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Mariyanti, Eka
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Analisis Persepsi Pemilih Terhadap Penampilan Calon Dan Dampaknya Terhadap Pemilihan Calon Perempuan Dalam Pemilu 2024 Mariyanti, Eka; Sari, Puti Embun; Putri, Siska Lusia
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1317

Abstract

This research explores the relationship between candidate appearance, Low Information Voters, and female voters' evaluations of female candidates in the 2024 Legislative Election in West Sumatra to understand the factors influencing female voters' evaluations of female candidates in the context of local politics. The research sample consists of female voters in West Sumatra selected using purposive sampling technique with a total of 385 participants. The research findings indicate that candidate appearance significantly influences the evaluations of candidates by legislative voters in West Sumatra. These findings underscore the importance of candidate appearance in shaping voter judgments, particularly in situations where political information is limited. Additionally, the research reveals that the need for cognition positively and significantly influences the evaluations of female candidates by novice voters, indicating that novice voters who tend to think deeply and critically are inclined to give more positive evaluations of female candidates. Furthermore, the inclination to vote also has a positive and significant influence on candidate evaluations by novice voters, suggesting that a strong intention to vote motivates novice voters to pay closer attention to candidates and provide more positive evaluations. Abstrak Penelitian ini mengeksplorasi hubungan antara penampilan calon, pemilih dengan pengetahuan politik rendah (Low Information Voters), dan evaluasi pemilih perempuan terhadap calon perempuan dalam Pemilihan Legislatif 2024 di Sumatera Barat untuk memahami faktor-faktor yang mempengaruhi evaluasi pemilih perempuan terhadap calon perempuan dalam konteks politik lokal. Sampel penelitian adalah pemilih perempuan di Sumatera Barat yang dipilih menggunakan teknik purposive sampling dengan jumlah 385. Hasil penelitian menunjukkan bahwa penampilan calon memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih legislatif di Sumatera Barat. Temuan ini menyoroti pentingnya penampilan calon dalam pembentukan penilaian pemilih, terutama dalam situasi di mana informasi politik terbatas. Selain itu, penelitian juga menemukan bahwa kebutuhan akan kognisi berpengaruh positif dan signifikan terhadap evaluasi calon perempuan oleh pemilih pemula, menunjukkan bahwa pemilih pemula yang cenderung untuk berpikir secara mendalam dan kritis cenderung memberikan penilaian yang lebih positif terhadap calon perempuan. Selanjutnya, kecenderungan untuk memberikan suara juga memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih pemula, menunjukkan bahwa niat yang kuat untuk memberikan suara mendorong pemilih pemula untuk lebih memperhatikan calon secara seksama dan memberikan penilaian yang lebih positif.
Domestic Tourist Experience Quality sebagai Kunci Sukses Pengembangan Wisata Halal di Sumatera Barat Mariyanti, Eka; Putri, Siska Lusia; Sari, Puti Embun
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1567

