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Penumbuhan dan Pengembangan Wirausaha Baru pada Era Digital Bagi Generasi Muda di Kelurahan Agrowisata Kecamatan Rumbai Kota Pekanbaru Provinsi Riau Machasin Machasin; Taufiqurrahman Taufiqurrahman; Dewita Suryati Ningsih; Ezky Tiyasiningsih; Mida Aprilina Tarigan; Arika Fitriani
Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v3i1.1642

Abstract

The role of universities in motivating their undergraduate graduates to become a young entrepreneur is very important in growing the number of new entrepreneurs. With the increase in youth entrepreneurship will reduce the increase in the number of unemployed even increase the number of jobs. Pekanbaru City is an area with abundant natural resource potential. For this reason the phenomenon of unemployment among young people, apart from being caused by limited employment, is also due to the synchronization of graduates' qualifications with the needs of the labor market / business (link and match). However, this also explains the low level of entrepreneurship that can be generated from the world of education. To that end, efforts to develop entrepreneurship, especially at the age of youth through training and community service activities must continue to be encouraged. This effort needs to be done as an effort to create young and strong young entrepreneurs. Based on this, a community service program was designed with the title "Growth and Development of New Entrepreneurs in the Digital Era for Young Generation in Agrowisata Village, Rumbai District, Pekanbaru City, Riau Province
PEMANFAATAN DANA CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PNM DALAM MENINGKATKAN DAYA SAING UMKM DI KOTA PEKANBARU Jurnal Pepadu; Machasin Machasin; Taufiqurrahman Taufiqurrahman; Ezky Tiyasiningsih
Jurnal Pepadu Vol 3 No 2 (2022): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v3i2.2480

Abstract

Penelitian ini bertujuan Untuk memperoleh bukti-bukti empirik dan menemukan kejelasan tentang Pemanfaatan Dana CSR PT. PNM dalam meningkatkan daya saing UMKM di Kota Pekanbaru. Seberapa besar peningkatan daya saing UMKM sesudah mendapat program Corporate Social Responsibility (CSR), dan bagaimana menciptakan skema kemitraan pemberdayaan UMKM yang mampu mencitakan keunggulan dengan melibatkan seluruh stakeholder dalam meningkatkan daya saing UMMK. Metode yang digunakan dalam menganalisis data pada penelitian ini adalah metode deskriptif dengan menggunakan pendekatan kualitatif. Pedekatan kualitatif digunakan untuk mendapatkan pemahaman yang mendalam tentang berbagai fenomena, yang hendak diperoleh oleh peneliti dalam mengkaji program CSR dan dampak bagi UMKM penerima program. Selanjutnya dalam analisis data juga digunakan metode Bayes yaitu suatu metode pendekatan secara statistik untuk menghitung tradeoffs diantara keputusan yang berbeda-beda, dengan menggunakan probabilitas yang menyertai suatu pengambilan keputusan tersebut. Dari data hasil perhitungan Daya Saing dengan menggunakan metode bayes berdasarkan jenis usaha menunjukkan sebagian besar usaha statusnya masih berpotensi memiliki Daya Saing yaitu jenis usaha perkebunan sebesar 20%, usaha perdagangan sebesar 16,70%, ternak dan kedai harian sebesar 13%, jasa dan jenis usaha lainnya sebesar 10% dan rumah makan sebesar 6,70%. Serta jenis usaha lainnya sebesar 6,7%. Sedangkan status usaha yang Berda ya Saing terdapat pada jenis usaha rumah makan, kedai harian dan perkebunan.
Optimization of Industrial Development Based on Local Potential in Tanjungpinang Nurhasanah; Ezky Tiyasiningsih
Journal of Research in Business, Economics, and Education Vol. 5 No. 2 (2023): April 2023
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jrbee.v5i2.428

Abstract

Industrial development based on local resources is part of local economic development. This is not something new, but the concept of local economic development and its implementation techniques continue to evolve. In general, regional or local economic development is essentially an effort to strengthen local economic competitiveness for regional economic development and the accumulation of these activities will have a major impact on the development of national economic competitiveness and strengthening national economic competitiveness. Local Economic Development itself is essentially "A process when actors within a community, whether city, regional area or major cities, namely government, private sector and community, work collectively to create economic development conditions and better generation growth. The local-based industrial sector plays a role as a leading sector that can stimulate and lift the development of other sectors in the city of Tanjungpinang. With this study, it is certainly expected to change the GRDP data of Tanjungpinang City where so far the industrial sectors have not become the main sectors driving the Tanjungpinang City economy. Based on the GRDP data At Current Prices by business field in Tanjungpinang City in 2017, the industrial sector is in the fourth rank with a value of 1198.38 billion rupiah. The first rank is the Construction Sector with a value of 5670.95 billion rupiah. The second order is the trade sector with a value of 4661.93 billion rupiah. The third order is the government administration sector with a value of 1825.5 billion rupiah (BPS Tanjungpinang City, 2020).
PERENCANAAN STRATEGIK USAHA MIKRO DAN KECIL MENENGAH DI DESA TELUK BAKAU KABUPATEN BINTAN Syuzairi Syuzairi; Ezky Tiyasiningsih; Nurul Yusyawiru; Lastri Anggi Fani; Indra Firdiyansyah; Edinur Ilham; Agriend S. Putra
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 8: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this service is to provide knowledge and skills for MSMEs in Teluk Bakau Village, Bintan Regency in Small and Medium Enterprises Strategic Planning and to find out the response of MSMEs in Teluk Bakau Village, Bintan Regency with knowledge and skills regarding Small and Medium Enterprises Strategic Planning. The activities carried out by the Community service team are related to the strategic planning of Small and Medium Enterprises so that they can help MSMEs to plan strategically in running their business. The activities carried out can help with the problems of Teluk Bakau Village, Bintan Regency which is a village with the potential for the typical Tanjung Pinang food industry but has not been well organized and with the hope of having skills in strategic planning for its business
Brand Image And Country Of Origin Effects On Consumer Behavior Towards Choosing Power Tools At PT. Link Hardware And Led Ezky Tiyasiningsih; Indra Firdiyansyah; Nurul Yusyawiru; Lastri Anggi Fani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1819

