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All Journal Suluh Pembangunan: Journal of Extension and Development Lontar : Jurnal Ilmu Komunikasi Martabe : Jurnal Pengabdian Kepada Masyarakat Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Gema Ngabdi JURNAL PUSTAKA KOMUNIKASI Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Journal of Digital Education, Communication, and Arts (DECA) Islam Realitas: Journal of Islamic and Social Studies Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Society
Mahdalena, Vina
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengelolaan Konflik dan Perubahan Sosial di Desa Cikarawang, Bogor Handayani, Lusia; Mahdalena, Vina; Khalil, Munawar
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6824

Abstract

Keberadaan Institut Pertanian Bogor (IPB) dengan berbagai aktivitasnya diasumsikan akan memberikan perubahan sosial yang cukup signifikan di desa sekitar, sebagai salah satu desa lingkar kampus, menarik untuk mencermati dinamika perubahan sosial yang terjadi di Cikarawang. Eksistensi IPB di Dramaga Bogor selama lebih dari satu dekade diyakini memberikan dampak dan pengaruh terhadap masyarakat di desa Cikarawang. Tujuan penelitian ini adalah menganalisis gambaran perubahan sosial yang terjadi di desa Cikarawang atas kehadiran dan aktivitas kampus IPB. Bagaimana pengelolaan konflik komunikasi dapat menimbulkan perubahan sosial di desa Cikarawang. Metode yang digunakan adalah pendekatan kualitatif. Pengumpulan data dengan observasi, wawancara dan studi dokumen. Hasil penelitian menunjukkan bahwa bagi masyarakat desa Cikarawang, keberadaan IPB memberikan kontribusi positif terutama pada aspek tenaga kerja, serta penyuluhan pertanian dan perikanan, namun demikian, dari aspek pendidikan formal, warga desa Cikarawang yang menjadi mahasiswa di IPB masih sangat minim. Selain itu, beberapa kebijakan kampus bersinggungan langsung dengan kepentingan warga desa Cikarawang sehingga menimbulkan konflik. Melalui negosiasi dan mediasi, konflik tersebut menghasilkan perubahan sosial di wilayah tersebut
Dinamika Gender dalam Ruang Maya Handayani, Lusia; Mahdalena, Vina; Baskara, Ratu Laura; Uljanatunnisa, Uljanatunnisa
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital dalam kurun 2015–2025 telah merevolusi cara komunikasi dan konstruksi jender, sehingga memberi ruang bagi ekspresi gender yang lebih fleksibel. Penelitian ini meninjau literatur terkait praktik ekspresi jender di platform digital seperti Instagram, TikTok, forum daring, dan komunitas gaming. Metode yang digunakan adalah kualitatif-literature review, dengan analisis pada artikel jurnal peer-reviewed (2015–Mei 2025) yang difokuskan pada ekspresi identitas maskulin, feminin, dan non-biner, framing advokasi digital, serta dinamika pelecehan berbasis jender di dunia maya. Hasil kajian menunjukkan bahwa Generasi Z dan milenial memanfaatkan fitur multimodal—seperti filter, emotikon, GIF, dan hashtag—untuk membangun “self-branding” jender yang mengaburkan perbedaan tradisional. Identitas non-biner semakin muncul melalui pilihan avatar netral dan penggunaan pronoun “mereka” atau “they/them”. Meskipun ruang digital menawarkan peluang inklusif, bentuk pelecehan (misogini digital, slut-shaming, transfobia) masih marak terjadi, sementara moderasi platform di Indonesia hanya menindaklanjuti sekitar 30% laporan. Selain itu, perbedaan gaya komunikasi maskulin (kompetitif, langsung) dan feminin (kolaboratif, emotif) memudar di medium digital karena emotikon dan GIF menjadi penanda nuansa emosional, dan pengguna non-biner mengembangkan gaya komunikasi hibrid. Implikasi penelitian menekankan pentingnya literasi digital jender dan peningkatan moderasi agar ruang maya menjadi lebih aman dan inklusif.
Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM) Mahdalena, Vina; Handayani, Lusia; Uljanatunnisa, Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
PENDAMPINGAN PEMANFAATAN DIGITAL PLATFORM UNTUK MENINGKATKAN ADDED VALUE PADA UNIT BISNIS KERAJINAN TANGAN BANK SAMPAH SRIKANDI BERDIKARI DI MASA PANDEMIK Sutowo, Irpan Ripa'I; Uljanatunnisa, Uljanatunnisa; Handayani, Lusia; Mahdalena, Vina
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 6 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i6.2121-2129