Abstract

West Sumatra is included in the top 10 provinces that are prioritised in the development of halal tourism in Indonesia, West Sumatra proves that they are in the top 5 category of Indonesia's halal tourism provinces in the GMTI and IMTI surveys. The label as a halal tourist destination can certainly attract Muslim tourists to visit West Sumatra to welcome Visit Beautiful West Sumatra 2023. This study seeks to explain the influence of Halal Experience variables, tourist experience quality, on revisit intention and perceived value variables and tourist satisfaction as mediating variables. The sampling in this study used a non-probability sampling method with purposive sampling technique, namely the criteria for domestic tourists or archipelago tourists who have visited West Sumatra. This research is assisted by SEM-PLS statistical software which is used to evaluate the model and measurement structure, the research design is quantitative and descriptive. The population in this study were 226 tourists who had visited West Sumatra who were assisted by the G*power tool to get the number of respondents. Abstrak Sumatera barat termasuk dalam 10 besar provinsi yang diprioritaskan dalam pengembangan wisata halal di Indonesia, Sumatera Barat membuktikan bahwa mereka masuk kategori top 5 provinsi wisata halal Indonesia dalam survei GMTI dan IMTI. Label sebagai destinasi wisata halal tentunya dapat menarik wisatawan muslim untuk berkunjung ke Sumatera Barat untuk menyambut Visit Beautiful West Sumatra 2023. Penelitian ini berusaha menjelaskan pengaruh variabel Halal Experience, tourist experience quality, terhadap revisit intention serta variable perceived value dan tourist satisfaction sebagai variable mediasi. Adapun pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling yaitu dengan Kriteria wisatawan domestik atau wisatawan nusantara yang pernah berkunjung ke Sumatera Barat. Penelitian ini dibantu oleh software statistik SEM-PLS yang digunakan untuk mengevaluasi model dan struktur pengukuran, desain penelitian adalah kuantitatif deskriptif. Populasi dalam penelitian ini adalah 226 wisatawan yang pernah berkunjung ke Sumatera Barat yang dibantu tools G*power untuk mendapatkan jumlah responden.
Analisis User Interface Website SIAM UNPRI Berbasis Eye Tracking Indra, Evta; Farhan, Muhammad; Lumbanraja, Lamtiur Rondang Wulan; Karim, Anggie Monica; Mariyanti, Eka; Akbari, Deni Adha; Edison, Rizki Edmi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 3 (2024): Juli 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i3.1387

Abstract

This research aims to analyze the visual attention of the User Interface/User Experience (UI/UX) of the Student Academic Information System (SIAM) website at Prima Indonesia University (Unpri) based on eye tracking to enhance user experience. Unpri, as a progressive educational institution, has utilized information technology to provide academic services for students through the online SIAM. However, the complexity of some features within the learning platform often poses difficulties for certain students in its usage. In order to improve the effectiveness and efficiency of the SIAM website, this research employs eye tracking methodology to observe users' eye movements while interacting with the website interface. The findings of this research are expected to provide valuable insights to the campus administration to enhance user experience, thus making the SIAM website a more effective and efficient system in supporting the learning process and academic administration at Unpri.
Peranan Media Sosial sebagai Intervening dalam Mengoptimalkan Orientasi Kewirausahaan dan Kinerja UMKM di Nagari Kinali Pratiwi, Anggi; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1592

Abstract

This study aims to determine the effect of entrepreneurial orientation on the performance of MSMEs in Nagari Kinali, and the use of social media as an intervening variable. Respondents in this study consisted of 83 MSME players in the culinary field. Researchers set four hypotheses that were tested to examine the effect of entrepreneurial orientation and social media on the performance of MSMEs in Nagari Kinali. The results showed that entrepreneurial orientation has a positive and significant influence on the performance of MSMEs in Nagari Kinali. In addition, social media also has a positive and significant influence on the performance of MSMEs in Nagari Kinali. However, the results also show that entrepreneurial orientation has a more dominant influence on MSME performance compared to social media variables. This study also highlights the importance of entrepreneurial orientation in improving MSME performance, although the role of social media cannot be ignored either. The implication of these findings is the importance of MSME players to pay attention to and developing entrepreneurial orientation in an attempt to improve their business performance in today's digital era.
Peran E-commerce dan Orientasi Kewirausahaan dalam Membangun Kinerja UMKM Kota Padang Sabrina, Alfatya; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1593

Abstract

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Strategi Meningkatkan Kinerja UMKM Melalui Kesadaran Halal di Kalangan Pelaku Usaha Nusantara, Ni Putu Mas Aswameda Yadnya; Mariyanti, Eka; pribadi, Firman syakri
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i2.2041

