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All Journal Format : Jurnal Imiah Teknik Informatika JMM (Jurnal Masyarakat Mandiri) International Journal of Business Studies Jurnal Ners Dinasti International Journal of Digital Business Management Visual Heritage: Jurnal Kreasi Seni dan Budaya AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Language, Literature, and Arts (JoLLA) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Prosiding Seminar Riset Mahasiswa De Cive : Jurnal Penelitian Pendidikan Pancasila dan Kewarganegaraan Jurnal Sosial Ekonomi Perikanan Holistic Nursing PLUS
Setiawan, Jodi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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Analysis of Competitive Advantage Factors: Marketing Information System, Digital Marketing and Market Orientation Setiawan, Jodi
International Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i3.401

Abstract

This research was conducted to find out how marketing information systems, digital marketing, and market orientation influence competitive advantage. The method used in this research is quantitative research using literature study or library research methods. The data in this research comes from several national and international journals obtained through trusted platforms such as Science Direct, nelite, scholar, and textbooks or handbooks. The results of this research show that marketing information systems have a positive influence on competitive advantage. Digital marketing, such as online marketing, has a positive and significant influence on competitive advantage. Market orientation has a positive and significant influence on competitive advantage
Co-Authors Achmad Fauzi Ariadi, Dimas Ariansyah, Mochamad Basori Basori Budiyanto Dalafranka, Muhammad Leandri Daniel Happy Putra Danuputri, Chyquitha Dewi Puspaningtyas Fatmawati, Zuliya Indah Khofifah Khofifah Lukman Hakim Maya Febrianty Lautania Qorahman, Wahyudi Ratih Puspitaningtias Faeni Risfandi Rony, Zahara Tussoleha Roslindah Daeng Siang Ruliyanta Ruliyanta Rustamadji, Albert Tri Ryan Fakhri, Muhammad Salsabila, Nabila Sarini Yusuf Sayuthi Sayuthi Sonata, Berta Syahleman, Rukmini Yayan Hendayana Yossi Diantimala