Article Per Year (5 Year)
p-Index From 2021 - 2026
1.503
P-Index
This Author published in this journals
All Journal Jurnal AbdiMas Nusa Mandiri Journal La Sociale Journal of Maritime Empowerment Bahtera Inovasi NuCSJo : Nusantara Community Service Journal
Iranita, Iranita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Mathematics Physics Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Bahtera Inovasi

 1 
Pengaruh Customer Relationship Marketing dan Customer Value terhadap Loyalitas Pelanggan Barista Coffe Shop & Roastery Tanjungpinang Iranita, Iranita
Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i1.4760

Abstract

The results of this study aim to determine the effect of relationship marketing and customer value on customer loyalty Barista Coffee Shop & Roastery Tanjungpinang. The population used in this study are all consumers who have visited or consumed more than 2 times the products at Tanjung Pinang Barista Coffee Shop & Roastery. Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that 96 respondents were selected who met the criteria and were involved in this study by filling out a questionnaire that had been distributed. Data analysis using multiple linear regression, including t test, F test and coefficient of determination. The results showed that relationship marketing and customer value to customer loyalty Barista Coffee Shop & Roastery Tanjungpinang. The results of this study indicate that the Relationship Marketing variable has a positive and significant effect on customer loyalty, the Customer Value variable has a positive and significant effect on customer loyalty. Based on the results of simultaneous testing of relationship marketing variables, customer value has a positive and significant effect on customer loyalty. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang a citybranding of culinary service providers.
Pengaruh Word of Mouth, Brand, Awareness dan Strategi Marketing Mix terhadap Keputusan Pembelian Produk Air Minum dalam Kemasan di Tanjungpinang Bintan Istikhomah, Istikhomah; Iranita, Iranita; Paramita, Bunga
Bahtera Inovasi Vol 7 No 1 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i1.6429

Abstract

This study aims to prove the influence of word of mouth, brand awareness and marketing mix strategies on purchasing decisions. The population in this study is all the people of Tanjungpinang City and Bintan Regency, totaling 395,928 people in 2022. Sampling uses a probability sampling technique. The sample in this study were the people of Tanjungpinang-Bintan who had consumed bottled drinking water (AMDK) found in the Tanjungpinang-Bintan area when the questionnaire was distributed. This type of research is quantitative research. Primary research data comes from questionnaires. The data collected and tested using Smart PLS 3 Software. The results of the study found that brand awareness has an effect and is not significant on purchasing decisions and the marketing mix strategy has no effect and is not significant on purchasing decisions. Based on the results of the hypothesis test, the influential and significant value is found in the word of mouth variable (X1) on purchasing decisions (Y), obtained a t-statistic value of 3.834 > t-table 1.66 and a p-value of 0.000 < a significance value of 0.05. Based on the results of the determination coefficient test or goodness of fit (R²) a value of 0.369 (36.9%) was obtained, indicating that this research model was moderate because it was able to explain 39.6% of the entire study. While the remaining 60.4% is explained by other variables not examined in this study.
Desain Produk, Citra Merek, Promosi Dan Kualitas Produk Terhadap Loyalitas Pelanggan Amdk Merek Sanford Fitriana, Rahmah; Iranita, Iranita; Jalal, Abdul
Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i2.6617

Abstract

This study aims to explain Product Design, Brand Image, Promotion and Product Quality on Customer Loyalty of Sanford brand bottled water. The population in this study were 227,663 people in Tanjungpinang City. Sampling using techniques based on chance (incedental sampling). The sample in this study were people who happened to use Sanford brand bottled drinking water (AMDK) products, so that a research sample of 100 people was obtained. This type of research is quantitative research. Primary research data comes from questionnaires. The data collected and tested using Smart PLS 3.0 software. The results of the study found that product design has no effect on customer loyalty, brand image has no effect on customer loyalty, promotion has an effect and is significant on customer loyalty, product quality has an effect on customer loyalty. Based on the results of hypothesis testing, the influential and significant value is found in the promotion variable (X3) on customer loyalty (Y), obtained a t-statistic value of 8.108> t-table 1.66 and a p-value of 0.000 < a significance value of 0.05. Based on the results of the coefficient determination or goodness of fit (R2) test, a value of 0.688 (68.8%) is obtained. Indicates that this research model is strong because it is able to explain 68.8% of the overall research. While the remaining 31.2% is explained by other variables not examined in this study. 
Analisis Disiplin Kerja Dalam Upaya Meningkatkan Kinerja Karyawan Di Pt Pegadaian Tanjung Uban Dwi Putri, Retno; Iranita, Iranita; Jalal, Abdul
Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i2.6618

Abstract

This study aims to: 1) To find out what causes employees to be less disciplined in working at PT Pegadaian Tanjung Uban, 2) To find out how efforts are made to improve employee performance at PT Pegadaian Tanjung Uban, 3) To find out what efforts are made in improving discipline in working at PT Pegadaian Tanjung Uban. The qualitative descriptive method was applied in this investigation. Data is collected in the field via observation, interview, and direct observation methods, therefore the data used are primary data and secondary data. This research looked at, NVIVO 12 Pro software was assisted in analyzing data. According to the findings of this study, the causes of workers are less disciplined due to lack of leadership firmness, lack of supervision, habits, quiet customer and absence of work. Meanwhile, efforts are made to improve employee performance that has a correlation value of 0.806178, namely at the work appraisal and work evaluation nodes. Furthermore, efforts to improve discipline in work that have a correlation value above 0.5, namely in nodes punishment and job training with a value of 0.921866. It is hoped that PT Pegadaian can continue to improve employee performance and employee discipline at work.
Co-Authors -, Iranita Agriend S. Putra Bayti, Nur Bunga Paramita Catri Jintar Dermawan, Dodi Deryane, Imalinda Dwi Putri, Retno Edinur Ilham Febrianti, Tiara Istikhomah Istikhomah, Istikhomah JALAL, ABDUL KIKI WULANDARI Lastri Anggi Fani Rahmah Fitriana Sufnirayanti Sufnirayanti Tiyasiningsih, Ezky