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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS International Journal of Social Science and Business The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Edunomika (JIE) Competitive Community Development Journal: Jurnal Pengabdian Masyarakat Merpati Land Journal Competitive GEMBIRA (Pengabdian Kepada Masyarakat) Jipmor: Jurnal Ilmu Pendidikan Dan Humaniora
Sugiharto, Nur Aziz
Universitas Logistik Bisnis Dan Internasional
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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PENGUATAN KAPASITAS USAHA UMKM PRODUK MEDIA FILTER AIR UNTUK MEMPERLUAS AKSES PASAR PADA INDUSTRI PENGOLAHAN AIR Dudi Hendra Fachrudin; Nur Aziz Sugiharto; Hariyanto Hariyanto; Aqila Zata Dzikrillah; Cinta Azzahra Arif; Mochammad Daffa Razzandra Rahardian
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58225

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk memperkuat kapasitas usaha CV JC sebagai UMKM produsen media filter air dalam memperluas akses pasar pada industri pengolahan air. Permasalahan utama yang dihadapi meliputi lemahnya identitas merek, keterbatasan strategi pemasaran, serta rendahnya pemanfaatan media digital dalam menjangkau konsumen. Kondisi tersebut menyebabkan visibilitas usaha dan daya saing perusahaan belum optimal. Kegiatan pengabdian menggunakan metode Participatory Action Research (PAR) yang meliputi tahap diagnosis masalah, perencanaan program, pelaksanaan tindakan, dan evaluasi hasil kegiatan. Implementasi program dilakukan melalui pengembangan identitas merek baru “Pureflow Supply”, pembuatan desain visual usaha, serta optimalisasi platform digital seperti Instagram, TikTok, website, dan WhatsApp Business sebagai media pemasaran. Hasil kegiatan menunjukkan adanya peningkatan visibilitas digital, interaksi pelanggan, dan efektivitas promosi dalam dua bulan pertama implementasi. Program ini membuktikan bahwa penguatan branding dan transformasi digital mampu meningkatkan daya saing UMKM secara berkelanjutan serta membuka peluang pasar yang lebih luas di sektor industri pengolahan air.
The Role of Relationship Values and Trust in Improving Business Relationship Performance Nur Aziz Sugiharto; Bheben Oscar
International Journal of Social Science and Business Vol. 10 No. 1 (2026): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v10i1.108450

Abstract

Despite the growing interest in relationship marketing, previous studies have shown inconsistent findings and limited integration of how value and trust in relationships jointly influence relationship performance, particularly in the context of emerging markets. This study aims to analyze the determination of value in business relationships by examining the influence of value and trust in relationships on relationship performance. The study involved 360 respondents representing leaders of companies or institutions involved in inter-organizational collaboration in West Java, Indonesia, who were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results of the study revealed three main findings: (1) relationship value has a positive and significant influence on trust formation (β = 0.487; p < 0.001), (2) trust significantly improves relationship performance (β = 0.632; p < 0.001), and (3) relationship value also has a direct impact on relationship performance (β = 0.281; p < 0.01). Furthermore, the findings indicate that both in a way partial or total, the relationship between variables own positive and significant influence. Trust plays an important mediating role in strengthening the relationship between relationship value and relationship performance. This finding strengthens the proposition that valuable business relationships are a function of interaction quality (relationship value), social capital (trust), and performance outcomes. This study provides a theoretical contribution by integrating relational and performance perspectives in a unified model. In the Indonesian business context, practically, these findings suggest that organizations should prioritize building trust and enhancing relationship value to achieve sustainable collaborative performance.
The Influence Of Brand Experience On Customer Loyalty Mediated By Customer Satisfaction PT Kereta Api Indonesia (Persero) Daop 2 Bandung On The Baturraden Express Train Executive Class Shafa Silma Alifah; Kiagus Muhammad Amran; Nur Aziz Sugiharto
Jipmor: Jurnal Ilmu Pendidikan Dan Humaniora Vol 4 No 1 (2026)
Publisher : Institut Pendidikan Alfatah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jipmor.v4i1.46

Abstract

PT Kereta Api Indonesia (Persero) DAOP 2 Bandung uses occupancy data as the main evaluation tool to optimize service strategies. The research focused on the Baturraden Express Train to understand the relationship between brand experience, customer satisfaction, and customer loyalty, to improve service and customer satisfaction for the company's long-term success. In this research, the research method used is descriptive and verification with a quantitative approach. Descriptive research aims to provide a structural and factual explanation of the relationship between the variables studied, while verification is used to test hypotheses. Descriptive research will answer the previous questions regarding Baturraden Express Train passengers' views on brand experience, customer loyalty, and customer satisfaction. Meanwhile, verification will test the relationship between brand experience and customer loyalty, which is mediated by customer satisfaction. The survey method is used to collect data from phenomena that occur factually. The sampling method in this research used non-probability sampling with a purposive sampling technique with a total of 340 respondents. Quantitative methods based on positivism were used to test hypotheses with research instruments and statistical analysis. The data analysis technique was carried out using the Structural Equation Model (SEM) method, with data processing assisted by SEM-SmartPLS software. With the expected results, Brand Experience, Customer Loyalty, and Customer Satisfaction will have a positive and significant influence
Co-Authors Amran, Kiagus Muhammad Aqila Zata Dzikrillah Bambang Triputranto Bheben Oscar Cinta Azzahra Arif Dudi Hendra Fachrudin Fajar Firmansyah Farid Madani Hariyanto Hariyanto HARIYANTO HARIYANTO Hesti Sugesti Hesti Sugesti Kamelia, Syifaul Kanya Deva Aurellea Kiagus Muhammad Amran Kiagus Muhammad Amran Mochammad Daffa Razzandra Rahardian Muhammad Agus Muljanto Nasrudin Nugraha Nugraha Ratih Hurriyati Rukmi Juwita Shafa Silma Alifah Sigit Santosa Syifaul Kamelia Vanessa Gaffar