Abstract

Awal tahun 2020 masyarakat dunia dikejutkan dengan Pandemik Virus Corona atau disebut dengan Covid 19, diperkirakan lebih dari dari 215 negara berjuang untuk menghentikan penularan virus ini tidak terkecuali Negara Indonesia. Pandemik ini sangat menimbulkan dampak dari segala sector terutama pada sector usaha yang salah satunya terdampak pada unit kerajinan tangan Bank Sampah Srikandi Berdikari (BSSB) yang berada di Desa Pasarean, Kabupaten Bogor. Berdasarkan hasil asessemen bahwa BSSB memiliki kendala dalam hal pemasaran produk kerajinan tangan baik secara virtual online maupun offline, sehingga dibutuhkan pendampingan yang berkaitan utamanya tentang pemasaran online dengan memanfaatkan platform digital. Melalui kegiatan PKM, tim Abdimas Universitas Pembangunan Nasional Veteran Jakarta melakukan kegiatan pendampingan pemasaran online dari edukasi hingga mempraktikannya. Adapun Rangkaian kegiatan terdiri dari persiapan dan pelaksanaan kegiatan.
Media Edukasi Kartu Bergambar untuk Memilah Sampah pada Siswa PAUD Srikandi Mahdalena, Vina; Handayani, Lusia; Uljanatunnisa, Uljanatunnisa
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16892

Abstract

Environmental communication has shifted to the concept of Sustainable Development Goals (SDGs) or Sustainability Communication. Data from the Ministry of Environment and Forestry (KLHK) in 2019, Indonesia produces at least 64 million tons of waste piles every year. Based on this data, about 60% of the waste is transported and dumped to the final dump, 10% of the waste is recycled, and the remaining 30% is not managed. In fact, the government has a target in 2025 that waste must be managed 100%. The solution that we can provide as academics in the field of Communication Science is to help teacher to educate their students what is meant by "Throwing garbage in its place". We will design educational media for children as the output of this activity in the form of flashcards that can be used by schools to educate students in sorting organic, non-organic and B3 waste (hazardous and toxic materials). This card is played in groups so that students' knowledge can be measured. The interaction that is built is also quite good between the teacher and students because all children can be controlled in small groups (containing 4-5 people) and have their turn to play cards. The results of the activity proved to be able to increase students' knowledge because the final test results obtained an average of 69.18. So, flash cards effective as an educational medium for sorting waste for ECED students.
Illustrated Stories against Online Gambling Nusabela, Falah Anargya Setia; Mahdalena, Vina; Handayani, Lusia
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 1 (2026): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i1.10012

Abstract

The rapid growth of online gambling in Indonesia, marked by an 8,136.77% increase in transactions since 2018, highlights the urgent need for effective preventive communication targeting adolescents. This study aimed (1) to develop an illustrated story-based educational medium about online gambling and (2) to examine its effectiveness in improving adolescents’ knowledge and attitudes toward online gambling. A Research and Development (R&D) design was employed, combining expert validation of the media with a one-group pre-test–post-test experiment. Three experts in media design and online gambling content assessed the feasibility of the illustrated story using a validation questionnaire. Effectiveness testing involved 12 adolescents in Cilebut Village, Bogor, who completed knowledge and attitude questionnaires before and after exposure to the illustrated story. The results showed that the medium achieved an average expert validation score of 87.5%, indicating that it is feasible for educational use. Paired sample t-test analysis revealed a significant increase in knowledge scores from a mean of 6 to 9.16 (p = 0.001) and in attitude scores from 23.41 to 29.16 (p = 0.001) after the intervention. These findings conclude that illustrated story-based media is an effective tool to enhance adolescents’ knowledge and strengthen their attitudes against online gambling, and it holds promise for broader application in preventive education campaigns.
The Cooking Content Effect in Instagram to Followers' Satisfaction Kuncoro, Muhammad Agil; Mahdalena, Vina; Riyantini, Rini
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12i1.8172

Abstract

The tendency for cooking videos to have a long duration to showcase cooking demonstrations is a challenge for Instagram @pattygurlz, as the platform limits the duration to 90 seconds. In addition, in @pattygurlz's Instagram videos, there is no physical appearance of the presenter. This situation is a challenge to persuade Instagram users to be interested in the content. This study aims to identify and analyze the impact of @pattygurlz content on follower satisfaction. This study uses the Uses and gratification theory, where audiences are considered as active voters, evaluating media that can meet their needs. This research uses a quantitative approach with a survey method. The population of this study were Instagram followers @pattygurlz with a sample size of 100. In analyzing the data, researchers conducted validity tests, reliability tests, correlation tests, regression tests, detemination coefficients, and hypothesis tests. The data testing technique is processed using the SPSS version 26 program. The results showed a significant relationship between cooking content and followers' satisfaction. The coefficient of determination shows that 42.9% of followers' satisfaction is influenced by content, while the rest is influenced by other factors.
Co-Authors Al Hanif, Davin Risy Anter Venus Baskara, Ratu Laura Cahyati, Ega Hafizh, Farhat Handayani, Lusia Husna, Amhara Irpan Ripa’i Sutowo Kuncoro, Muhammad Agil Kurniawan, Heikelindra Lestari, Mutiara Dwi Maharani, Diajeng Munawar Khalil Nathanael, Garcia Krisnando Nusabela, Falah Anargya Setia Pinda, Pinda Pradyanti, Alifia Riyantini, Rini Sutowo, Irpan Ripa’i Uljanatunnisa, Uljanatunnisa Umamah, Reza Utami, Riskha Fitriana Widiasa, Damarati Rahma Yani Hendrayani Zuhrah, Nesya