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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Journal of Innovative and Creativity Jurnal Sosial Ekonomi Perikanan Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Zaid, Sudirman
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Optimalisasi Pengelolaan Sampah melalui Pendekatan RuSaJU di Desa Popalia Kecamatan Tanggetada Kabupaten Kolaka Sulawesi Tenggara Sarmadan, Sarmadan; Sakti, La Ode Awal; Sutoyo, Muhammad Nurtanzis; Zaid, Sudirman; Ruslin, Ruslin; Dedu, La Ode Arfan
DHARMA RAFLESIA Vol 21 No 2 (2023): DESEMBER (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v21i2.31952

Abstract

Pengabdian kepada masyarakat melalui Program Kosabangsa ini adalah kenyataan yang diidentifikasi dari Desa Popalia menjadi paradoks dimana meskipun desa ini masuk kategori desa kecil dan kondisi ekonomi masyarakat dalam kategori miskin, namun potensi permasalahan sampah berada di pelupuk mata. Hal itu disebabkan oleh produksi sampah yang semakin meningkat secara signifikan seiring dengan pertambahan jumlah penduduk di Desa Popalia. Tujuan pengabdian adalah memberikan solusi komprehensif terhadap permasalahan mitra terkait pengelolaan sampah berbasis IPTEK kepada Bumdes Mepokoaso dan Karang Taruna Meohai Desa Popalia. Memecahkan persoalan tersebut, tim mengusulkan pendekatan baru yang disebut RuSaJU, yakni akronim dari “Rubah Sampah Jadi Uang”. Tahapan metode yang dilakukan adalah menjalin kolaborasi dan kemitraan dengan berbagai stakeholder, sosialisasi regulasi pengelolaan sampah, dan pelatihan pengolahan sampah organik dan anorganik, serta pembuatan dan penerapan aplikasi pengelolaan sampah dan manajemen keuangan Bumdes Mepokoaso dan Karang Taruna Meohai. Adapun hasil yang diperoleh adalah terjadinya peningkatan pengetahuan, keterampilan, dan kesejahteraan masyarakat terkait pengelolaan sampah melalui pendekatan RuSaJU.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI KOTA KENDARI Lery, Mega; Zaid, Sudirman; Isalman, Isalman; Panjaitan, Feliks Anggia Binsar Kristian; Taufik, Muh
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47056

Abstract

This study aims: (1) To determine the effect of brand image, price, and product quality of Oppo Smartphone users in Kendari City. (2) To determine the effect of brand image of Oppo Smartphone users in Kendari City. (3) To determine the effect of the price of Oppo Smartphone users in Kendari City. (4) To determine the effect of user product quality Oppo Smartphone ini Kendari City. The population in this study is all Kendari City residents who buy and use Oppo Smartphone products themselves, while the sample is 80 respondents using the Hair formula. The data collection method is using a questionnaire. This research technique uses multiple regression analyses. The results of this study indicate that: (1) Brand image has no significant effect, while price and product quality have a positive and significant effect on purchasing decision. (2) Brand image has no significant postive effect on purchasing decisions. (2) Price has a significant positive effect on purchasing decisions. (3) Product quality has a significant positive effect on purchasing decisions.
Strategi pencegahan penangkapan ikan ilegal oleh nelayan negara asing Di Zona Ekonomi Ekslusif Indonesia Yusuf, Haris; Zaid, Sudirman; Yusuf, Hayat
Jurnal Sosial Ekonomi Perikanan Vol 8 No 1 (2023): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v8i1.11

Abstract

Illegal fishing by foreign fishing boats in the Indonesian Exclusive Economic Zone is increasing every year. Along with these conditions the country suffered huge losses from this action. There is an assumption that this happened because the law enforcement authority by the Indonesian state was limited due to the provisions contained in the 1982 Convention on the Law of the Sea (UNCLOS 1982). Then when viewed from the perspective of law enforcement by the government, the handling of illegal fishing seems to be still concerning. This article examines the causes of illegal fishing activities by foreign fishermen which still occur frequently and how strategies to prevent illegal fishing by foreign fishermen in the Indonesian Exclusive Zone. The method used is a normative juridical legal research method with statuta approach and conceptual approach. The results of the study found that the causes of illegal fishing activities in Indonesian waters include limited surveillance facilities and infrastructure, limited funds for surveillance operations, limited fisheries police and Civil Servant Investigators (PPNS) and still limited ability of Indonesian fishermen to exploit their potential. fisheries in Indonesian waters. The strategies that can be taken to prevent illegal fishing are by conducting bilateral cooperation, closing access rights for fishermen from foreign countries in Indonesia's ZEE, and optimizing law enforcement in Indonesia's exclusive economic zone.
Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections Suleman, Nursaban Rommy; Zaid, Sudirman; Lada, Suddin; Asari, Andi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3470

