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Politeness Strategies and Gendered Language Use in Hospitality Discourse: A Case Study from an Urban Hotel in Jakarta Wulan Dari, Desti; Aprilia, Fitria; Neisya, Neisya
ENGLISH FRANCA : Academic Journal of English Language and Education Vol. 9 No. 2 November (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ef.v9i2 November.14297

Abstract

This research examines the utilization of politeness strategies and gendered language among hospitality professionals at Ibis Styles Jakarta Mangga Dua Square. The main goals are threefold: to find out what kinds of politeness strategies front office staff use, to look at how gender affects the language choices they make when talking to guests, and to look at how important these strategies are for improving customer satisfaction and professional communication. Data were gathered via direct observation of daily service interactions and semi-structured interviews with staff, facilitating a comprehensive understanding of both practice and perception. The analysis shows that people often use both positive and negative politeness strategies. However, the way they use them depends on their gender. Female staff members were more likely to use both positive strategies, like friendly greetings and building solidarity, and negative strategies, like indirect requests and polite apologies. This shows that they were relational and empathetic. In contrast, male staff members mostly used positive politeness strategies that focused on being clear, confident, and efficient, especially when they were busy serving customers. These gendered differences exemplify overarching discourse patterns, including "rapport talk" and "report talk," thereby affirming that communication styles are influenced by both personal preferences and societal expectations, as well as professional standards. The findings underscore that linguistic strategies are not solely a matter of decorum but serve as essential instruments in fostering guest satisfaction and professional credibility. The study contends that neither empathetic nor efficiency-driven approaches should be favored; instead, both fulfill complementary roles in hospitality service delivery. By placing these insights in the context of actual hospitality practices, the research enhances applied linguistics, discourse studies, and hospitality management. It also has real-world effects on professional training and staff development programs that want to improve communication, flexibility, and service excellence in the global hospitality industry.
CODE-SWITCHING IN SECOND LANGUAGE ACQUISITION: A STUDY OF INTERNATIONAL STUDENTS IN PALEMBANG Siriabbangan, Agnes Aristi; Aprilia, Fitria; Neisya, Neisya
Jurnal Ilmiah Bina Bahasa Vol 18 No 2 (2025): Jurnal Ilmiah Bina Bahasa
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat, Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/yk994s57

Abstract

This research investigates the use of code-switching as a linguistic and sociocultural strategy among international students in Palembang. While code-switching has been extensively examined, its use as a tool for academic and social adaptation among international students in Indonesian higher education is still limited. Addressing this gap, the study aims to explore the types of code-switching employed and to examine how social and academic factors shape students’ language-switching behaviors within the framework of second language acquisition. Adopting a qualitative case study method, data were collected through semi-structured interviews, observations, and recorded conversations with international students from Mali and Egypt. It showed that the participants utilized all three forms of code-switching—tag switching, inter-sentential switching, and intra-sentential switching—with inter-sentential switching being the most frequent. Code-switching served to navigate lexical gaps, clarify meaning, strengthen social bonds, and express personal identity. Social interactions and cultural adaptation emerged as key influences, while academic settings required flexible language use to support learning and participation. The study concludes that code-switching is not a linguistic deficiency but a strategic and adaptive resource that facilitates language development, social integration, and academic engagement. These insights may create inclusive and supportive learning environments for international students in multilingual educational contexts.
PENDAMPINGAN PENGAJARAN BAHASA INGGRIS MELALUI MEDIA AUDIO VISUAL DI TK FATIMAH 7 PALEMBANG anggeraini, Yentri; Lianasari, Lianasari; Aprilia, Fitria; Amanah, Firma Pradesta
Journal of Community Empowerment Vol 5, No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i1.38678

Abstract

ABSTRAKPembelajaran Bahasa Inggris pada anak usia dini memerlukan pendekatan yang kontekstual, menarik, dan sesuai dengan karakteristik perkembangan kognitif anak. Namun, keterbatasan penggunaan media pembelajaran yang inovatif masih menjadi permasalahan utama, termasuk di TK Fatimah 7 Palembang, yang berdampak pada rendahnya motivasi dan keterlibatan siswa dalam pembelajaran kosakata Bahasa Inggris. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pembelajaran Bahasa Inggris melalui pendampingan penggunaan media audio visual serta meningkatkan kompetensi pedagogik guru dalam merancang dan menerapkan media pembelajaran berbasis teknologi. Metode yang digunakan adalah pendekatan partisipatif dan kolaboratif yang meliputi tahap persiapan, pelaksanaan, dan evaluasi. Mitra kegiatan adalah TK Fatimah 7 Palembang dengan peserta sebanyak 5 guru dan 15 siswa kelompok A dan B. Pengumpulan data dilakukan melalui observasi partisipatif dan dokumentasi selama proses pembelajaran berlangsung. Hasil kegiatan menunjukkan bahwa penggunaan media audio visual mampu meningkatkan motivasi belajar siswa yang ditandai dengan partisipasi aktif, kemampuan mengikuti pengucapan kosakata secara bersama-sama, serta respons terhadap instruksi sederhana dalam Bahasa Inggris. Suasana pembelajaran menjadi lebih kondusif, interaktif, dan menyenangkan. Selain itu, kegiatan ini juga meningkatkan kompetensi pedagogik guru dalam menyusun materi ajar, memilih media yang sesuai, dan menerapkannya secara efektif di kelas. Dengan demikian, integrasi media audio visual terbukti efektif dalam meningkatkan motivasi dan hasil belajar kosakata Bahasa Inggris anak usia dini serta memperkuat kapasitas profesional guru dalam pembelajaran berbasis teknologi.Kata kunci : Audio Visual; Bahasa Inggris; Pengabdian; Guru; TK. ABSTRACTlearner requires a contextual, engaging approach that aligns with the characteristics of children's cognitive development. However, the limited use of innovative learning media remains a major issue, including TK Fatimah 7 Palembang, resulting in low student motivation and engagement in English vocabulary learning. This community service activity aims to improve the quality of English learning through mentoring the use of audio-visual media and enhancing teachers' pedagogical competence in designing and implementing technology-based learning media. The method used is a participatory and collaborative approach, encompassing preparation, implementation, and evaluation. The activity partner was TK Fatimah in Palembang, with five teachers and 15 students from groups A and B participating. Data collection was conducted through participant observation and documentation during the learning process. The results showed that the use of audio-visual media increased student motivation, characterized by active participation, the ability to follow along with vocabulary pronunciation, and responsiveness to simple instructions in English. The learning environment became more conducive, interactive, and enjoyable. Furthermore, this activity also improved teachers' pedagogical competence in developing teaching materials, selecting appropriate media, and implementing them effectively in the classroom. Thus, the integration of audio-visual media has proven effective in increasing motivation and learning outcomes for early childhood English vocabulary, as well as strengthening teachers' professional capacity in technology-based learning.Keywords: Audio Visual; English; Community Service; Teacher; Kindergarten.