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All Journal Jurnal Ekonomi : Journal of Economic Majalah Komunikasi Massa Jurnal Pekommas Jurnal The Messenger Jurnal Komunikasi Profesional Jurnal Review Pendidikan dan Pengajaran (JRPP) Communicology: Jurnal Ilmu Komunikasi Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional Komunikologi: Jurnal Ilmiah Ilmu Komunikasi International Journal of Teaching and Learning (INJOTEL)
Ardiyanti, Handrini
Universitas Esa Unggul, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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STUDI EKSPERIMEN: PENGARUH MARKETING PR TERHADAP MINAT BELI PRODUK PERBANKAN Pane, Ivanina Zuhdi; Ardiyanti, Handrini; Amelia, Eliza
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 21, No 02 (2024): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v21i02.840

Abstract

The goal of this research is to investigate the impact of marketing public relations on purchase interest for Bank Perkreditan Rakyat products. This research was carried out using an experimental design that consisted of a pre-test and post-test system. Pre-testing is done to increase purchase interest before marketing PR intervention, and the intervention is done by providing customers with information through marketing PR. A post-test is performed to determine whether or not the purchase interest has changed following the intervention. The results of this study, based on the t-test hypothesis, show that there is a significant relationship between product purchase and marketing PR (sig. = 0.013; t = 2,649). As a result, public relations marketing has a significant impact on purchasing behavior. This research expands our understanding of marketing public relations. Furthermore, based on the results of the marketing PR theory analysis, this study concludes that understanding and applying marketing PR theory ideas can be a valuable tool for developing more efficient and effective marketing strategies, particularly in terms of increasing customer purchase interest.Keywords: marketing PR, Experimental Study, purchase interest
Adopsi TIK di DPR RI: Analisis TAM dan Pelajaran dari Parlemen Inggris Ardiyanti, Handrini
Jurnal Pekommas Vol 9 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v9i2.5581

Abstract

This study analyzes the adoption of Information and Communication Technology (ICT) in the Indonesian House of Representatives through the lens of the Technology Acceptance Model (TAM) and draws lessons from the UK Parliament. The analysis is divided into four parts: 1) Historical context and policy framework of ICT adoption in the Indonesian House of Representatives; 2) Policy and strategy of ICT adoption in the Indonesian House of Representatives; 3) Best practice from the UK Parliament; and 4) Challenges of Big Data Management in the Indonesian House of Representatives. The study provides an in-depth understanding of ICT adoption in the Indonesian House of Representatives and valuable lessons from the UK Parliament experience to enhance ICT adoption effectiveness. Study conclusions include: 1) The importance of a Big Data system, particularly for bill digest summaries; 2) The early stage of ICT adoption in the Indonesian House of Representatives; 3) Prioritization of bill digest availability to enhance public engagement in the legislative process; 4) Crucial collaboration with state institutions for Big Data integration, aligned with the national one data initiative. The Indonesian House of Representatives plays a central role in providing legislative data in Indonesia.
Peningkatan Kapasitas Tim Lapangan dalam Survei Pravalensi Penyalahgunaan Narkoba di Provinsi Papua Barat Ardiyanti, Handrini
Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025): Abdi Wiralodra
Publisher : universitas wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/abdi.v7i1.189

Abstract

Pelatihan ini bertujuan untuk memberikan pemahaman untuk tim lapangan survei prevalensi penyalahgunaan narkoba 2024 untuk Provinsi Papua Barat tentang metode survey serta berbagai istilah khusus yang digunakan dalam survey pravalensi penyalahgunaan narkoba. Peserta kegiatan terdiri dari putra-putri asli Papua Barat, yaitu: 3 orang yang berfungsi sebagai koordinator lapangan dan 15 orang sebagai enumerator. Metode pelaksanaan kegiatan mencakup pelatihan dan pendampingan, dilaksanakan selama 3 hari dengan total 12 jam pelajaran (JP). Melalui metode pelatihan intensif dan pendekatan partisipatif, kegiatan ini memberikan keterampilan praktis serta pengetahuan teori yang mendalam. Hasil kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman peserta tentang prosedur survey sehingga memudahkan pengumpulan data di lapangan. Peningkatan kemampuan ini juga diharapkan dapat meningkatkan kualitas pengumpulan data dalam survey pravalensi penyalahgunaan narkoba di Papua Barat.
BRIDGING THE GAP: STUDI NARATIF TERHADAP PENGALAMAN MAGANG DI PT. GALANG PRATAMA PROMOSION Ardiyanti, Handrini; Sabilah, Tarisa
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.26466

