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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Sisfotek Global Community Development Journal: Jurnal Pengabdian Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Management
Sakuroh, Lilis
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN DIGITAL MARKETING DALAM MENINGKATKAN INOVASI DAN KOMPETISI DI ERA DIGITAL PADA MAHASISWA STAI AL-MUHAJIRIN DAN UNIT USAHA UMKM DI KELURAHAN NAGRI KALER KEBON KOLOT PURWAKARTA Awaliah, Wiwin; Sakuroh, Lilis; Dadang, Dadang
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24813

Abstract

Pengabdian masyarakat ini bertujuan untuk mengetahui peningkatan inovasi dan kompetisi melalui pelatihan digital marketing di STAI Al-Muhajirin unit usaha UMKM di Kelurahan Nagri Kaler Purwakarta. Metode pengabdian kepada masyarakat melalui penyuluhan, pelatihan dan evaluasi. Penelitian ini menghasilkan beberapa luaran yang berpotensi membawa dampak positif kepada masyarakat, terutama dalam konteks inovasi dan kompetisi di era digital. Beberapa hasil dan potensi luaran yang dapat dicapai melalui sosialisasi dan pelatihan Digital Marketing adalah sebagai berikut: peningkatan jumlah usaha baru, peningkatan kualitas usaha, peningkatan daya saing, peningkatan akses pasar dan peningkatan kolaborasi dan konektivitas.
Empowering the Community Economy through the Enpowerment and Development of Sharia-Based Cooperatives in East Bandung Sakuroh, Lilis
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Sharia-based cooperatives represent a strategic instrument in strengthening the ummah's economy and fostering community economic independence. This study aims to analyze the role of sharia-based cooperatives in empowering the community economy, particularly in the context of social justice, equitable welfare, and financial inclusion. A qualitative approach is employed, incorporating literature review and field data from several Islamic cooperatives in West Bandung. The results indicate that sharia cooperatives serve as an alternative solution for small and medium communities in accessing financing and enhancing business productivity. However, challenges persist, including limited capital, low sharia literacy, and suboptimal cooperative management. Key recommendations include strengthening empowerment policies, continuous coaching, and integrating Islamic cooperatives into the digital economic ecosystem
Co-Authors Abdillah, Iqbal Agusli, Rachmat Awaliah, Wiwin Awaliyah, Wiwin Awaludin, Soni DADANG DADANG Dariatno, Dedy Dedi Dedi Diana Pratiwi, Diana Hakim, Zainul Julianti, Muhammad Ramaddan Laili Rachmawati Laili Rahmawati, Laili Nopriyadi, Nopriyadi Prawido Utomo Rita Sulastini Sidik, Achmad Siregar, Siti Rahmah Sunarti, Teti Supriatna, Yana Achmad