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All Journal Jurnal Ilmiah Peuradeun JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal Economic Review (IJER) Serambi Engineering
Yusuf, Zulfan
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Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Effect of Availability, Product Quality, Promotion and Price on Consumer Satisfaction of Asus Laptop Users in Banda Aceh City Yusuf, Zulfan; Rizal, Syamsul
Indonesian Journal Economic Review (IJER) Vol. 2 No. 2 (2022): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.226 KB) | DOI: 10.35870/ijer.v2i2.109

Abstract

This research is motivated by the conditions of competition in the business world in Indonesia from time to time which are getting tighter, so companies must create new marketing strategies to maintain and gain a higher market share. As for the problem of this research is whether the influence of availability, product quality, promotion, and price affect the consumer satisfaction of Asus Laptop users in Banda Aceh City. The purpose of this study was to analyze the influence of each variable, namely availability (XI), product quality (X2), promotion (X3), and price (X4) on consumer satisfaction (Y). The sample in this study were Asus laptop users with 100 respondents as respondents. The sampling technique used a non-probability sampling approach with the convenience sampling method. The method of data collection is done by distributing questionnaires to the respondents. From the results of the research, it is known that the price variable (X4) has the smallest coefficient value, while the promotion coefficient value (X3) has the highest coefficient value, followed by product quality (X2) and availability (X 1). From the results of the research, it is also obtained that simultaneously and partially there is a positive and significant influence between the independent variable and the dependent variable, where tcount > ttable dan Fcount > Ftable.
The Impact of Job Promotion and Organizational Conflict on Employee Work Motivation at Bank Syariah Indonesia (BSI) Banda Aceh Branch Azis, Abdul; Yusuf, Zulfan; Ismail
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.514

Abstract

This study aims to analyze the impact of job promotion and organizational conflict on employee work motivation at Bank Syariah Indonesia (BSI) Banda Aceh Branch. Human resources (HR) play a crucial role in achieving organizational goals. One of the factors that influence work motivation is job promotion, which is carried out fairly and transparently. Furthermore, although organizational conflict is often seen negatively, the results of this study indicate that well-managed conflict can actually improve employee motivation. The research employs a quantitative approach with multiple linear regression to examine the relationship between job promotion, organizational conflict, and work motivation. Data were collected through questionnaires distributed to 45 employees at BSI Banda Aceh Branch. The analysis results show that clear and fair job promotions positively affect employee motivation. The regression coefficient for job promotion is 0.220, indicating that a 1% increase in job promotion can raise employee motivation by 0.220%. On the other hand, well-managed organizational conflict also positively affects work motivation, with a regression coefficient of 0.178, showing that a 1% change in well-managed conflict can increase employee motivation by 0.178%. Based on these findings, it is recommended that the management of BSI Banda Aceh Branch improve job promotion policies to be more transparent and fair, and create a more effective conflict resolution system to support employee motivation and performance.
Co-Authors Abdul Azis ambartiasari, Geta Humaira, Ajrina Ismail Jen Surya Kasmaniar Mariati Mariati Mukhdasir, Mukhdasir RADHIANA, RADHIANA Rahmi Rahmi Saiful Amri SARBOINI Sarboini Sarboini, Sarboini Syamsul Rizal Ulfia, Ulfia