Abstract

This study aims to ascertain the influence of halal awareness and entrepreneurial motivation on the performance of MSMEs in Padang City. A survey methodology was employed, with questionnaires distributed to 137 respondents, selected through the use of a purposive sampling technique. The sample size was determined with the assistance of the Raosoft Sample Size Calculator. Subsequently, the data were processed and tested using the Statistical Package for the Social Sciences (SPSS) version 21 to test the aforementioned hypothesis. The findings revealed that, of the two independent variables under investigation, namely halal awareness and entrepreneurial motivation, the variable of halal awareness exerted a more pronounced influence on the performance of MSMEs in Padang City. This is indicated by a beta value of 0.408, which suggests that an increase in halal awareness among MSME players can lead to a notable enhancement in their business performance. It is therefore recommended that MSME players in Padang City develop a deeper understanding of and implement the concept of halal awareness in their business operations. This may be achieved by registering their products for halal certification, ensuring that the production process meets halal standards, and maintaining the cleanliness and hygiene of the production site. It is important to note that not all clean products are necessarily halal. Rather, products that are halal must adhere to specific hygiene standards. Therefore, businesses must ensure that every stage of production meets these standards to increase consumer confidence. Furthermore, it is crucial for MSME players to participate in training or workshops pertaining to halal principles and production management in accordance with halal standards. In order to enhance the performance of MSMEs, businesses are advised to not only prioritize halal awareness, but also to consider other factors that can contribute to their performance, such as entrepreneurial competency development, enhanced human resource management, and more effective marketing strategies.
Pengaruh Budaya Organisasi dan Kompetensi terhadap Kinerja Karyawan di Perumda Air Minum Kota Padang Zikrulloh, Genodia; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i2.2042

Abstract

The objective of this study is to examine the impact of organisational culture and competence on employee performance at Perumda Air Minum Kota Padang. This study employs a quantitative methodology, with a population comprising 220 employees. The research sample consisted of 113 employees, as determined by the Krejcie and Morgan table. The objective of the data analysis was to ascertain the extent to which organisational culture and competence influence employee performance within this organisational context. The findings indicate that organisational culture exerts a positive and statistically significant impact on employee performance at Perumda Air Minum Kota Padang. This indicates that employees who operate within a positive organisational culture tend to demonstrate enhanced performance. However, the study also revealed that competence does not exert a positive and significant influence on employee performance. This finding indicates that although competence is an important factor, organisational culture is the determining factor in the performance of Perumda Air Minum Kota Padang employees. The study's recommendation is that organisations should prioritise the reinforcement and sustenance of a positive organisational culture. This may be achieved by encouraging employees to prioritise accuracy in their work, to foster the development of robust teams and to maintain a meticulous attention to detail. Furthermore, it is essential to implement strategies that facilitate the strengthening of teamwork, the respect of diverse opinions and the concentration of efforts on the attainment of objectives. These measures are anticipated to have a beneficial impact on employee performance, to foster a productive work environment and to enhance organisational effectiveness..
Burnout Sebagai Mediator Dalam Pengaruh Beban Kerja Terhadap Kinerja Karyawan Abell, Abell; Mariyanti, Eka; Nasrah, Rasidah
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i2.2046

Abstract

This study aims to determine the effect of workload on employee performance with burnout as a mediating variable in employees of Bank Nagari Pasar Raya Branch Padang. Workload is often considered a factor that affects employee performance, while burnout can arise as a result of excessive workload and impact performance. This study uses a quantitative approach with data analysis using the Partial Least Square (PLS) 4.0 method to test the relationship between workload, burnout, and employee performance variables. The results of the analysis show that workload has a positive and significant influence on employee performance at Bank Nagari Pasar Raya Padang Branch. This means that, as workload increases, employee performance also increases. However, the results also reveal that burnout does not serve as a mediating variable in the relationship between workload and employee performance. This is due to the promising compensation provided by Bank Nagari Pasar Raya Padang Branch to its employees, which allows employees to manage work stress more effectively and prevent burnout that affects their performance. Thus, adequate compensation and good stress management can reduce the negative impact of high workload on burnout and employee performance. These findings provide important insights for human resource management in the banking industry, especially in designing workload and compensation policies that can maximize employee performance without causing burnout.
Mengapa Kompetensi dan Karakteristik Wirausaha Penting? Alizar, Shahila Nurini; Mariyanti, Eka
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i2.2047

