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Pitoyo, Achmad Zani
Poltekkes Kemenkes Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Digital Transformation as a Catalyst for the Success of Health-Related SMEs Going International in Indonesia: A SEM-PLS Analysis Model Achmad Zani Pitoyo; Sudarmiatin Sudarmiatin; Heri Pratikto
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.698

Abstract

Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owners or key managers of SMEs in East Java, selected via purposive sampling. Data were analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results indicate that digital transformation has a positive influence on business innovation and the success of going international. Business innovation also has a positive effect on internationalisation success and mediates the relationship between digital transformation and external market success. These findings confirm that digitalisation should not merely be understood as an operational tool, but as a strategic capability that must be integrated with product, process, marketing, and business model innovation. The research implications emphasise the importance of strengthening digital capabilities and business innovation to enhance the global competitiveness of Indonesian health-related SMEs.
Co-Authors Ahmad Rifai Anggi Gilang Yudiansyah Avid Wijaya Bramantya Surya Pratama Djuwadi, Ganif Endang Sri Dewi Hastuti Suryandari Endang Sri Dewi Hastuti Suryandari Fina Mafaza Salisa Gunawan . Hartaty Sarma Sangkot Heri Pratikto Khairuddin Khairuddin Mauludiyah, Indah Miftakhul Mahfirah Ermadona Mochammad Yusril Rizkyawan Navis Yuliansyah Puguh Yudho Rahmadyo Yudhi Prabowo Rizki Fadila Rosita Arviana Masruroh Salisa, Fina Mafaza Sudarmiatin Tuti Hariyanto Wardani, Ana Kusuma Yudho Trisnanto, Puguh Yuliansyah, Navis