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All Journal JPM (Jurnal Pemberdayaan Masyarakat) PERSPEKTIF Jurnal Pemerintahan dan Politik JOPPAS: Journal of Public Policy and Administration Silampari GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Education Research Jurnal Ilmu Komunikasi Dan Media Jurnal Studi Ilmu Sosial dan Politik ASEAN Journal of Empowering Community Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Florina, Ike Desi
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Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : JOPPAS: Journal of Public Policy and Administration Silampari

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Analisis Media Sosial Instagram Anies Baswedan sebagai Kampanye Politik Pilpres 2024 Pamungkas, Rizqi Nandadita; Permadi, Didi; Florina, Ike Desi
JOPPAS: Journal of Public Policy and Administration Silampari Vol 5 No 2 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v5i2.9633

Abstract

This research aims to explore the role of Instagram in Anies Baswedan's political campaign ahead of the 2024 presidential election. The research method used is content analysis, research focuses on campaign messages and public interactions on the platform. The research results reflect positive support with high levels of community interaction, strengthening Anies' positive image. The campaign strategy, such as the tagline "AMEN" and visual symbolism, such as white clothes and the one finger symbol, succeeded in creating a strong identity. This research provides insight into how Instagram plays a role in shaping public opinion towards Anies Baswedan, highlighting the essentiality of social media in contemporary Indonesian politics. In conclusion, with Instagram as a key element, this research shows how this platform is an important means of political communication and the formation of the image of potential leaders. Keywords: Instagram, Campaign, Social Media, Personal Branding
Co-Authors Ambarwati, Rani Tri Budiyanto, Andi DIRYO SUPARTO Hartati, Oemi Hidayat , Tofik Hijrah Eko Putro IzzulHaq, Muhammad Faris Laelia Nurpratiwiningsih, Laelia Lita Gunawan Meyga Agustia Nindya Mumpuni, Sesya Dias Musyassaroh, Inas Sany Nabila, Zahra Marsa Noviani, Putri Pamungkas, Rizqi Nandadita Permadi, Didi Ramdhan, Tanzil Wahyu Rizky, Alisya Ainnur Rizqi Nandadita Pamungkas Sarwo Edi, Sarwo sarwo edy Shidik, Ma’arif Fadhilah Sri Adi Nurhayati, Sri Adi Sugiharto, Unggul