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Mariyanti, Eka
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Analisis Persepsi Pemilih Terhadap Penampilan Calon Dan Dampaknya Terhadap Pemilihan Calon Perempuan Dalam Pemilu 2024 Mariyanti, Eka; Sari, Puti Embun; Putri, Siska Lusia
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1317

Abstract

This research explores the relationship between candidate appearance, Low Information Voters, and female voters' evaluations of female candidates in the 2024 Legislative Election in West Sumatra to understand the factors influencing female voters' evaluations of female candidates in the context of local politics. The research sample consists of female voters in West Sumatra selected using purposive sampling technique with a total of 385 participants. The research findings indicate that candidate appearance significantly influences the evaluations of candidates by legislative voters in West Sumatra. These findings underscore the importance of candidate appearance in shaping voter judgments, particularly in situations where political information is limited. Additionally, the research reveals that the need for cognition positively and significantly influences the evaluations of female candidates by novice voters, indicating that novice voters who tend to think deeply and critically are inclined to give more positive evaluations of female candidates. Furthermore, the inclination to vote also has a positive and significant influence on candidate evaluations by novice voters, suggesting that a strong intention to vote motivates novice voters to pay closer attention to candidates and provide more positive evaluations. Abstrak Penelitian ini mengeksplorasi hubungan antara penampilan calon, pemilih dengan pengetahuan politik rendah (Low Information Voters), dan evaluasi pemilih perempuan terhadap calon perempuan dalam Pemilihan Legislatif 2024 di Sumatera Barat untuk memahami faktor-faktor yang mempengaruhi evaluasi pemilih perempuan terhadap calon perempuan dalam konteks politik lokal. Sampel penelitian adalah pemilih perempuan di Sumatera Barat yang dipilih menggunakan teknik purposive sampling dengan jumlah 385. Hasil penelitian menunjukkan bahwa penampilan calon memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih legislatif di Sumatera Barat. Temuan ini menyoroti pentingnya penampilan calon dalam pembentukan penilaian pemilih, terutama dalam situasi di mana informasi politik terbatas. Selain itu, penelitian juga menemukan bahwa kebutuhan akan kognisi berpengaruh positif dan signifikan terhadap evaluasi calon perempuan oleh pemilih pemula, menunjukkan bahwa pemilih pemula yang cenderung untuk berpikir secara mendalam dan kritis cenderung memberikan penilaian yang lebih positif terhadap calon perempuan. Selanjutnya, kecenderungan untuk memberikan suara juga memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih pemula, menunjukkan bahwa niat yang kuat untuk memberikan suara mendorong pemilih pemula untuk lebih memperhatikan calon secara seksama dan memberikan penilaian yang lebih positif.
Domestic Tourist Experience Quality sebagai Kunci Sukses Pengembangan Wisata Halal di Sumatera Barat Mariyanti, Eka; Putri, Siska Lusia; Sari, Puti Embun
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1567

Abstract

West Sumatra is included in the top 10 provinces that are prioritised in the development of halal tourism in Indonesia, West Sumatra proves that they are in the top 5 category of Indonesia's halal tourism provinces in the GMTI and IMTI surveys. The label as a halal tourist destination can certainly attract Muslim tourists to visit West Sumatra to welcome Visit Beautiful West Sumatra 2023. This study seeks to explain the influence of Halal Experience variables, tourist experience quality, on revisit intention and perceived value variables and tourist satisfaction as mediating variables. The sampling in this study used a non-probability sampling method with purposive sampling technique, namely the criteria for domestic tourists or archipelago tourists who have visited West Sumatra. This research is assisted by SEM-PLS statistical software which is used to evaluate the model and measurement structure, the research design is quantitative and descriptive. The population in this study were 226 tourists who had visited West Sumatra who were assisted by the G*power tool to get the number of respondents. Abstrak Sumatera barat termasuk dalam 10 besar provinsi yang diprioritaskan dalam pengembangan wisata halal di Indonesia, Sumatera Barat membuktikan bahwa mereka masuk kategori top 5 provinsi wisata halal Indonesia dalam survei GMTI dan IMTI. Label sebagai destinasi wisata halal tentunya dapat menarik wisatawan muslim untuk berkunjung ke Sumatera Barat untuk menyambut Visit Beautiful West Sumatra 2023. Penelitian ini berusaha menjelaskan pengaruh variabel Halal Experience, tourist experience quality, terhadap revisit intention serta variable perceived value dan tourist satisfaction sebagai variable mediasi. Adapun pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling yaitu dengan Kriteria wisatawan domestik atau wisatawan nusantara yang pernah berkunjung ke Sumatera Barat. Penelitian ini dibantu oleh software statistik SEM-PLS yang digunakan untuk mengevaluasi model dan struktur pengukuran, desain penelitian adalah kuantitatif deskriptif. Populasi dalam penelitian ini adalah 226 wisatawan yang pernah berkunjung ke Sumatera Barat yang dibantu tools G*power untuk mendapatkan jumlah responden.
Analisis User Interface Website SIAM UNPRI Berbasis Eye Tracking Indra, Evta; Farhan, Muhammad; Lumbanraja, Lamtiur Rondang Wulan; Karim, Anggie Monica; Mariyanti, Eka; Akbari, Deni Adha; Edison, Rizki Edmi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 3 (2024): Juli 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i3.1387

