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Novitasari, Evi

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Author-ID : 1461617

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PERAN PERILAKU KONSUMEN SEBAGAI MEDIASI PADA HUBUNGAN KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Tampubolon, Herikson; Novitasari, Evi
JURNAL ILMIAH EDUNOMIKA Vol 9, No 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16336

The purpose research is to determine how the quality of service and product quality affect purchasing decisions with consumer behavior as an intervening variable. The research method used is a quantitative method based on the approach of analyzing numerical data/numbers. Hypothesis testing in this study used SPSS. Data analysis techniques using classical assumption tests and path analysis. The sampling technique used in this study is simple random sampling with the Slovin formula. Sample of 60 respondents from a population of 150 people. The results of the Direct Influence study are The influence of service quality variables on purchasing decisions through consumer behavior is not significant . The study found that the indirect influence of service quality on consumer behavior is significant, consumer behavior on purchasing decisions is also significant. It is concluded that consumer behavior successfully mediates the influence of service quality on purchasing decisions. While the direct influence of product quality on purchasing decisions through consumer behavior is not significant. The indirect influence of product quality on consumer behavior is significant, consumer behavior on purchasing decisions is also significant. It can be concluded that consumer behavior successfully mediates the influence of product quality on purchasing decisions

PERAN PERILAKU KONSUMEN SEBAGAI MEDIASI PADA HUBUNGAN KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Tampubolon, Herikson; Novitasari, Evi
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16336

The purpose research is to determine how the quality of service and product quality affect purchasing decisions with consumer behavior as an intervening variable. The research method used is a quantitative method based on the approach of analyzing numerical data/numbers. Hypothesis testing in this study used SPSS. Data analysis techniques using classical assumption tests and path analysis. The sampling technique used in this study is simple random sampling with the Slovin formula. Sample of 60 respondents from a population of 150 people. The results of the Direct Influence study are The influence of service quality variables on purchasing decisions through consumer behavior is not significant . The study found that the indirect influence of service quality on consumer behavior is significant, consumer behavior on purchasing decisions is also significant. It is concluded that consumer behavior successfully mediates the influence of service quality on purchasing decisions. While the direct influence of product quality on purchasing decisions through consumer behavior is not significant. The indirect influence of product quality on consumer behavior is significant, consumer behavior on purchasing decisions is also significant. It can be concluded that consumer behavior successfully mediates the influence of product quality on purchasing decisions

ANALYSIS OF THE SALES VOLUME ON BUSINESS INCOME: STUDY AT THE ISLAMIC BOARDING SCHOOL Zamrozi, Imam; Sugiono, Sugiono; Rinnanik, Rinnanik; Novitasari, Evi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13991

This research aims to determine the effect of sales volume on business income at screen printing cutting sanpas (study at the Assya'roniyyah Islamic boarding school). This research method uses a quantitative approach. The population in this study was an unlimited number of students at the As-Sya'roniyyah Islamic boarding school. The sampling technique used Purposive Sampling Technique, with the criteria being that respondents had made purchases at the screen printing cutting department at least twice, were at least 15 years old, male or female. The data collection technique is through distributing questionnaires to respondents who meet the criteria. The data analysis method used is simple Linear Analysis with the SPSS (Statistics Product and Service Solution) program version 25. The research results prove that sales volume does not have a significant effect on business income. However, simultaneously sales volume has a positive and significant effect on business income. The conclusions from this research prove that the more and higher the sales volume, the higher the business income in this research. Keywords: Sales Volume, Business Income, Islamic Boarding School

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Journal : Jurnal Ilmiah Edunomika (JIE)