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All Journal The Indonesian Journal of Business Administration Jurnal Ilmiah Manajemen dan Bisnis (JIMB) TIJAB (The International Journal of Applied Business) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) International Journal of Applied Business Research Jurnal Perilaku dan Strategi Bisnis Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Indonesian Journal of Social and Environmental Issues (IJSEI) International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Eduvest - Journal of Universal Studies International Journal of Entrepreneurship and Sustainability Studies Journal Integration of Social Studies and Business Development El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Integration of Management Studies
Anggoro, Yudo
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Qualitative Inquiry in Nature-Based Tourism: A Case of Business Crisis Recovery at PT Satwa Sumatera Ecolodges Mariskova, Devina; Anggoro, Yudo
TIJAB (The International Journal of Applied Business) Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v9.I1.2025.59469

Abstract

Background: Until 2019, the tourism sector consistently contributed to Indonesia's GDP, establishing itself as a key economic driver. However, the COVID-19 pandemic severely impacted the tourism industry, causing a sharp decline in GDP contribution and resulting in millions of job losses. PT Satwa Sumatera Ecolodges (Satwa) exemplifies the struggles of the nature-based tourism sector during this period. Founded in 2007, Satwa, located adjacent to Way Kambas National Park (WKNP) in Lampung Timur, offers eco-lodging and tours of the park's natural and wildlife attractions. The prolonged closure of WKNP triggered a financial crisis for Satwa, leading to significant business challenges. Objective: This case study aims to examine Satwa's resilience to external challenges. The research delves into how Satwa, a tourism business, has managed to navigate and withstand the adverse effects brought about by external factors. This study hopes to contribute to the works on tourism resilience and offers insights for similar businesses facing external disruptions. Method: Employing qualitative case study approach, semi-structure interviews and focus group discussions were conducted to gather primary data. The primary data collected from interviews and focus group discussions were thematically analyzed and coded for qualitative interpretation. Cross-method triangulation was applied to confirm interview and FGD outcomes using site visits, observations, internal documentations, and literatures. Results: The findings highlight the company’s commitment to exclusively hiring local staff was found to be crucial for its survival. Conclusion: The tourism industry is notably prone to shifts in external conditions, with the COVID-19 pandemic creating a major crisis for businesses within this sector. Nature-based tourism is especially impacted due to its reliance on natural attractions. However, such crises can also encourage businesses to develop resilience and innovation. In particular, this example shows that supporting local communities can provide a solid basis for overcoming external challenges, demonstrating how community empowerment can promote resilience as the basis for innovation. Keywords: Ecotourism, Ecolodge, Nature-based Tourism, Resilience, Crisis Mitigation
Impact Assessment of Generative AI for Global Consulting Firm and Adaptation Strategy: SWOT/TOWS Analysis Nomura, Kazuya; Anggoro, Yudo
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.50139

Abstract

The global consulting firm is urged to undergo a digital transformation trend driven by Generative Artificial Intelligence (AI), enabling the automation of complex tasks and enhancing decision-making, which overlaps with traditional consulting services. This study examines the impact of Generative AI on the global consulting firm by analyzing macro trends of Generative AI and the core competencies of the global consulting firm, inviting business owners from several industries and Generative AI consultants for interviews. Adopting a qualitative method, this research generates a SWOT analysis and proposes an adaptation strategy for the global consulting firm. Findings reveal that Generative AI can automate some tasks, such as analytics, but cannot fully replace traditional consulting due to functional limitations. Challenges—including data security, unstandardized processes, and workforce resistance—hinder adoption, which means it cannot substitute traditional consulting services immediately. The global consulting firm should leverage its strengths—AI expertise, global partnerships, and comprehensive service—to support client challenges as business opportunities.
A Proposal of Rewards-Linked Performance Development System: A Case Study of PT MNO Gumilang, Danang Muchammad; Anggoro, Yudo
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.19201

