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All Journal Jurnal Pariwisata Indonesia International Journal of Science and Environment Journal of Artificial Intelligence and Digital Business JUPARITA: Jurnal Pariwisata Tawangmangu Jurnal Ilmiah Pariwisata
Prambudi, Yogi
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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PARADOKS DAYA TARIK VISUAL DAN TANTANGAN AKSES: STUDI PERJALANAN WISATAWAN KE DANAU CINTA BALOCCI Putri Utami, Meidy; Prambudi, Yogi
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

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Abstract

Penelitian ini bertujuan untuk mengkaji kesenjangan antara ekspektasi visual yang dibentuk melalui media sosial dan realitas fisik yang dialami oleh wisatawan di destinasi Danau Cinta Balocci, Sulawesi Selatan. Berangkat dari fenomena meningkatnya kunjungan wisatawan yang dipicu oleh konten estetik di platform seperti TikTok dan Instagram, namun tidak diiringi kesiapan infrastruktur dan informasi yang memadai di lapangan, yang dapat berujung pada ketidakpuasan dan risiko keselamatan. Metode yang digunakan adalah pendekatan kualitatif dengan teknik deskriptif. Data dikumpulkan melalui wawancara mendalam terhadap wisatawan dan pelaku lokal, serta analisis konten media sosial yang berhubungan dengan destinasi tersebut. Analisis data dilakukan melalui proses kategorisasi naratif berdasarkan tahapan perjalanan wisatawan: pra-kunjungan, saat kunjungan, dan pasca-kunjungan, serta analisis visual konten digital. Hasil penelitian menunjukkan bahwa ekspektasi tinggi yang dibentuk oleh konten media sosial sering kali tidak sesuai dengan kenyataan di lapangan, terutama dalam hal aksesibilitas dan kenyamanan fasilitas. Hal ini berdampak pada kepuasan pengalaman wisatawan dan persepsi terhadap destinasi. Kesimpulan dari penelitian ini menegaskan pentingnya penyelarasan antara daya tarik visual digital dan narasi yang realistis serta pengelolaan aksesibilitas fisik. Saran untuk penelitian selanjutnya adalah mengintegrasikan pendekatan visitor journey dengan strategi komunikasi destinasi yang lebih transparan dan berorientasi pada keberlanjutan.
Pemberdayaan Home Industri melalui Pengelolaan Arus Kas dan Pelatihan Promosi Digital pada Masyarakat Kelurahan Sekip Pekanbaru Ibrahim, Mariyati; Sulistyani, Andri; Augustin, Jeneva; Muhammad, Fahmi; Prambudi, Yogi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3394

Abstract

The community empowerment program through capacity building for home-industry entrepreneurs is an important step in supporting local economic growth, especially amid increasingly competitive business conditions. This community service activity was carried out in Sekip Subdistrict, Pekanbaru, with a primary focus on cash-flow management and digital promotion training for home-based business owners. The problems identified in the field included limited understanding among entrepreneurs regarding making it difficult for them and plan long-term budgets. In addition, low digital literacy resulted in many home-industry products being unable to reach wider markets. Through this program, participants received training on simple cash-flow management using daily recording methods, preparation of monthly financial reports, and strategies for separating business and personal finances. Practical mentoring was conducted to ensure that participants could apply these techniques independently. In the aspect of digital promotion, participants were trained to utilize various platforms such as Facebook, Instagram, WhatsApp Business, and online marketplaces. The training materials included creating engaging content, basic product photography techniques using simple devices, and strategies for maintaining consistency in digital marketing.Evaluation results showed a significant improvement in participants’ understanding of financial management and digital-based promotion techniques. In addition, several participants succeeded in increasing sales after applying the digital promotion techniques taught. Overall, the program contributed positively to strengthening the business capacity of the community in Sekip Subdistrict and opened opportunities for sustainable income growth. For program sustainability, continued mentoring and collaboration with local government are needed so that the impact can be further optimized.
Pacu Sampan as a Cultural Tourism Attraction: A Study on Tourism Development Potential at The Taman Bunga Impian Okura Pekanbaru Ibrahim, Mariaty; Martina, Elti; Etika, Etika; Asyifa, Nurul; Prambudi, Yogi; Zacky Faluti, M.
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.305

