Article Per Year (5 Year)
p-Index From 2021 - 2026
2.926
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis JURNAL ILMIAH MAKSITEK Multicience Jurnal Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Journal Business and Management Jurnal Medika: Medika Celebes Journal of Community Services
Simanjuntak, Agus Nakkok
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Optimalisasi Komunikasi dan Branding Untuk UMKM: Upaya Go Digital Melalui Pengabdian Masyarakat SUNDAY ADE SITORUS; Sitorus, Sunday Ade; Liana, Tri Melda Mei; Simanjuntak, Agus Nakkok
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/b5ftpz93

Abstract

Transformasi digital menjadi keniscayaan dalam pengembangan usaha mikro, kecil, dan menengah (UMKM), terutama dalam menghadapi era ekonomi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan komunikasi dan strategi branding pelaku UMKM di Desa Purwodadi, Kabupaten Deli Serdang agar siap go digital. Metode pelaksanaan mencakup pelatihan partisipatif, pendampingan teknis, dan evaluasi langsung yang melibatkan 30 pelaku UMKM lokal. Materi difokuskan pada pemanfaatan media sosial, desain logo, storytelling digital, serta penggunaan alat bantu digital branding seperti Canva dan WhatsApp Business. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep komunikasi digital dan implementasi strategi branding visual. Sebagian besar peserta mampu membuat konten digital mandiri dan membangun citra produk secara konsisten. Pembentukan komunitas UMKM digital juga menjadi dampak sosial positif dari kegiatan ini. Kegiatan ini mempertegas bahwa strategi komunikasi yang efektif dan branding yang adaptif merupakan fondasi penting dalam keberhasilan UMKM bertransformasi secara digital. Oleh karena itu, dukungan berkelanjutan melalui pelatihan dan infrastruktur digital sangat dibutuhkan untuk memastikan keberlanjutan transformasi ini..
Pengaruh Empowering Leadership dan Kompetensi Terhadap Kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan Mei Liana, Tri Melda; Simanjuntak, Agus Nakkok; Sitanggang, Simson Satria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9064

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empowering leadership dan kompetensi terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 40 responden dengan menggunakan kuisioner. Hasil penelitian ini adalah : 1) Empowering Leadership berpengaruh positif dan signifikan terhadap kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan. 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. 3) Empowering leadership dan kompetensi secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Dari hasil pengujian koefisien determinasi R2, Variabel Empowering Leadership dan Kompetensi dapat menjelaskan Kinerja Karyawan sebesar 74,2 % sedangkan sisa nya 25,8% dijelaskan oleh variabel lain yang tidak diteliti.
PENGAMBILAN KEPUTUSAN INVESTASI CRYPTOCURRENCY PADA INVESTOR MUDA Simanjuntak, Agus Nakkok; Aruan, Hicca Maria Gandi Putri; Sidabutar, Rimbun C. D.; Naulibasa, Maria Oktavia
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1899

Abstract

This study focuses on how bitcoin investment decisions can be influenced by financial literature and fear of missing out (FoMO). In this study, high school students in Medan and members of the Zoomers Generation (Gen Z) at HKBP Nommensen University completed a Likert-scale survey. Additionally, Partial Least Squares (PLS) analysis of the gathered data was performed using SmartPLS 4 software. The test findings show that both can greatly enhance investment choices in cryptocurrencies.
Antecedents of Customer Purchase Intention of Fashion Products Among Millennials and Z Generation Using Multi-Group Analysis Pasaribu, Romindo M; Simanjuntak, Juara; Simanjuntak, Agus Nakkok
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7038