Abstract

This study highlights the gap between formal performance development values ​​and hierarchical work culture in emerging market FMCG companies, specifically in PT MNO, Indonesia. This qualitative research proposes a reward-integrated Performance Development System (PDS) that aligns with agile transformation goals and cultural realities. Data from in-depth interviews, surveys, HR documents, and performance reports indicate that the existing PDS is ambiguous, disconnected from career development, bureaucratic, and inconsistent with rewards. Cultural aspirations such as agility and autonomy are hampered by high power distance and collectivist norms, reducing clarity and trust.  Therefore, a new PDS model that is culturally responsive and behaviorally aligned is developed. The model includes shared goal setting, continuous feedback, transparent communication of performance and reward expectations, and competency-based achievement tied to financial incentives and career mobility. This approach is expected to increase employee engagement, fairness, system adoption, and alignment with business agility. This study makes a significant contribution as the first adaptive PDS blueprint that integrates a transparent dual-track reward mechanism while bridging the barriers of hierarchical culture with agile performance demands in emerging markets. It offers practical guidance for HR leaders and transformation architects.
SOUTHEAST ASIA BUSINESS GROWTH STRATEGY OF GREEN ADDITIVE IN DECORATIVE PAINT MARKET AT ROXY CHEM COMPANY Purnomo, Rosiana Irta; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3005

Abstract

Roxy Chem is a global material science company based in the United States with a diverse product portfolio in the coating market. The global paint market is projected to grow, and Southeast Asia is identified as a key region for growth due to rapid industrialization and urbanization, with an estimated CAGR around 5-7%. The decorative paint market holds the largest share in the global coating market. Aligning with its sustainability goals, Roxy Chem focuses on the decorative paint market, and Southeast Asia is considered as an important region for Roxy Chem’s strategy to increase its market shares. In Southeast Asia, Roxy Chem encounters several challenges and issues in expanding its market shares. Primarily, due to the lack of stringent air pollution regulations, aggressive competition and long lead times for product delivery. With the pressure from the CEO and a top-down strategy to grow the market shares, it is necessary to define a comprehensive participation strategy that will enable the company to increase the market share from 5% to 30% by the year of 2030. Formulating an effective strategy to increase market share is crucial for enhancing the success rate following data collection through in-depth interviews for key end users and distributors across Southeast Asia. Initially, understanding internal and external factors that affect decorative paint market in SEA is necessary to identify the opportunities and challenges to grow the market. Once the factors are understood, Roxy Chem can develop their strategy utilizing STP (Segmentation, Targeting, Positioning) framework and the marketing mix 4Ps. Finally, based on the strategies developed, Roxy Chem can outline an implementation plan and conduct opportunity review using the Real, Win, Worth (RWW) framework to surpass the competitors in the market. By executing the participation strategy, Roxy Chem can achieve its growth objectives and improve its profitability in the long run.
THE EFFECTIVENESS AND IMPACT OF RSPO CERTIFICATIONS ON SUSTAINABILITY PRACTISES IN THE PALM OIL INDUSTRY: A CASE STUDY IN PT XYZ Harsono, Satria Budi; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3093

Abstract

This research examines the effectiveness and impact of RSPO (Roundtable on Sustainable Palm Oil) certification on sustainability practices in the palm oil industry, focusing on PT XYZ as a case study. As a downstream company utilizing the RSPO Supply Chain Certification with the Mass Balance model, PT XYZ sources Certified Sustainable Palm Oil (CSPO) and Certified Sustainable Palm Kernel Oil (CSPKO) from growers, aiming to align its business operations with global sustainability standards. The research analyzes the extent to which RSPO certification has promoted sustainable practices, contributed to environmental protection, and supported business growth within the context of Indonesia’s palm oil sector. The findings indicate that RSPO certification has enabled PT XYZ to enhance supply chain transparency, access premium international markets, and support the broader adoption of sustainable palm oil. Industry wide evidence shows RSPO certified supply chains contribute to reduced greenhouse gas emissions, improved peatland conservation, and lower fire risk. However, challenges remain regarding full traceability and the inclusion of smallholders. The study concludes that while RSPO certification is an effective mechanism for advancing sustainability in the palm oil industry, continuous improvement, stakeholder collaboration, and enhanced transparency are essential for maximizing its impact.
PROPOSE BUSINESS STRATEGY DURING ECONOMIC DOWNTURN IN STORAGE TANK SERVICE PROVIDER TO GAIN BACK MARKET SHARES: CASE STUDY AT PT VICTORY TERMINAL MERAK Hajar, Shinta Siti; Anggoro, Yudo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3122

