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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Profesi Pendidikan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Journal Competency of Business Journal of Comprehensive Science Jurnal Multidisiplin West Science Journal of Educational Management Research Jurnal Lentera Edukasi Jurnal Ragam Pengabdian
Hasanah, Ulfatul
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Journal Competency of Business

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Pengaruh Brand Image, Kualitas Produk dan Endorsement Selebriti Instagram terhadap Minat Beli Konsumen pada Produk Skin Care MS GLOW Hasanah, Ulfatul; Giyartiningrum, Eko
Journal Competency of Business Vol. 5 No. 2 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.128 KB) | DOI: 10.47200/jcob.v5i02.1100

Abstract

This study aims to determine the effect of brand image, product quality, celebrity endorsements on Instagram on consumer buying interest in MS GLOW skin care products. Using the survey method, the sample in this study amounted to 100 respondents who were consumers of MS GLOW skin care products. The data analysis technique used multiple linear regression analysis with the SPSS program. Based on the results of multiple linear regression, brand image has a significant effect on consumer buying interest, product quality has a significant effect on consumer buying interest, and celebrity endorsements on Instagram have no significant effect on consumer buying interest.
Co-Authors Anik Sri Purwanti Desy Bariyyatul Qibtiyah H.B.A Jayawardana Hermant, Sampe Kamil, Calvin Harmon Lailiyah, Nurul Luhur Wicaksono Maulidiyah, Nur Laila Zahrotul Nonny Rulisty Putri Sutikno PURWANTI PURWANTI Puspitasari, Yesi Ratna Dewi Reny Retnaningsih Rifqatul Husna Rr. Eko Giyartiningrum Tukijan, Tukijan Unsiyyah , Ummi Farhatil Wahyuningtyas, Intan Waningyun, Prissilia Prahesta Waris Waris, Waris Wibowo, Wine Firza Widiyanto, Luki Zayyadi, Zayyadi