Abstract

This study aims to examine the variable of customer engagement in mediating the relationship between omnichannel integration quality and the purchase intention of Millennial and Gen Z customers for fashion products. The study involved a sample size of 145 respondents, employing a nonprobability sampling method using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS. The findings indicate that the configuration of service channels and integrated interactions positively and significantly affect customer engagement and purchase intention for both generations. However, the multi-group analysis revealed that while the configuration of service channels, integrated interactions, and quality assurance positively influence customer engagement and purchase intention among Millennials, these effects are not statistically significant. For Generation Z, the configuration of service channels and integrated interactions significantly influence customer engagement and purchase intention. In contrast, quality assurance does not significantly impact customer engagement or purchase intent for either generation. Customer engagement serves as a mediator between the configuration of service channels and integrated interactions on purchase intent for Generation Z, but it does not act as a mediator for Millennials. Additionally, customer engagement cannot mediate the impact of quality assurance on purchase intent for either generation in Medan when shopping for fashion products through an omnichannel approach. Retailers are encouraged to enhance shopping engagement for Millennials and Generation Z by offering multiple shopping channels, including various accounts on each platform and e-commerce site.
Penguatan Daya Saing UMKM Desa Melalui Literasi Digital dan Strategi Pemasaran Berbasis Media Sosial: Studi PKM di Desa Karang Anyar Sitorus, Sunday Ade; Liana, Tri Melda Mei; Simanjuntak, Agus Nakkok
Celebes Journal of Community Services Vol. 5 No. 1 (2026): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v5i1.3526

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk meningkatkan kapasitas digital ibu-ibu PKK Desa Karang Anyar dalam memanfaatkan strategi digital marketing untuk promosi produk UMKM lokal. Program ini mencakup pelatihan literasi digital, penggunaan media sosial (WhatsApp Business, Facebook, Instagram, TikTok), pembuatan konten kreatif seperti foto produk, video pendek, dan penulisan caption, serta pendampingan langsung dalam pembuatan akun bisnis yang siap digunakan sebagai etalase digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman konsep digital marketing, kemampuan teknis peserta, serta kepercayaan diri dalam menerapkan strategi pemasaran online. Peserta berhasil membuat dan mengelola akun bisnis secara mandiri, meningkatkan kualitas konten, serta memperluas jangkauan promosi produk. Dengan demikian, PKM ini memberikan kontribusi nyata terhadap pemberdayaan ekonomi perempuan desa, penguatan UMKM lokal, dan percepatan transformasi digital di Desa Karang Anyar.
THE EFFECT OF SELF-CONTROL AND FINANCIAL LITERACY ON STUDENTS’ PERSONAL FINANCIAL MANAGEMENT SKILLS IN THE CITY OF MEDAN Agus Nakkok Simanjuntak; Gloria Valentina Simanjuntak
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 6 No. 02 (2026): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY-AUGUST 2026
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of self-control and financial skills on college students’ personal financial management abilities in Medan. This study employs a quantitative approach using a survey method. The study population consists of college students from various universities, with a sample of 100 respondents selected using stratified random sampling. Data collection was conducted via a questionnaire using a Likert scale and analyzed using multiple linear regression analysis with the assistance of SPSS software. Based on the regression test results, Self-Control has a positive effect on students’ personal financial management ability with a regression coefficient of 0.356, a calculated t-value of 4.341, and a significance level of 0.000 (< 0.05). A positive regression coefficient indicates that the higher the Self-Control, the higher the students’ personal financial management ability. Financial skills also have a positive effect on students’ personal financial management ability with a regression coefficient of 0.421, a t-value of 4.726, and a significance level of 0.000 (< 0.05), meaning that the higher the financial skills, the greater the students’ personal financial management ability. Simultaneously, Self-Control and financial skills have a significant effect on students’ personal financial management ability based on the F-test results with a significance level of 0.000 (< 0.05). The Adjusted R-Square value of 0.542 indicates that these two variables account for 54.2% of the variation in students’ personal financial management ability, while the remaining 45.8% is influenced by other variables outside the research model. Based on the research findings, it can be concluded that Self-Control and financial skills play a crucial role in enhancing students’ personal financial management ability.
Co-Authors ANITA TRESIA SAMOSIR Aruan, Hicca Maria Gandi Putri Desi N Hutahaean Erika Tambunan Girsang, Meyga Kristina Gloria Valentina Simanjuntak Hutagaol, Susanna Mei Sifra Hutahean, Sarah Lidyana J. M. Sianipar, Gloria Juara Simanjuntak Lasma Lenida Rosinta Sianipar Leonardo Davidsi Sipayung Nancy Nopeline Naulibasa, Maria Oktavia Orlando Steven Pasaribu, Romindo M Pasaribu, Romindo M. Sianipar, Gloria J.M Sibarani, Vanessa Clara Sidabutar, Rimbun C. D. Sihotang, Jusmer Sitanggang, Orlando Sitanggang, Simson Satria Sri Ida Royani Simanjuntak Sunday Ade Sitorus Tri Melda Mei Liana Turnip, Puja Miranda