Abstract

PT Victory Terminal Merak, a subsidiary of a global storage tank provider headquartered in the Netherlands, has played an important role in supporting Indonesia’s trade and energy infrastructure through its terminal operations in Merak region. For the past 5 years, the company has been facing challenges caused by the global pandemic (COVID-19) and the subsequent global economic downturn triggered by geopolitical tensions and inflations. These external factors have immensely affected operational efficiency, customer retention, and revenue performance. Despite positive growth projections in the Asia Pacific oil and gas storage market, PT Victory Terminal Merak has not been able to fully leverage these opportunities due to outdated commercial strategies and a centralized decision-making structure from the regional office in Singapore. This thesis explores the underlying factors contributing to the terminal’s declining competitiveness, focusing on its sales, and marketing approach, which has not been pacing with evolving customer expectations and local market dynamics. Drawing on a combination of qualitative insights and quantitative findings, this research identifies key internal inefficiencies and external market pressures while introducing a revised commercial direction tailored to the Indonesian context, emphasizing customer-centric practices, greater operational agility, and a cultural shift toward continuous improvement.
Canvas+: Proposed New Business Model Canvas to Achieve Profitability and Sustainability Goals in PT Berlin Pharma Indonesia Naulita, Puty; Anggoro, Yudo
Jurnal Perilaku dan Strategi Bisnis Vol. 11 No. 2 (2023): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v11i2.3444

Abstract

The purpose of this research is to find out how sustainability goals can support profitability in PT Berlin Pharma Indonesia. The company is committed to achieving sustainability goals while facing the profitability issue in the VUCA world. This study used a simple mixed approach, using a survey of 30 respondents from all departments in the company as a quantitative method and interviews with 5 top management and senior management as a qualitative method. The questions are based on Better Business Scan Framework to understand the gap between the intention and realization of the company as a basis to define the new business strategy. The result proposes that Canvas+ is a new strategy to upgrade the existing business model of the company.  The nexus approach can be used to align the work among departments to synergize sustainability effects.
Insights Into Landscape-Scale Actions: Lessons from the Riau Landscape Program, Indonesia Gloria, Angeline; Anggoro, Yudo
Indonesian Journal of Social and Environmental Issues (IJSEI) Vol. 6 No. 2 (2025): August
Publisher : CV. Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47540/ijsei.v6i2.2033

Abstract

In recent decades, the world has faced increasing socio-environmental risks due to record-breaking global temperatures driven by climate change. These impacts, ranging from extreme weather, prolonged droughts, and biodiversity loss to food insecurity, displacement, and economic disruption, are expected to intensify without effective mitigation. One response is the landscape approach, promoting multi-stakeholder collaboration to balance commodity production, forest conservation, sustainable livelihoods, and community well-being. This study examines the successes, challenges, and lessons from Phase 1 (2021–2025) of the Riau Landscape Program by Earthworm Foundation and provides strategic recommendations to strengthen Phase 2 (2026–2030). Using a qualitative case study approach including semi-structured interviews, focus group discussions, and document review, the study identifies four key themes influencing implementation: program design and delivery, institutional and policy support, multi-stakeholder engagement, and internal governance and capacity. Applying the Five E’s Framework for effective landscape implementation, the study proposes five strategic recommendations: (1) evaluating progress and learning from Phase 1, (2) strengthening governance by clarifying roles and improving systems, (3) adopting adaptive, phased approaches, (4) engaging stakeholders to scale impact and align with policy, and (5) fostering dynamic processes with risk management and iterative learning. The study also highlights future research opportunities, including assessing landscape approach impacts on corporate supply chains and exploring innovative financing mechanisms such as blended finance, green bonds, and carbon credits within the Indonesian context. These findings contribute to the advancement of integrated landscape approaches that align environmental sustainability with inclusive economic development.
Driving Towards Digitalization and Industry 4.0 in the Coal Mining Sector Ayeisha, Bthari; Anggoro, Yudo
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.24864

