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PELATIHAN DIGITAL MARKETING DALAM MENINGKATKAN INOVASI DAN KOMPETISI DI ERA DIGITAL PADA MAHASISWA STAI AL-MUHAJIRIN DAN UNIT USAHA UMKM DI KELURAHAN NAGRI KALER KEBON KOLOT PURWAKARTA Awaliah, Wiwin; Sakuroh, Lilis; Dadang, Dadang
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24813

Abstract

Pengabdian masyarakat ini bertujuan untuk mengetahui peningkatan inovasi dan kompetisi melalui pelatihan digital marketing di STAI Al-Muhajirin unit usaha UMKM di Kelurahan Nagri Kaler Purwakarta. Metode pengabdian kepada masyarakat melalui penyuluhan, pelatihan dan evaluasi. Penelitian ini menghasilkan beberapa luaran yang berpotensi membawa dampak positif kepada masyarakat, terutama dalam konteks inovasi dan kompetisi di era digital. Beberapa hasil dan potensi luaran yang dapat dicapai melalui sosialisasi dan pelatihan Digital Marketing adalah sebagai berikut: peningkatan jumlah usaha baru, peningkatan kualitas usaha, peningkatan daya saing, peningkatan akses pasar dan peningkatan kolaborasi dan konektivitas.
Empowering the Community Economy through the Enpowerment and Development of Sharia-Based Cooperatives in East Bandung Sakuroh, Lilis
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Sharia-based cooperatives represent a strategic instrument in strengthening the ummah's economy and fostering community economic independence. This study aims to analyze the role of sharia-based cooperatives in empowering the community economy, particularly in the context of social justice, equitable welfare, and financial inclusion. A qualitative approach is employed, incorporating literature review and field data from several Islamic cooperatives in West Bandung. The results indicate that sharia cooperatives serve as an alternative solution for small and medium communities in accessing financing and enhancing business productivity. However, challenges persist, including limited capital, low sharia literacy, and suboptimal cooperative management. Key recommendations include strengthening empowerment policies, continuous coaching, and integrating Islamic cooperatives into the digital economic ecosystem
Dynamics of Islamic Economics Education and Learning In The Digital Age: A Global Study Educational Transformation Marlina, Reni; Saefullah, Selvia Ru’yatus; Prasetyo, Yoyok; Sakuroh, Lilis; Adiningsih, Neni Utami
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 6 (2026): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18143592

Abstract

Global technological transformation has influenced various aspects of education, including the management of Islamic economics learning. These changes require managerial strategies that are not only adaptive to digital developments but also remain consistent with Islamic principles. This article aims to critically review and analyze the practice of Islamic economics learning management in various countries in the context of technological innovation. The method used is a qualitative literature study, based on an examination of eighteen relevant scientific documents, including journals, research reports, and education policy documents. The results of the study show disparities in managerial practices between institutions in Muslim-majority and Muslim-minority countries, both in terms of the integration of Islamic values, digital readiness, and academic leadership. Institutions that develop value-based learning systems supported by transformational leadership tend to be more successful in responding to changing times. A curriculum integrated with the halal industry context and the use of technology that internalizes the principles of maqashid sharia are characteristics of an innovative and valuable learning model. This study concludes that the development of sharia economics learning management needs to be directed towards a model that is not only responsive to technological disruption but also strongly rooted in Islamic ethics and global needs.