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All Journal Jurnal Reka Lingkungan QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Mantik MAGMA : JURNAL MAGISTER MANAJEMEN Journal of Social Studies, Arts and Humanities (JSSAH) IIJSE
Herdiyana, Herdiyana
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Improving Employee Engagement Through Organizational Culture and Servant Leadership with Commitment Towards the Organization as an Intervening Variable on Employees of a Private Hospital in Bogor Regency Verawati, Eka; Sunaryo, Widodo; Herdiyana, Herdiyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5772

Abstract

This study aims to improve employee engagement at a private hospital in Bogor Regency through organizational culture and servant leadership with commitment to the organization as an intervening variable. The study population was 141 permanent employees at the staff level and the number of samples used was 105 employees. Data collection to measure employee engagement variables, organizational culture, servant leadership and commitment to the organization was in the form of a questionnaire. Data analysis techniques used descriptive statistics and path analysis. The results of the study showed: (a) There is a positive direct effect of organizational culture on commitment to the organization (b) There is a positive direct effect of servant leadership on commitment to the organization. (c) There is a positive direct effect of organizational culture on employee engagement. (d) There is a positive direct effect of servant leadership on employee engagement. (e) There is a positive direct effect of commitment to the organization on employee engagement (f) There is a positive indirect effect of organizational culture on employee engagement through commitment to the organization. (g) There is a positive indirect effect of servant leadership on employee engagement through commitment to the organization.
Packaging Innovation and Selling Performance in Microenterprises: Role of Digital Marketing Training Pranowo, Agus Setyo; Herdiyana, Herdiyana; Muharram, Hari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5285

Abstract

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources, impacting their selling performance. This study explores the role of digital marketing training in boosting the selling performance of micro-enterprises through packaging innovation. This study is quantitative research, and we surveyed 383 micro-enterprises fostered by PT Permodalan Nasional Madani (PNM) in Sukabumi Regency, West Java Province. The collected data was analyzed using Partial Least Square (PLS) to see the relationship between variables. Research findings confirm the positive influence of digital marketing training on packaging innovation and selling performance, and the positive influence of packaging innovation on selling performance. Here, packaging innovation can mediate the influence of digital marketing training on selling performance. This research provides novel insights into the critical role of packaging innovation in mediating the effects of digital marketing training, highlighting the need for ongoing support and tailored training programs to boost microenterprise competitiveness and market reach. The training programs, particularly in digital marketing, can enhance the ability of packaging innovation and empower the selling performance of the micro-enterprises. The micro-enterprises need more digital training as a part of government mentoring programs, in this case by PNM.
Co-Authors Adawiyah, Haura Agus Setyo Pranowo Amelia Rahmi Anggraini, Vira Eka Verawati, Eka Fredi Andria Gandhy, Abel Hardiyanto, Arief Tri Hari Gursida Idham Maulana Oktora Indrayono, Yohanes Islamiati, Dian Karina Apriyani Muhammad Iqbal Muharam, Hari Muharram, Hari Salmah Salmah Saputri, Kiki Intan Sunaryo, Widodo