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All Journal Jurnal Ilmiah Mahasiswa FEB Economica: Jurnal Ekonomi Islam Jurnal Abdi Insani Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Finance, Economics, and Business ANOA: Jurnal Pengabdian Masyarakat Fakultas Teknik Journal of Development Economic and Social Studies (JDESS) Contemporary Studies in Economic, Finance and Banking (CSEFB) Islamic Economics and finance in Focus (IEFF)
Paksi, Girindra Mega
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Determinants of Halal Cosmetics Purchase Intention: Behavioral Economics Perspective Qonita; Paksi, Girindra Mega
Islamic Economics and finance in Focus Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2026.05.2.03

Abstract

This study is motivated by the rapid growth of the halal cosmetics industry and the increasing complexity of consumer decision-making, which is not solely driven by economic factors. It aims to examine the influence of income, age, credibility cues, social proof, and halal certification salience on halal cosmetics purchase intention, with perceived risk as a mediating variable. A quantitative approach was employed using a survey of 155 female halal cosmetics users in Malang City, selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that income and age do not have a significant effect on perceived risk or purchase intention. In contrast, credibility cues, social proof, and halal certification salience significantly reduce perceived risk and enhance purchase intention. These findings highlight the critical role of trust-related factors in shaping consumer behavior and provide implications for businesses to strengthen marketing strategies based on credibility, social proof, and clear halal certification.
Co-Authors Arif, Mohammad Erfan Athoillah, Moh. Aulia, Dynda Fadhlillah Citra Rahayu Indraswari, Citra Rahayu Ferry Prasetyia Finuliyah, Firdaus Habibi, Muhammad Rasyid Kadji, Dzuliyati Khoiriyah, Nur Faizah Masruroh, Isna Aisyah Mulya, Ziddan Baasith Putri, Naswa Berliana Putri, Yuniar Mualidyana Qonita Rachmad Kresna Sakti Rafi, Izzan Ayman Ristiana, Eka Prastya Tutut Herawan, Tutut Zidane Muhammad