Abstract

This research aims to analyze the visual attention of the User Interface/User Experience (UI/UX) of the Student Academic Information System (SIAM) website at Prima Indonesia University (Unpri) based on eye tracking to enhance user experience. Unpri, as a progressive educational institution, has utilized information technology to provide academic services for students through the online SIAM. However, the complexity of some features within the learning platform often poses difficulties for certain students in its usage. In order to improve the effectiveness and efficiency of the SIAM website, this research employs eye tracking methodology to observe users' eye movements while interacting with the website interface. The findings of this research are expected to provide valuable insights to the campus administration to enhance user experience, thus making the SIAM website a more effective and efficient system in supporting the learning process and academic administration at Unpri.
Peranan Media Sosial sebagai Intervening dalam Mengoptimalkan Orientasi Kewirausahaan dan Kinerja UMKM di Nagari Kinali Pratiwi, Anggi; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1592

Abstract

This study aims to determine the effect of entrepreneurial orientation on the performance of MSMEs in Nagari Kinali, and the use of social media as an intervening variable. Respondents in this study consisted of 83 MSME players in the culinary field. Researchers set four hypotheses that were tested to examine the effect of entrepreneurial orientation and social media on the performance of MSMEs in Nagari Kinali. The results showed that entrepreneurial orientation has a positive and significant influence on the performance of MSMEs in Nagari Kinali. In addition, social media also has a positive and significant influence on the performance of MSMEs in Nagari Kinali. However, the results also show that entrepreneurial orientation has a more dominant influence on MSME performance compared to social media variables. This study also highlights the importance of entrepreneurial orientation in improving MSME performance, although the role of social media cannot be ignored either. The implication of these findings is the importance of MSME players to pay attention to and developing entrepreneurial orientation in an attempt to improve their business performance in today's digital era.
Peran E-commerce dan Orientasi Kewirausahaan dalam Membangun Kinerja UMKM Kota Padang Sabrina, Alfatya; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1593

Abstract

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Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati Mariyanti, Eka; Astri, Renita; Vitri, Gusni; Azman, Heru Aulia; Lusia, Siska; Srihasnita, Rita; Indrayeni, Indrayeni; Abdilla, Mohammad; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1825

Abstract

This community service activity aims to enhance the graphic design and digital marketing skills of members of UMKM Rezki Berkah Sehati in West Sumatra. Through Canva application training, participants are expected to create more attractive and effective promotional materials and strengthen their products' visual identity. In addition to the training, the Pusat Studi Pengembangan Nagari (PSPN) of Universitas Dharma Andalas also facilitated the UMKM to showcase their products through a booth at a mini UMKM bazaar. The results of this training showed a significant improvement in graphic design understanding, as well as the use of social media for product promotion. Despite some challenges related to the limited time for intensive mentoring, this activity successfully enhanced the competitiveness of UMKM and opened broader market opportunities. Moving forward, the development of training materials and the expansion of collaboration with various stakeholders will further strengthen the entrepreneurial ecosystem in West Sumatra.
Digital Marketing: Strategi Efektif dalam Meningkatkan Promosi Usaha Siswa SMKN 2 Pariaman Sari, Puti Embun; Mariyanti, Eka; Abdilla, Mohammad; Maivalinda, Maivalinda; Sukma, Tri; Vanisya, Winda; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1893

Abstract

Digital marketing activities are an important element in entrepreneurial promotion activities, considering that all forms of activities, especially in the business sector, have gone through the digitalization stage, so that understanding in the digital marketing process must be improved and not to be left behind then goals can continue to be achieved. The use of digital marketing is needed to improve entrepreneurial marketing skills in students of SMK Negeri 2 Pariaman, and students can implement digital marketing and are able to increase their business potential.Digital marketing is an effort to market products with digital media and internet networks, such as Google Business, WhatsApp Business, Instagram, Tiktok, Canva and other platforms. One of the applications of digital marketing in business is the use of Canva. This activity provides guidance on the use of digital marketing with the Canva platform, from designing to utilizing it in student business activities.
Edukasi Konsep Pariwisata Berbasis Masyarakat Untuk Meningkatkan Pemahaman Manajemen Destinasi Siswa SMKN 2 Pariaman Bidang Studi Keahlian Pariwisata Mariyanti, Eka; Maivalinda, Maivalinda; Abdilla, Mohammad; Sari, Puti Embun; Sukma, Tri; Vanisya, Winda; Caniago, Rita Sri Hasnita; Wandi, Agus; Konceta, Nesa Dela
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1917