Abstract

This study aims to analyze and explain the influence of political marketing mix and brand personality on brand image and their implications for voting decisions for legislative candidates from the Golkar Party in Wakatobi Regency. Data collection was conducted through questionnaires and documentation. The study population consisted of 12,729 voters who selected legislative candidates from the Golkar Party in Wakatobi Regency, with a sample size of 75 respondents. The analysis tool used was SmartPLS. The results indicate that the political marketing mix significantly influences the brand image of the Golkar Party, and brand personality also affects the brand image of the Golkar Party in Wakatobi Regency. Additionally, the political marketing mix has a significant impact on voting decisions for legislative candidates from the Golkar Party, as does brand personality. Brand image itself also influences voting decisions for legislative candidates from the Golkar Party. Indirectly, the political marketing mix affects voting decisions through brand image. This study provides empirical evidence that an effective political marketing mix can enhance the brand image of candidates, thereby strengthening voters' decisions to choose legislative candidates from the Golkar Party. Furthermore, a strong brand personality positively impacts the improvement of the candidate’s brand image, ultimately reinforcing voters' decisions in favor of the Golkar Party's legislative candidates.
Addressing Patient Loyalty Through Their Commitment Influenced by Electronic Word-of-Mouth and Hospital’s Image Upe, Al Quadhri; Palilati, Alida; Zaid, Sudirman; Nasrul, Nasrul
Kesmas Vol. 19, No. 3
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article explores the influence of Electronic Word of Mouth (e-WoM) and hospital image on hospital patient loyalty, emphasizing the mediating role of patient commitment. Amidst the development of the healthcare industry sector in Indonesia, this study highlighted that e-WoM and hospital image significantly enhanced patient loyalty, with patient commitment playing an important mediating role. This article suggested practical strategies for hospitals, such as improving the quality of healthcare services, leveraging positive e-WoM, and implementing loyalty programs to elevate patient commitment and loyalty. These findings underscore the importance of hospital image and e-WoM in patient retention, providing valuable insights for strategic planning in the context of the healthcare industry.
The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping Zaid, Sudirman
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2132

Abstract

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.
Pelatihan Bagi Pengrajin Pandai Besi di Pulau Binongko Kabupaten Wakatobi Provinsi Sulawesi Tenggara sebagai Strategi Meningkatkan Bentuk dan Kualitas Produk Samdin, Samdin; Palilati, Alida; Zaid, Sudirman; Laxmi, Laxmi; Akifah, Akifah; Mirna, Wa; Amalia, Rizky Nur; Ismail, Muh. Reynaldi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan untuk memperkuat kapasitas kelembagaan para pengrajin pandai besi di Pulau Binongko, Kabupaten Wakatobi, yang secara historis dikenal sebagai pusat keahlian pengrajin pandai besi di Sulawesi Tenggara. Tujuan utama kegiatan ini adalah: (1) mengidentifikasi dan melembagakan para pengrajin pandai besi di Pulau Binongko sehingga mereka memiliki struktur organisasi yang lebih kuat; (2) mengkolaborasikan peran para stakeholder, termasuk pemerintah daerah, akademisi, dan dunia usaha dalam upaya meningkatkan kapasitas kelembagaan pengrajin; serta (3) memfasilitasi penyediaan sarana dan prasarana kerja bagi para pengrajin melalui model kolaborasi berkelanjutan. Bahan dan metode: Metode pada pelaksanaan pengabdian ini yaitu metode ceramah, diskusi, tanya jawab dan praktik langsung, peserta pelatihan mendapatkan pendampingan intensif mengenai teknik produksi, pengelolaan usaha, serta strategi meningkatkan kualitas produk. Pendekatan kolaboratif ini tidak hanya bertujuan meningkatkan keterampilan teknis, tetapi juga mendorong semangat pemberdayaan masyarakat setempat agar tradisi dan keahlian asli di Pulau Binongko tetap lestari serta mampu beradaptasi dengan perkembangan zaman. Hasil: Program ini menghasilkan pemetaan lengkap terhadap keberadaan dan kebutuhan pengrajin pandai besi di Pulau Binongko, terbentuknya kelembagaan awal kelompok pengrajin, meningkatnya pengetahuan teknis mengenai peningkatan kualitas produk, serta tersedianya bantuan sarana penunjang berupa peralatan dasar pendukung produksi. Selain itu, kolaborasi antar stakeholder menunjukkan efektivitas dalam mempercepat penyediaan kebutuhan pengrajin dan membuka peluang pemasaran produk ke wilayah yang lebih luas. Kesimpulan: Kegiatan Pengabdian Kepada Masyarakat ini berkontribusi signifikan dalam memperkuat kapasitas pengrajin pandai besi melalui penguatan kelembagaan, peningkatan keterampilan, serta penyediaan sarana produksi. Model kolaborasi berkelanjutan antar stakeholder terbukti menjadi pendekatan yang efektif untuk mendukung keberlanjutan usaha pengrajin serta melestarikan warisan budaya tempa khas Pulau Binongko.
Co-Authors Akifah, Akifah Alida Palilati Asari, Andi Dedu, La Ode Arfan Hayat Yusuf Isalman, Isalman Ismail, Muh. Reynaldi Lada, Suddin Laxmi, Laxmi Lery, Mega Mirna, Wa Muh Nurtanzis Sutoyo Muh Taufik Nasrul Nasrul Panjaitan, Feliks Anggia Binsar Kristian Rizky Nur Amalia Ruslin, Ruslin Sakti, La Ode Awal Samdin, Samdin Sarmadan Sarmadan, Sarmadan Suleman, Nursaban Rommy Upe, Al Quadhri Yusuf, Haris