Abstract

The research was conducted at one of Pekanbaru’s tourist attractions, Taman Bunga Impian Okura, which served as the study location and research object for tourism development. Tourism development plays a crucial role today in preventing visitor fatigue caused by repetitive offerings. Therefore, destination managers must actively explore development opportunities to encourage repeat visits and create renewed tourist experiences. Pacu Jalur, a water-based traditional rowing festival held in Kuansing Regency, is one example of a cultural tourism attraction featured on the international tourism calendar. Inspired by Pacu Jalur’s success in utilizing cultural uniqueness, Taman Bunga Impian Okura also promotes pacu sampan culture as a potential tourism attraction. In addition to functioning as a recreational paddle sport, this activity supports natural and man-made educational tourism as well as sports tourism. Taman Bunga Impian Okura features a diverse collection of ornamental flowers, numerous handmade creative products, and performances showcasing local arts, culture, and culinary traditions. Its development has contributed to economic revitalization and generated new employment opportunities for the surrounding community. Continuous innovation and diversification of attractions have helped position Taman Bunga Impian Okura as a floral tourism destination in Pekanbaru. Strategically located along the banks of the Siak River, the site offers environmental, cultural, and recreational potential capable of enhancing the visitor experience. Research findings suggest that Taman Bunga Impian Okura, with its riverfront location, is being developed as a sports-based tourism destination to strengthen visitor engagement and increase tourist interest.
Pisang Epe Sebagai Representasi Identitas Kuliner Lokal: Kajian Gastronomi terhadap Daya Tarik Wisata Kota Makassar Utami, Meidy Putri; Prambudi, Yogi; Nasrullah; Hardianti
Jurnal Pariwisata Indonesia Vol 21 No 2 (2025): JURNAL PARIWISATA INDONESIA
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

This study examines Pisang Epe, a traditional grilled banana snack from Makassar, as a representation of local culinary identity and as a key attraction within the city’s emerging gastronomic tourism. Using a qualitative case study design, data were collected through participant observation at Pantai Losari, in-depth interviews with vendors and tourists, and analysis of promotional materials and social media content. The analysis explores how historical–geographical, gastronomic, and socio-cultural dimensions are articulated through this food. Findings show that Pisang Epe embodies coastal agrarian heritage while being strongly anchored to Pantai Losari, creating a distinctive sense of place for residents and visitors. Its simple but specific preparation techniques and sensory characteristics construct an authentic culinary identity that differentiates it from other banana-based products, even as contemporary toppings are introduced to meet changing tourist preferences. The study also reveals that consumption of Pisang Epe functions as a social ritual that mediates interaction between locals and tourists, enhances memorable tourism experiences, and supports the livelihoods of micro and small enterprises. Overall, Pisang Epe contributes to strengthening Makassar’s city branding as a gastronomic destination and demonstrates how everyday street food can be strategically leveraged in culturally grounded and sustainable culinary tourism development.
Strategi Pengelolaan Pariwisata Bintan di Era Kenormalan Baru Prambudi, Yogi; Mutiarin, Dyah
Jurnal Ilmiah Pariwisata Vol 27 No 1 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i1.1458

Abstract

Tourism has a significant contribution to the development of an area. Optimization of tourism management in this area needs to be implemented immediately so that useful values can be obtained while these factors can be well maintained. The purpose of this research is to knowing how the management strategy about tourism in new normal situation at Bintan Region. This research. This research using the SWOT analyses to evaluate the strength, weakness, opportunity, and threat. Using SWOT analyses can be a tools to formulating the policy, especially during the crisis situation. The technic method of this research is qualitative approach. Which the paper is using depth analysing with the main variable of the data, beside that this research is evaluate by the secondary data. The result of this paper is the term "new normalcy" refers to the process of rediscovering new standards and ideals through critical thinking processes triggered by crucial occurrences.several indicators are used when developing and formulating tourism strategies in Bintan. These indicators include management models, improving service and security standards, social influences, developing models of environmental activities in tourism areas, and conducting survey visits. at a Bintan tourism spot. Keywords: Pandemic Covid-19, New Normal Era, SWOT Analysis
Co-Authors Andri Sulistyani Asyifa, Nurul Augustin, Jeneva Dyah Mutiarin, Dyah Etika, Etika Hardianti Hardianti M Zacky Faluti Mariaty Ibrahim Mariyati Ibrahim Martina, Elti Muhammad, Fahmi Nasrullah Putri Utami, Meidy Utami, Meidy Putri