Abstract

Community-Based Tourism (CBT) is an approach that emphasizes active community participation in managing tourism destinations to create sustainable economic, social, and environmental benefits. This community service program aims to enhance students' understanding of CBT concepts and destination management through interactive education. Activities include socialization, workshops, and evaluations using pre-test and post-test assessments to measure the program's effectiveness. A total of 85 students from the hospitality and culinary fields participated in this program. Evaluation results showed an increase in the average understanding score from 65.4 in the pre-test to 87.2 in the post-test, indicating the effectiveness of the applied learning methods. Additionally, interviews with students and teachers revealed increased awareness of the importance of community involvement in tourism management. This education program not only improved conceptual understanding but also encouraged students' creativity in developing innovative ideas for tourism development in Pariaman City. With enhanced knowledge and awareness of CBT, students are expected to contribute to sustainable tourism management in the future.
Pendampingan Penelusuran Minat, Bakat, Hobi dan Passion Siswa di SMKN 1 Sijunjung Maivalinda, Maivalinda; Sulistianingsih, Henny; RC, Rita Srihasnita; Mariyanti, Eka; Abdilla, M.; Eriend , Dion
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.363

Abstract

The search and development of self-potential can be honed through interests, talents, hobbies and passions so that they can be developed optimally. The purpose of this community service activity is to bring out the potential and competence of SMKN 1 Sijunjung students. The service method with the Holland test which is better known as RIASEC (Realistic, Investigative, Artistic, Social, Entrepreneurial and Conventional). The results of the community service activity can identify students' potential and bridge their learning activities with interests, talents, hobbies and passions. This is done to see the choice of majors when they go to college later and their future careers. The results obtained are that most students have chosen the right major according to their interests and talents. A small number of others are still hesitant and have not realized the potential and competence they have so they need direction to be able to choose the right major and career in the future.
Pengaruh Praktek Kerja Industri (Prakerin), Informasi Dunia Kerja Dan Motivasi Memasuki Dunia Kerja Terhadap Kesiapan Kerja Siswa SMK Sari, Yesi Puspita; Mariyanti, Eka
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 2 (2024): Maret-Appril
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1577

Abstract

This study aims to analyze the effect of Industrial Work Practice (PRAKERIN), information on the world of work, and motivation to enter the world of work on the work readiness of XII grade students at the Vocational High School for Agricultural Development (SMK PP) Negeri Padang. By using a sample of 105 students, the sampling technique was carried out using Raosoft Sample Size Calculator Software. The results of data analysis show that the variable that has the most influence on the work readiness of vocational students is Industrial Work Practice (PRAKERIN), with a beta value of 0.477. This study highlights the importance of practical experience in shaping vocational students' work readiness, and emphasizes the need for increased information and motivation related to the world of work. The implication of this finding is the need to improve and develop the PRAKERIN program at SMK PP Negeri Padang, as well as the important role of information and motivation in preparing students to enter the world of work. This research contributes to the understanding of the factors that influence vocational students' work readiness, so that it can be the basis for developing more effective educational strategies and policies in the future.
Co-Authors ., Hardinalis Abdilla, M. Akbari, Deni Adha Anggi Pratiwi, Anggi Azman, Heru Aulia Caniago, Rita Sri Hasnita Edison, Rizki Edmi Eriend , Dion Estasia, Sepriani Fakhriano, Silvi Firdaus, Kevin Yuhedi Firsta, Firsta Geomanda, Fauzan Aditya Hardianto, Irvan Indra, Evta Indrayeni, Indrayeni Istifara, Dinda Rahmi Karim, Anggie Monica Kobal, Hardinalis Konceta, Nesa Dela Lasti Yossi Hastini Lumbanraja, Lamtiur Rondang Wulan Lusia, Siska Maivalinda, Maivalinda Marvidola, Triska Marwenny, Elwidarifa Mawwaddah, Aulia Mohammad Abdilla Muhammad Farhan Nasrah, Rasidah Prasiska, Dilla Wahyu Putra, Ramadhani Kirana Putri, Tifanny Syentia Rahmadani, Dwi Raihan Raihan, Raihan RC, Rita Srihasnita Renita Astri Rizki Zulmi, Cahaya Adinda Sabrina, Alfatya Sari, Puti Embun Siska Lusia Putri Siti Fatma Situmorang, Al Hafiz Srihasnita, Rita Sulistianingsih, Henny Tri Sukma, Tri Valentina K, Yunita Vanisya, Winda Vitri, Gusni Wandi, Agus Wijaya, Riani Sukma Yesi Puspita Sari, Yesi Puspita Yufiandra, Defika