Abstract

Studi ini menginvestigasi peran magang dalam menjebatani Pendidikan di Perguruan Tinggi dengan dunia Kerja. Studi naratif dilakukan pada pengalaman mahasiswa di PT. Galang Pratama Promosion, dengan fokus pada analisis naratif. Metode penelitian menggunakan pendekatan studi naratif, dengan data dikumpulkan melalui wawancara mendalam dengan mahasiswa yang telah menjalani magang di perusahaan tersebut. Analisis data dilakukan dengan mengidentifikasi pola cerita dan tema yang muncul dari narasi mahasiswa. Hasil penelitian menunjukkan bahwa magang di PT. Galang Pratama Promosion memberikan pengalaman berharga bagi mahasiswa, memperluas pemahaman mereka tentang industri periklanan, dan meningkatkan keterampilan praktis yang relevan dengan karier masa depan. Namun, beberapa kritik muncul terkait kurangnya integrasi antara kurikulum akademik dan kebutuhan industri, serta kurangnya dukungan dari lembaga pendidikan tinggi dalam memfasilitasi magang yang bermutu. Studi ini menyimpulkan dengan menekankan perlunya kemitraan yang lebih erat antara perguruan tinggi dan industri, serta perluasan program magang yang dapat memberikan manfaat maksimal bagi mahasiswa dan perusahaan. Hal penting lain yang perlu dilakukan adalah meningkatkan integrasi magang dalam kurikulum akademik dan memberikan dukungan yang lebih besar bagi mahasiswa selama magang.
Integrasi Musik digital dan Artificial Intelligence: Analisis Interaksi Simbolik Pada Proyek Musik AIAIQ Fajriansyah, Muhammad Nur; Ardiyanti, Handrini
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9263

Abstract

This research explores the application of symbolic interaction theory in collaboration between producers and musicians in the digital music production process, with a focus on the AIAIQ project, which integrates artificial intelligence (AI). This research examines how AI influences symbolic interactions in the music production process, especially in interpreting musical emotions and communication dynamics. This research resulted from an empirical study using a qualitative approach; this approach was used to gain an in-depth understanding of symbolic interactionism. Data sources were obtained from observations and interviews. The results of this research show that although artificial intelligence (AI) can improve technical efficiency, it can also change the dynamics of traditional social and non-verbal communication that are important for creative collaboration. By analyzing the role of human experience in interpreting AI-generated music and changes in interaction patterns, this research highlights the limitations and challenges faced by AI in maintaining the depth of human interaction in the creative process.
Symbolic Exchange and Brand Construction: Business Communication in Garut Leather’s Product Design Handrini Ardiyanti; Mila Karmila; Salman Maulana; Ayu Larasati; Ummanah
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.05

Abstract

The Garut leather industry has demonstrated significant growth, driven by rising consumer demand for high-quality, locally produced goods. To sustain this development, Micro, Small, and Medium Enterprises (MSMEs) must strengthen product design strategies and creative communication approaches. This study explores how business communication - through symbolic exchange embedded in design elements such as functionality, aesthetics, and innovation -contributes to the construction of brand identity in Garut leather products. Employing a qualitative approach, the research integrates market observation, consumer feedback analysis, and in-depth interviews with local producers. NVivo software is used to code and analyze data, enabling systematic identification of key themes in consumer perception and symbolic design. Findings indicate that features such as RFID-blocking technology, improved compartmental organization, and eco-conscious materials are not only functional enhancements but also serve as communicative symbols of modernity, trust, and craftsmanship. These symbolic design innovations play a crucial role in shaping consumer-brand relationships and enhancing market competitiveness. The study concludes that symbolic value in product design functions as an effective form of business communication, enabling MSMEs to articulate cultural identity while addressing evolving consumer expectations. This strategy is essential for positioning Garut leather products in both domestic and global markets.
ETHICAL DILEMMAS AND MORAL FRAMEWORKS: NAVIGATING THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN ISLAMIC SOCIETIES Indah Rahayu; Handrini Ardiyanti; Loso Judijanto; A. Hamid; Eyad Saleh Bani-Domi
International Journal of Teaching and Learning Vol. 1 No. 2 (2023): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Islamic societies, integrating artificial intelligence (AI) poses significant ethical dilemmas, necessitating a careful navigation of moral frameworks. This abstract encapsulates the essence of a comprehensive exploration of these intricate dynamics. As AI technologies advance and permeate various aspects of society, the ethical considerations surrounding their adoption become increasingly paramount. In the specific context of Islamic societies, where cultural, religious, and ethical values play a central role in daily life, the integration of AI introduces a complex interplay between innovation and tradition. This study delves into the ethical dilemmas inherent to AI deployment in Islamic societies, examining data privacy, autonomy, accountability, and bias. To navigate these ethical quandaries, it is essential to consider the moral frameworks embedded in Islamic ethics and jurisprudence. The study explores how Islamic principles, including justice, compassion, and ethical responsibility, can guide the development and deployment of AI technologies. Furthermore, it investigates the compatibility and potential tensions between contemporary AI ethics and Islamic moral values. Through a multidisciplinary lens, encompassing fields such as computer science, ethics, theology, and law, this research oflers a nuanced understanding of the ethical challenges posed by AI in Islamic societies. It aims to contribute to the ongoing discourse on responsible AI integration while preserving the moral fabric of Islamic traditions.
Co-Authors A. Hamid Amelia, Eliza Ani Cahyadi Ayu Larasati Cecep Kustandi ELIHAMI, ELIHAMI Eyad Saleh Bani-Domi Fajriansyah, Muhammad Nur Hadyanto, Dimas Tri Ikbal Rachmat Indah Rahayu Irwansyah, Dr. Krislamawaty, Dewi Loso Judijanto Maulana, Salman Mila Karmila Pane, Ivanina Zuhdi Pattiasina, Petrus Jacob Petrus Jacob Pattiasina Revianti Sunarwinadi, Ilya Sabilah, Tarisa Silitonga, Kornelius Maranatha Udi Rusadi Ummanah Ummanah, Ummanah