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Social Presence and Visual Communication in Infographic-Based Autism Parenting Videos on YouTube Dwi Firmansyah; Oktaviana Purnamasari
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.9346

Abstract

Autism parenting communication in Indonesia continues to face uneven public awareness and persistent social stigma, underscoring the need for effective digital health communication. This study examines how social presence is constructed through visual communication in infographic-based YouTube videos on autism parenting. Five episodes of the Berbeda Itu Kuat series produced by Liputan6 SCTV were analyzed using directed qualitative content analysis. The findings indicate that social presence is expressed through affective, interactive, and cohesive cues in narration, language, and visual design, creating a mediated sense of emotional support and relational closeness. Infographic elements such as icons, symbolic colors, concise text, and structured layouts help translate complex information into accessible visual forms. The videos also reflect adaptation to YouTube’s platform characteristics through short duration and conversational tone. By demonstrating how social presence can be operationalized through infographic-based video design, this study extends health communication scholarship beyond audience perception toward representational practice. Because the analysis focuses on representational construction rather than audience reception, the findings do not address how viewers interpret or respond to these communicative strategies.
TELEVISION MEDIA'S ROLE IN AGENDA-SETTING TO EDUCATE YOUNG VOTERS FOR THE 2024 INDONESIAN GENERAL ELECTIONS Dwi Firmansyah; Alifiah Ghaniyyu Widyaningrum; Donny Kurniawan
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 2 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.2.161-172

Abstract

Indonesia is experiencing a demographic bonus with a surge of young voters, offering significant potential for political change through fresh perspectives. One common assumption is that the younger generation is apathetic toward politics, yet this view is questionable given their potential impact. Television media, as a public broadcasting institution, plays a vital role in disseminating political information, especially in the lead-up to the 2024 general elections. In the era of media convergence, television news can educate the public not only via traditional broadcasts but also through content shared on social media platforms. SCTV, a major Indonesian television network, utilizes an infographic-based program “Kamu Harus Tau” (“You Must Know”) to educate first-time and young voters. This study is framed by the agenda-setting theory. Data were collected through in-depth interviews with key informants – including the Executive Producer of Liputan 6 Pagi and the Producer/Presenter of “Kamu Harus Tau” – and through content analysis of the program’s broadcasts on television and online. Findings indicate that “Kamu Harus Tau” effectively enhances young voters’ understanding of the electoral process and encourages greater participation in the 2024 general election. The program demonstrates how mass media can direct public attention to election-related issues (agenda-setting), thereby influencing public perceptions and knowledge. The study offers a novel perspective by examining a televised infographic program that bridges traditional media and social media to educate young voters, highlighting theoretical and practical implications for voter education initiatives.