Abstract

This research provides an in-depth analysis of the impact of digitalization on the coal mining sector, with a special focus on PT X. The study employs a combination of content analysis, narrative analysis, and business solution mapping to extract insights from interviews conducted with five key stakeholders at PT. X. The objective is to assess how technological advancements can elevate operational efficiency and competitiveness in the era of Industry 4.0, and to identify strategies for effectively reducing reliance on human resources in site monitoring, while ensuring employee satisfaction and smooth transition. Through the methodological triangulation of content and narrative analysis, the study distils crucial themes and perspectives from the interviews. It identifies that the integration of advanced technologies like IoT, data analytics, and automation is vital for enhancing operational efficiency and reducing operational downtime. The research highlights the importance of transitioning from manual to automated site monitoring, emphasizing the adoption of drones and automated systems to bolster operational accuracy and efficiency. A key finding of the study is the identification of potential obstacles in digital technology investment, such as cost, system integration challenges, and employee resistance to new technologies. The study suggests that overcoming these barriers requires effective communication strategies and comprehensive training programs for employees. Drawing on the successful digital transformation strategies of companies like Adaro, the research recommends that PT. X should adapt similar strategies, customized to its unique challenges and context. The study contributes valuable insights into the digital transformation process in the coal mining sector, offering practical recommendations for companies like PT. X navigating the complex landscape of Industry 4.0.
Effectiveness of ESG Performance Evaluation in Improving Corporate Sustainability: A Mixed Method Approach Prabowo, Arwan; Anggoro, Yudo
International Journal of Entrepreneurship and Sustainability Studies Vol. 4 No. 1 (2024): July Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v4i1.2366

Abstract

The growing importance of global competition force companies not merely to sustain productivity and financial growth and plan for long-term competitiveness. Therefore, Environmental, Social, and Governance (ESG) principles, which guide companies in incorporating sustainability into their business practices, play a      pivotal role in navigating the complexities of sustainable operations. Effective ESG performance evaluation is crucial in resolving business concerns. Accordingly, this research aims to analyze the most suitable approach to materializing and addressing ESG issues in corporate strategies. The proposed research methodology combines qualitative and quantitative analyses, including interviews, thematic analysis, and the analytical hierarchy process (AHP). The findings reveal that the Integrated Approach is the most effective strategy, with a weight of 24.1%, comprehensively balancing environmental, social, and governance priorities. The Stakeholder-Based Approach is also considered important, with a weight of 23.8%, emphasizing stakeholder engagement and collaboration. Meanwhile, the Compliance-Based Approach and the Opportunity-Based Approach exhibit lower effectiveness. This research contributes to a profound understanding of ESG performance evaluation, implementation strategies, and the role of sustainability in driving long-term business success while positively contributing to the environment and society. The limitations of the research and directions for future research are also discussed.
Co-Authors ., Ineza Adwitya Setiawan, Amanda Afgani, Kurnia Fajar Afriansyah Afriansyah Agnevia, Renita Aldipta, Ryandana Andri Hilary Ariani Ariani Asep Darmansyah Astari, Airen Widhia Aulia, Hilmi Ayeisha, Bthari Ayudiatri, Safira Boediman, Alfred Dian Kumalasari, Elisabeth Dina Rachman, Farah Eko Susanto Fathin, Muhammad Fauzi, Arief Fitrianda, Saldy Gloria, Angeline Gumilang, Danang Muchammad Hajar, Shinta Siti Hakam, Dzikri Firmansyah Halim, Robbyson Harsono, Satria Budi Indrayana, Gun Gun Intan Paramithasari, Tjokorda Istri Lede Mude Ragawino, Ocktavianus Mandrian, Anzala Adli Mariskova, Devina Nashiruddin Haramaini, Muhammad Naulita, Puty Nomura, Kazuya Nurillah Jamil Achmawati Novel Prabowo, Arwan Purbayati, Radia Purnomo, Rosiana Irta Putra Dwi Kurniawan, Raditya Raden Aswin Rahadi Rahadi, Raden Aswin Rizki Andenaz, Wahyu Sianturi, Ishak Sukmahati, Kamilla