Garuda - Garba Rujukan Digital

PENERAPAN E-COMMERCE MENGGUNAKAN METODE BUSINESS MODEL CANVA DAN FISHBONE UNTUK MENINGKATKAN PENJUALAN PADA RINGS4GIRLS Maharani, Sharmila; Sasono, Damar Suryo; Ndala, Stefanus; Ningrum, Wahyu Cipta; Bariyyah, Sitti Khairul
Journal Of Technology and Information System (J-TIS) Vol 3 No 1 (2024): Januari - Juni 2024
Publisher : Program Studi Sistem Informasi, Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70129/jtis.v3i1.648

Perkembangan internet dan teknologi yang memudahkan pengguna semakin mempengaruhi sektor bisnis, termasuk usaha kecil seperti Rings4Girls. Rings4Girls adalah sebuah bisnis yang bergerak di bidang penjualan cincin dan gelang dengan hiasan manik-manik. Saat ini, proses penjualan di Rings4Girls masih dilakukan secara manual, mulai dari pemilihan produk, proses pembayaran, hingga pengelolaan pesanan. Hal ini menyebabkan kinerja yang kurang optimal dan tidak efisien. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem e-commerce guna meningkatkan penjualan dan efisiensi operasional di Rings4Girls. Metode yang digunakan dalam penelitian ini adalah Business Model Canvas (BMC) untuk menyusun skema bisnis yang holistik dan berkinerja tinggi serta Diagram Fishbone (Ishikawa) untuk mengidentifikasi dan menganalisis penyebab masalah yang dihadapi. Hasil penelitian menunjukkan bahwa penerapan e-commerce mampu mengotomatisasi proses penjualan, meningkatkan manajemen stok, dan menyediakan laporan penjualan yang lebih akurat dan real-time. Selain itu, penggunaan e-commerce memperluas jangkauan pasar, meningkatkan jumlah pelanggan, dan memperbaiki layanan kepada pelanggan melalui pelacakan informasi dan riwayat pembelian

The Application of Customers Segmentation Using RFM Analysis Method and K-Means Clustering to Improve Marketing Strategy Robo, Salahudin; Melani, Putri Indah; Fernatyanan, Patrisia; Widiantoro, Muh Riandi; Bariyyah, Sitti Khairul
IJISTECH (International Journal of Information System and Technology) Vol 8, No 3 (2024): The October edition
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v8i3.370

This research aims to overcome problems in improving marketing strategies in the Retail Business industry by using effective customer segmentation. The method used is RFM (Recency, Frequency, Monetary) analysis to measure the time proximity, frequency and monetary value of customer transactions, as well as K-Means Clustering to group customers based on their purchasing behavior. The results showed that the combination of these two methods successfully grouped customers into ten different segments, such as “Champions” and “Hibernating,” which provided deep insight into customer needs and behavior. The application of this segmentation provides practical benefits in increasing the efficiency of marketing strategies, customer retention and resource optimization. Overall, this research proves that applied customer segmentation techniques can significantly increase customer satisfaction and loyalty, making a valuable contribution to the field of retail marketing.

The Application of Customers Segmentation Using RFM Analysis Method and K-Means Clustering to Improve Marketing Strategy Robo, Salahudin; Melani, Putri Indah; Fernatyanan, Patrisia; Widiantoro, Muh Riandi; Bariyyah, Sitti Khairul
IJISTECH (International Journal of Information System and Technology) Vol 8, No 3 (2024): The October edition
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v8i3.370

This research aims to overcome problems in improving marketing strategies in the Retail Business industry by using effective customer segmentation. The method used is RFM (Recency, Frequency, Monetary) analysis to measure the time proximity, frequency and monetary value of customer transactions, as well as K-Means Clustering to group customers based on their purchasing behavior. The results showed that the combination of these two methods successfully grouped customers into ten different segments, such as “Champions” and “Hibernating,” which provided deep insight into customer needs and behavior. The application of this segmentation provides practical benefits in increasing the efficiency of marketing strategies, customer retention and resource optimization. Overall, this research proves that applied customer segmentation techniques can significantly increase customer satisfaction and loyalty, making a valuable contribution to the field of retail marketing.

Digitalization of Fresh Fish Sales: A Study of the E Commerce Model at Toko Ikan Jayapura Bariyyah, Sitti Khairul; Prayitno, Yudi; Sari, Annita
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2911

Toko Ikan Jayapura is a fisheries business unit specializing in the sale of fresh fish and local seafood products in Papua. With the increasing demand for digital access and ease of online transactions, this study aims to describe the implementation and effectiveness of a web-based sales model (e-commerce) at Toko Ikan Jayapura. The study was conducted qualitatively from April to June 2025 through interviews, observations, and digital documentation. The results indicate that e-commerce has a significant impact on increasing sales volume, enhancing consumer accessibility, and improving operational efficiency. The developed website enables customers to place orders directly, view product catalogs, make payments, and track deliveries. This model serves as a pilot example of digitalization in the fisheries business in eastern Indonesia.

THE INFLUENCE OF PROBLEM BASED LEARNING (PBL) MODEL ON IMPROVING LEARNING OUTCOMES IN SCIENCE SUBJECTS IN GRADE IV OF SD NURUL HUDA II YAPIS Ernawati, Ernawati; Mutmainnah, Nurul; Neti S, Neti S; Bariyyah, Sitti Khairul; Dewi, Azizah Kusuma
Indonesian Journal of Educational Development (IJED) Vol. 5 No. 2 (2024): August
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/ijed.v5i2.3854

This study aims to determine whether the Problem Based Learning (PBL) model influences the improvement of learning outcomes in Science subjects in Grade IV of SD Nurul Huda II Yapis for the academic year 2023/2024. The results of this research are expected to be beneficial both theoretically and practically. This study is an experimental research with a quasi-experimental design. Data collection techniques include observation, documentation, and testing. The data analysis technique used is the Independent Samples T test to determine if there is an effect of using the Problem Based Learning model on improving student learning outcomes. Based on the research results, the average scores obtained in the experimental class were 75.96 and in the control class were 65.08, as evidenced by the students' post-test results. The hypothesis testing resulted in a calculated t-value > critical t-value, specifically 2.596 > 1.673, with a significance level less than 0.05 (0.012). This indicates that the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. Therefore, it can be concluded that there is a positive and significant influence of using the Problem Based Learning model on improving learning outcomes in Grade IV of SD Nurul Huda II Yapis for the academic year 2023/2024.

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