Abstract

The objective of this study is to ascertain the impact of entrepreneurial characteristics and human resource competencies on the performance of MSMEs in Padang City. A total of 134 respondents were selected for inclusion in this study using the purposive sampling technique. This method allows for the selection of respondents based on specific criteria that are relevant to the research objectives. The findings indicate that entrepreneurial characteristics and human resource competencies positively and statistically significantly impact the performance of MSMEs in Padang City. Of the two independent variables subjected to analysis, human resource competencies were found to exert the most dominant influence on the performance of MSMEs, with a β value of 0.595. This suggests that the more proficient the competencies possessed by MSMEs, the superior the resulting performance. Further analysis indicates that enhancing human resource competencies, including technical knowledge, managerial abilities, and interpersonal skills, can directly enhance MSMEs’ operational effectiveness and competitiveness. MSMEs must implement continuous training and development programs to improve employees' technical, managerial, and interpersonal capabilities. Additionally, businesses must adopt cutting-edge technologies and business practices to improve operational efficiency. MSMEs should also collaborate more closely with local education and training institutions to gain easier access to relevant competency improvement programs.
Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati Mariyanti, Eka; Astri, Renita; Vitri, Gusni; Azman, Heru Aulia; Lusia, Siska; Srihasnita, Rita; Indrayeni, Indrayeni; Abdilla, Mohammad; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1825

Abstract

This community service activity aims to enhance the graphic design and digital marketing skills of members of UMKM Rezki Berkah Sehati in West Sumatra. Through Canva application training, participants are expected to create more attractive and effective promotional materials and strengthen their products' visual identity. In addition to the training, the Pusat Studi Pengembangan Nagari (PSPN) of Universitas Dharma Andalas also facilitated the UMKM to showcase their products through a booth at a mini UMKM bazaar. The results of this training showed a significant improvement in graphic design understanding, as well as the use of social media for product promotion. Despite some challenges related to the limited time for intensive mentoring, this activity successfully enhanced the competitiveness of UMKM and opened broader market opportunities. Moving forward, the development of training materials and the expansion of collaboration with various stakeholders will further strengthen the entrepreneurial ecosystem in West Sumatra.
Co-Authors ., Hardinalis Abdilla, M. Abell, Abell Akbari, Deni Adha Alizar, Shahila Nurini Anggi Pratiwi, Anggi Azman, Heru Aulia Caniago, Rita Sri Hasnita Edison, Rizki Edmi Eriend , Dion Estasia, Sepriani Fakhriano, Silvi Firdaus, Kevin Yuhedi Firman Syakri Pribadi Firsta, Firsta Geomanda, Fauzan Aditya Hardianto, Irvan Indra, Evta Indrayeni, Indrayeni Istifara, Dinda Rahmi Karim, Anggie Monica Konceta, Nesa Dela Lasti Yossi Hastini Lumbanraja, Lamtiur Rondang Wulan Lusia, Siska Maivalinda, Maivalinda Marwenny, Elwidarifa Mawwaddah, Aulia Mohammad Abdilla Muhammad Farhan Nasrah, Rasidah Nusantara, Ni Putu Mas Aswameda Yadnya Prasiska, Dilla Wahyu Putri, Tifanny Syentia Rahmadani, Dwi Raihan Raihan, Raihan RC, Rita Srihasnita Renita Astri Rizki Zulmi, Cahaya Adinda Sabrina, Alfatya Sari, Puti Embun Siska Lusia Putri Situmorang, Al Hafiz Srihasnita, Rita Sulistianingsih, Henny Tasma Agung, Anugerah Tri Sukma, Tri Valentina K, Yunita Vanisya, Winda Vitri, Gusni Wandi, Agus Yesi Puspita Sari, Yesi Puspita Yufiandra, Defika Zikrulloh, Genodia