samudra Ekonomi dan Bisnis Jambura Economic Education Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Media Ekonomi Journal of Community Service and Society Empowerment
Fiona, Febzi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Kewajaran Harga dan Kualitas Layanan Elektronik terhadap Niat Beli Ulang Netflix melalui Mediasi Citra Merek Novriadi, Aang; Fiona, Febzi
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13455

Abstract

This study examines how price fairness and e-service quality influence Netflix users' repurchase intentions, with brand image acting as a mediator. 180 respondents were selected as a sample using a non-probability method with a purposive sampling technique. The data analysis technique used SEM-PLS and was run through the SmartPLS version 4 program. The results indicate a direct relationship between price fairness and repurchase intentions, e-service quality and repurchase intentions, and brand image and repurchase intentions, all of which show a significant positive influence. Meanwhile, the indirect influence mediated by brand image, both the path from price fairness through brand image to repurchase intentions, and from e-service quality through brand image to repurchase intentions, also proved to have a positive and significant influence.
Co-Authors ., Nasution Aprisella, Rhienta Berto Usman, Berto Dewi Rahmayanti Endang, Pidiya Hadi, Effed Darta Meilani, Nanda Nazzha Misliniyati, Rena Nasution Nasution Novriadi, Aang Pareke, Fachrudin JS Praningrum, Praningrum Puspita, Anggri Slamet Widodo Sri Adji Prabawa, Sri Adji Susetyo, Sugeng Wati, Nike Karlina Wijayanti, Indah Oktari Willy Abdillah