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Kardinal, Kardinal
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Journal : MDP Student Conference

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Pengaruh Strategi Promosi Dan Word Of Mouth Terhadap Kepuasan Pelanggan Produk Kenzo Roof Di PT. Sukses Mustika Abadi Palembang Joki, Joki; Kardinal, Kardinal
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7410

Abstract

The purpose of this study: (1) To find out whether the promotional strategy affects customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang partially. (2) To determine whether word of mouth partially affects customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang. (3) To determine whether promotional strategy and word of mouth affect customer satisfaction of Kenzo Roof Products at PT. Sukses Mustika Abadi Palembang simultaneously. This research uses the Roscoe method and with the help of SPSS25 software. The results of this study indicate that the partial test (t-test) of the promotional strategy variable (X1) and the word of mouth variable (X2) have a positive and significant effect on customer satisfaction. The simultaneous test (f-test) proves that the independent variables, namely the promotional strategy variable (X1) and the word of mouth variable (X2), have a positive and significant effect on the dependent variable in the form of customer satisfaction (Y).
Pengaruh CR, ROE, dan DER Terhadap Nilai Perusahaan pada Perusahaan Food & Beverage Gandi, Vinka Ameliya; Apriyanti, Christina; Kardinal, Kardinal
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11155

Abstract

This study aims to assess the effect of CR, ROE, and DER on Firm Value (PBV) in Food and Beverage Sub-Sector Companies listed on the Indonesia Stock Exchange in 2019-2023. This study is quantitative. This study uses secondary data. The sample in this study consisted of 30 companies that met the requirements. This study applies purposive sampling as a sampling method. The findings of this study describe CR, ROE, and DER have a positive and significant effect on Firm Value (PBV). CR, ROE, and DER simultaneously affect Firm Value (PBV).
Pengaruh Kelompok Referensi, Sikap, dan Kepercayaan Terhadap Keputusan Pembelian Pempek Candy Sukamto Divandra, Marvela; Kardinal, Kardinal
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11169

Abstract

This study aims to analyze the influence of reference groups, attitudes, and trust on purchase decisions at Pempek Candy Sukamto. The research method used is quantitative with a descriptive associative approach. Data was collected through questionnaires distributed to 386 respondents, determined using Slovin’s formula. The data analysis technique employed multiple linear regression with the assistance of SPSS 26 software. The results, both partially and simultaneously, indicate that reference groups, attitudes, and trust have a positive and significant influence on purchase decisions.
Co-Authors Alexander Kurniawan Sariyanto Putera Alsokari, Tareq Apriyanti, Christina Charisma Ayu Pramuditha DEWI HERAWATI Divandra, Marvela faradila meirisa Gandi, Vinka Ameliya Isdaryanti, Isdaryanti Joki, Joki Lithamivitra, Lithamivitra Miftah, Nurul Novaliza, Vicky Krisanty Nurdin, Gaby Maulida Nurul Aeni Nyimas Artina Rahmatika, Nada Refaldi, Alan Retno Budi Lestari Reza, Abdul Saputra, Handy Sari, Lusi Pramita Trisnadi Wijaya Velanesca, Velentin Wahyu Sudrajat Widagdo, Herry Wiwik Handayani Yumna Yumna, Yumna