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Simanjuntak, Agus Nakkok
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimalisasi Komunikasi dan Branding Untuk UMKM: Upaya Go Digital Melalui Pengabdian Masyarakat Sitorus, Sunday Ade; Liana, Tri Melda Mei; Simanjuntak, Agus Nakkok
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/b5ftpz93

Abstract

Transformasi digital menjadi keniscayaan dalam pengembangan usaha mikro, kecil, dan menengah (UMKM), terutama dalam menghadapi era ekonomi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan komunikasi dan strategi branding pelaku UMKM di Desa Purwodadi, Kabupaten Deli Serdang agar siap go digital. Metode pelaksanaan mencakup pelatihan partisipatif, pendampingan teknis, dan evaluasi langsung yang melibatkan 30 pelaku UMKM lokal. Materi difokuskan pada pemanfaatan media sosial, desain logo, storytelling digital, serta penggunaan alat bantu digital branding seperti Canva dan WhatsApp Business. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep komunikasi digital dan implementasi strategi branding visual. Sebagian besar peserta mampu membuat konten digital mandiri dan membangun citra produk secara konsisten. Pembentukan komunitas UMKM digital juga menjadi dampak sosial positif dari kegiatan ini. Kegiatan ini mempertegas bahwa strategi komunikasi yang efektif dan branding yang adaptif merupakan fondasi penting dalam keberhasilan UMKM bertransformasi secara digital. Oleh karena itu, dukungan berkelanjutan melalui pelatihan dan infrastruktur digital sangat dibutuhkan untuk memastikan keberlanjutan transformasi ini..
Pengaruh Empowering Leadership dan Kompetensi Terhadap Kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan Mei Liana, Tri Melda; Simanjuntak, Agus Nakkok; Sitanggang, Simson Satria
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9064

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empowering leadership dan kompetensi terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 40 responden dengan menggunakan kuisioner. Hasil penelitian ini adalah : 1) Empowering Leadership berpengaruh positif dan signifikan terhadap kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan. 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. 3) Empowering leadership dan kompetensi secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Dari hasil pengujian koefisien determinasi R2, Variabel Empowering Leadership dan Kompetensi dapat menjelaskan Kinerja Karyawan sebesar 74,2 % sedangkan sisa nya 25,8% dijelaskan oleh variabel lain yang tidak diteliti.
PENGAMBILAN KEPUTUSAN INVESTASI CRYPTOCURRENCY PADA INVESTOR MUDA Simanjuntak, Agus Nakkok; Aruan, Hicca Maria Gandi Putri; Sidabutar, Rimbun C. D.; Naulibasa, Maria Oktavia
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1899

Abstract

This study focuses on how bitcoin investment decisions can be influenced by financial literature and fear of missing out (FoMO). In this study, high school students in Medan and members of the Zoomers Generation (Gen Z) at HKBP Nommensen University completed a Likert-scale survey. Additionally, Partial Least Squares (PLS) analysis of the gathered data was performed using SmartPLS 4 software. The test findings show that both can greatly enhance investment choices in cryptocurrencies.
Antecedents of Customer Purchase Intention of Fashion Products Among Millennials and Z Generation Using Multi-Group Analysis Pasaribu, Romindo M; Simanjuntak, Juara; Simanjuntak, Agus Nakkok
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7038

Abstract

This study aims to examine the variable of customer engagement in mediating the relationship between omnichannel integration quality and the purchase intention of Millennial and Gen Z customers for fashion products. The study involved a sample size of 145 respondents, employing a nonprobability sampling method using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS. The findings indicate that the configuration of service channels and integrated interactions positively and significantly affect customer engagement and purchase intention for both generations. However, the multi-group analysis revealed that while the configuration of service channels, integrated interactions, and quality assurance positively influence customer engagement and purchase intention among Millennials, these effects are not statistically significant. For Generation Z, the configuration of service channels and integrated interactions significantly influence customer engagement and purchase intention. In contrast, quality assurance does not significantly impact customer engagement or purchase intent for either generation. Customer engagement serves as a mediator between the configuration of service channels and integrated interactions on purchase intent for Generation Z, but it does not act as a mediator for Millennials. Additionally, customer engagement cannot mediate the impact of quality assurance on purchase intent for either generation in Medan when shopping for fashion products through an omnichannel approach. Retailers are encouraged to enhance shopping engagement for Millennials and Generation Z by offering multiple shopping channels, including various accounts on each platform and e-commerce site.
Co-Authors ANITA TRESIA SAMOSIR Aruan, Hicca Maria Gandi Putri Desi N Hutahaean Erika Tambunan Girsang, Meyga Kristina Hutagaol, Susanna Mei Sifra Hutahean, Sarah Lidyana J. M. Sianipar, Gloria Juara Simanjuntak Lasma Lenida Rosinta Sianipar Leonardo Davidsi Sipayung Nancy Nopeline Naulibasa, Maria Oktavia Orlando Steven Pasaribu, Romindo M Pasaribu, Romindo M. Sianipar, Gloria J.M Sibarani, Vanessa Clara Sidabutar, Rimbun C. D. Sihotang, Jusmer Sitanggang, Orlando Sitanggang, Simson Satria Sitorus, Sunday Ade Sri Ida Royani Simanjuntak Turnip, Puja Miranda