Article Per Year (5 Year)
p-Index From 2021 - 2026
1.844
P-Index
This Author published in this journals
All Journal Source: Jurnal Ilmu Komunikasi RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) East Asian Journal of Multidisciplinary Research (EAJMR) Dikdimas : Jurnal Pengabdian Kepada Masyarakat IJOEM: Indonesian Journal of Elearning and Multimedia Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknologi Informasi dan Komunikasi Semantik: Journal of Social, Media, Communication, and Journalism Jurnal Ilmiah Syi'ar
Gushevinalti, Gushevinalti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu menjadi UIN Fatmawati Sukarno Bengkulu Fadli, Rohmad; Gushevinalti, Gushevinalti; Firmansyah, Mas Agus
Jurnal Ilmiah Syi'ar Vol 21, No 1 (2021): June 2021
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v21i1.10464

Abstract

Penelitian ini bertujuan untuk mengetahui strategi branding hubungan masyarakat pada kasus alih status Institus Agama Islam Negeri Bengkulu (IAIN Bengkulu) menjadi Universitas Islam Negeri Fatmawati Sukarno Bengkulu (UIN Bengkulu). Kami menggunakan kualitatif yang menghasilkan data deskriptif berupa kata-kata tertulis ataupun lisan dari orang-orang dan perilaku yang diamati. Pemilihan informan dalam penelitian ini menggunakan purposive sampling yaitu menentukan informan dengan pertimbangan tertentu yang dapat memberikan data secara maksimal. Hasil penelitian menyatakan bahwa strategi humas dalam upaya branding perguruan tinggi mengikuti visi, misi dan tujuan dari perguruan tinggi termasuk pada alih status IAIN Bengkulu menjadi UIN Bengkulu. Strategi branding yang telah dilakukan seperti penggunaan teknologi tepat guna. Publisitas humas merupakan sebuah strategi yang dilakukkan subbag humas, publikasi dan dokumentasi IAIN Bengkulu dalam membangun reputasi. Stretegi dalam membangun reputasi dilakukan dengan menyajikan informasi kegiatan dan keunggulan melalui media resmi IAIN Bengkulu dan media yang bekerjasama dengan IAIN Bengkulu dalam membantu menyebarkan pemberitaan kepada masyarakat.
Analysis of Hotel Visual Branding and Multimedia Utilization via Instagram Platform: A Case Study of Mercure Hotel Bengkulu Cempakasari, Putri; Gushevinalti, Gushevinalti
IJOEM: Indonesian Journal of Elearning and Multimedia Vol. 5 No. 1 (2026): Indonesian Journal of E-learning and Multimedia
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijoem.v5i1.514

Abstract

Background: The increasing competitiveness of the hospitality industry in the digital era has driven hotels to optimize social media as a strategic communication tool. Instagram, with its strong emphasis on visual branding and multimedia content, plays a crucial role in shaping customer perception, engagement, and brand attractiveness.Aims: This study aims to analyze the visual branding and multimedia utilization strategies implemented by Hotel Mercure Bengkulu through its Instagram platform, focusing on how visual and multimedia elements are integrated to strengthen brand identity and audience engagement.Methods: This research employed a qualitative approach using descriptive content analysis. Data were collected from 90 Instagram posts published by @mercure_bengkulu between January and June 2025, including photos, carousels, and reels. The analysis examined color schemes, composition, content themes, caption styles, and engagement metrics.Results: The findings indicate that Hotel Mercure Bengkulu consistently applies warm color palettes and balanced visual compositions that convey comfort and luxury. Food and beverage content dominates the posts (33.3%) and achieves the highest engagement rate (3.4%). The use of diverse multimedia formats, including photos, carousels, and short videos, effectively increase algorithmic visibility and audience retention.Conclusion: Consistent visual identity and strategic multimedia integration significantly strengthen Hotel Mercure Bengkulu’s digital brand positioning. The results highlight the importance of expanding audience interaction and authenticity through user-generated content. Well-planned multimedia-based visual branding is essential for building engagement and brand loyalty in the hospitality industry.
Co-Authors Ardila, Windi Cempakasari, Putri Chandra, Muhammad Fiqih Rizqi Dionni Ditya Perdana, Dionni Ditya Eko Risdianto Elvina, Messy Fadli, Rohmad Farooque, Sm Firmansyah, Mas Agus Funny Farady Coastera, Funny Farady Imran, Tri Yulianti Kasim, Azahar Macariola, Juli Simon Marlina, Neneng Cucu Muzni, Nurlianti Pratama, Resqa Suci Ridiansyah, Oka Riyandi, Alfian Putra Sakinah, Nazwa Iqrami Wahyu Widiastuti, Wahyu Widiayanti, Widiayanti