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Novitasari, Evi
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Impact of environmental knowledge toward green purchase intention: Attitude as mediator Rahayu, Sri; Vedy, Nabila Kharimah; Novitasari, Evi
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 2 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v6i2.255

Abstract

Environmental knowledge and attitudes are important factors in increasing the purchase intention of environmentally friendly products. This study aims to analyze the influence of environmental knowledge on green buying intention through environmental attitudes as mediators. This research uses a quantitative approach. The population of this study is consumers of Tupperware's eco-friendly products in Bandar Lampung. The research sample is women aged 25 to 40 who have bought Tupperware products. The sampling technique uses a purposeful sampling technique, with the criteria of female samples, minimum age of 25 and maximum of 40 years, and domicile in Bandar Lampung City. The data of this study is sourced from primary data generated from the distribution of questionnaires. The data obtained was analyzed using SmartPLS. The results of this study show that environmental knowledge affects environmental attitudes and green buying intentions. Environmental attitudes can be a mediator between environmental knowledge and green buying intentions. It shows that environmental knowledge directly and indirectly affects green buying intentions, namely through environmental attitudes. does not have a significant direct influence on consumers' environmentally friendly purchase intentions.
ANALYSIS OF THE SALES VOLUME ON BUSINESS INCOME: STUDY AT THE ISLAMIC BOARDING SCHOOL Zamrozi, Imam; Sugiono, Sugiono; Rinnanik, Rinnanik; Novitasari, Evi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13991

Abstract

This research aims to determine the effect of sales volume on business income at screen printing cutting sanpas (study at the Assya'roniyyah Islamic boarding school). This research method uses a quantitative approach. The population in this study was an unlimited number of students at the As-Sya'roniyyah Islamic boarding school. The sampling technique used Purposive Sampling Technique, with the criteria being that respondents had made purchases at the screen printing cutting department at least twice, were at least 15 years old, male or female. The data collection technique is through distributing questionnaires to respondents who meet the criteria. The data analysis method used is simple Linear Analysis with the SPSS (Statistics Product and Service Solution) program version 25. The research results prove that sales volume does not have a significant effect on business income. However, simultaneously sales volume has a positive and significant effect on business income. The conclusions from this research prove that the more and higher the sales volume, the higher the business income in this research. Keywords: Sales Volume, Business Income, Islamic Boarding School
EFEK NILAI EMOSIONAL DAN NILAI FUNGSIONAL DALAM MENDORONG PENINGKATAN LOYALITAS KONSUMEN Novitasari, Evi; Kharimah Vedy, Nabila
Journal of Management and Industrial Engineering (JMIE) Vol. 2 No. 1 (2023): MARET
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.014 KB)

Abstract

Studi mengenai nilai fungsional dan nilai emosional pada loyalitas konsumen adalah studi yang terus mendapatkan sorotan. Akan tetapi terdapat kontra terkait hubungan tersebut sehingga studi mengenai loyalitas konsumen dipertanyakan dengan penemuan dalam objek penelitian tentang penurunan penjualan. Tujuan penelitian ini adalah menjelaskan efek nilai emosional dan nilai fungsional yang diyakini dapat mendorong peningkatan loyalitas konsumen pada suatu produk, organisasi atau perushaan. Desain yang digunakan dalam penelitian ini adalah desain penelitian (eplonatory research, dan menggunakan teknik observasi, kuisioner/angket dan dokumentasi. Objek penelitian pada toko Aisyah Husna. Populasi seluruh konsumen Wardah Toko Aisya Husna Braja Harjosari, Provinsi Lampung, Indonesia . Pengambilan sampel pada penelitian ini metode pengambilan sampel 100 respondendenganmetode pengambilan sampling Non Probability Sampling. Hasil penelitian ini menunjukkan bahwa pengaruh terbesar adalah pada variabel nilai fungsional, sedangkan pengaruh terkecil adalah variabel nilai emosional terhadap niat pembelian. Secara keseluruhan efek dari kedua variabel tersebut sangat berpengaruh, akan tetapi tingat presentasenya sangat rendah yang dimana pada hal ini variabel loyalitas konsumen banyak dipengaruhi oleh variabel lainnya.
Co-Authors Asna Istya Marwantika, Asna Istya Eka Ridhawati Halimah, Siti Nur Helfy Susilawati Ikhsan, Akhmad Fauzi Kharimah Vedy, Nabila Khiswari, Zain Luhurningtyas, Fania Putri Pangaribuan, Christian Haposan Rinnanik, Rinnanik Siregar, Guna Yanti KS SRI RAHAYU Sugiono Sugiono Tampubolon, Herikson Vedy, Nabila Kharimah Wulandari Wulandari Zamrozi, Imam