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All Journal Jurnal Ilmiah Mahasiswa FEB JLBG (Jurnal Lingkungan dan Bencana Geologi) (Journal of Environment and Geological Hazards) Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan) Jurnal Caksana: Pendidikan Anak Usia Dini J-SEA (Journal Socio Economic Agricultural) IDARAH : Jurnal Pendidikan dan Kependidikan Bogor Hospitality Journal Dinamika Rekasatwa: Jurnal Ilmiah (e-Journal) Jurnal Wicara Desa JIM Sendratasik
Maulida, Putri
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : Bogor Hospitality Journal

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Penerapan Strategi SOAR untuk Mempertahankan Pangsa Pasar di Restoran Denny’s Senayan City Maulida, Putri; Parantika, Asep; Soemarni, Lyly
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.144

Abstract

This study aims to analyze the implementation of SOAR (Strengths, Opportunities, Aspirations, and Results) strategy in maintaining the market share of Denny's Senayan City Restaurant. The SOAR methodology was chosen because its approach is more proactive and based on internal strengths and external opportunities compared to other analysis methods such as SWOT which tend to focus on weaknesses and threats. This study uses SOAR analysis to identify Denny's main strengths of high-quality service and strategic location in a large shopping center. On the other hand, the lack of varied menu innovation is the biggest challenge that must be overcome to maintain customer interest. This study found that although Denny's has a strong foundation in terms of quality and location, Denny's needs to make improvements in terms of menu diversity and customer experience development. The practical implications of this study for Denny's restaurant owners are the importance of focusing on product innovation related to market trends and maintaining the right customer experience to stay competitive in a dynamic market.  
Co-Authors -, Zulkhairi Angger Prima Widhiasih Anggreini, Trisna Ariyanto, Sofyan Badzlin, Safira Camelia, Atika Nora Cloudia, Cindy Ade Effendi, Moh Dion Febrianti, Devi Illahi, Fahri Agustama Nur Istiqomah, May Lindawati Lindawati Nafis, Rafidatun Nopembereni, Eti Dewi Nungtias, Ayu Setya Oktaviani, Arida Parantika, Asep Ririn Handayani Saiful Mahdi Samsul Anwar Santosa, Syifa Ulinnuha Siregar, Latifah Rahayu Soemarni, Lyly Sri Susilowati Sukarso, AA. Sumartono Sumartono Supadmi, Tri Uyun, Ulfatul Wahyuni, Emelia Ayu Wasana, Arka Tri Labda Wicaksana, Muhammad Iqbal Zulkhairi Sofyan