Abstract

The main purpose of this research is to determine the effect of the Brand Image and Country of Origin either as partial or simultaneous toward the attitudes of the consumer at PT. Link Hardware and LED. This research is a quantitative research where the subject of it was taken from over thirty employees of PT Link Hardware and LED. The data collection is using the questionnaires which have been tested for its validity and reliability. The result of it indicates that there is a positive and significant effect between the Brand Image and the consumer’s attitude. But then, there is also a positive and significant effect between the Country of Origin and the consumer’s attitudes.
Development and Management of SME Industries in the City of Tanjungpinang Nurhasanah, Nurhasanah; Tiyasiningsih, Ezky
Priviet Social Sciences Journal Vol. 3 No. 11 (2023): November 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i11.255

Abstract

Small and Medium Enterprises (SMEs) serve as vehicles that unite, direct, and cultivate the creative, innovative, and entrepreneurial capabilities of the community, especially in Tanjungpinang City. However, the operation of SMEs is not without various challenges, including low productivity due to the quality of human resources, limited production tools, insufficient capital, and inadequate financial management. Small-business activities often face failure or bankruptcy due to the lack of ability to manage finances effectively. SMEs located in industrial areas need knowledge input to develop their businesses. In this regard, the role of the government is crucial in fostering and providing training for SMEs, especially in Tanjungpinang. Training activities in management and financial aspects are expected to assist businesses like "Yan Tenun" in improving the quality and quantity of production and financial management. The service program encompasses understanding business management to financial administration for business owners.
Work life balance and pro environmenal behavior on sustainability Nurhasanah, Nurhasanah; Tiyasiningsih, Ezky
Journal of Economics and Business Letters Vol. 4 No. 5 (2024): October 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i5.334

Abstract

This study investigates the impact of work-life balance (WLB) and pro-environmental behavior (PEB) on sustainability outcomes in Indonesia's manufacturing sector. As sustainability becomes increasingly important within industrial settings, understanding the role of human-centric factors like WLB and PEB can offer unique insights into achieving sustainable practices. Data were collected from 278 employees across the top four manufacturing companies in Indonesia. Using Structural Equation Modeling (SEM) via LISREL, the study demonstrates that both WLB and PEB significantly contribute to perceived sustainability outcomes. The results indicate that employees who experience a healthy work-life balance are more likely to engage in behaviors that support environmental initiatives, ultimately enhancing organizational sustainability. These findings suggest that promoting a supportive work environment and encouraging eco-friendly behaviors can facilitate sustainable business practices. The study’s implications highlight the importance of integrating employee well-being into sustainability strategies within manufacturing industries, providing actionable recommendations for managers and policymakers aiming to foster sustainable development.
PEMBERDAYAAN POTENSI IBU-IBU PESISIR DALAM MENINGKATKAN EKONOMI KELUARGA PADA SENTRA INDUSTRI KERUPUK SEI LEKOP KABUPATEN BINTAN Iranita, Iranita; Paramita, Bunga; Wulandari, Kiki; Tiyasiningsih, Ezky; Dermawan, Dodi; Bayti, Nur; Fani, Lastri Anggi; Sufnirayanti, Sufnirayanti; Deryane, Imalinda; -, Iranita
Jurnal Pemberdayaan Maritim Vol 6 No 2 (2024): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v6i2.6776

Abstract

Berdasarkan potensi sumber daya laut dan reputasi yang dimiliki Kabupaten Bintan sebagai pusat produksi kerupuk ikan yang terkenal, maka pengembangan bisnis kerupuk ikan di Kabupaten Bintan memiliki prospek yang menjanjikan. Selain itu, pengembangan bisnis kerupuk ikan di Kabupaten Bintan juga dapat memberikan dampak positif bagi perekonomian lokal, seperti peningkatan pendapatan dan peningkatan lapangan kerja di sektor perikanan dan kerajinan. Tujuan pengabdian ini untuk peningkatan kualitas produk, pemasaran produk, penyediaan laporan keuangan yang dapat menambah nilai jual dari produk yang dihasilkan, sehingga meningkatkan perekonomian keluarga pada sentra industri kerupuk Sei Lekop Kabupaten Bintan. Target kegiatan pengabdian masyarakat ini melalui sosialisasi dan pelatihan dalam membuat packaging yang baik sesuai aturan yang berlaku telah tercapai dapat ditunjukkan dengan partisipasi peserta (Ibu-ibu Sentra kerupuk Sei Lekop Kabupaten Bintan) agar bisa mahir menggunakan alat-alat pembuat kemasan. Untuk selanjutnya target penyusunan laporan finalisasi dan output dari kegiatan pengabdian kepada masyarakat dapat difinalisasi sesuai jadwal.