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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan dan Pemberdayaan Masyarakat INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Quantitative Economics and Management Studies Journal of Trends Economics and Accounting Research Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Technology and Computer (JOTECHCOM)
Suratno, Eddy
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics

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Adoption of Digital Technology and Sales Performance Improvement among Indonesian SMEs: A Mixed-Methods Analysis Naibaho, Ronald; Effiyaldi, Effiyaldi; Nurhadi, Nurhadi; Suratno, Eddy; Pasaribu, Johni Paul Karolus
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3890

Abstract

This research aims to analyze the impact of digital technology adoption and digital literacy on improving the sales performance of MSMEs in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was used with the path analysis method on 200 MSME actors from four different provinces. Data were collected through closed questionnaires and analyzed using SmartPLS. The results of the study show that both digital technology adoption and digital literacy have a positive and significant effect on customer satisfaction. Customer satisfaction was also proven to play a significant mediating role in improving sales performance. The R-square value of 0.607 indicates that the model has a sufficiently high explanatory power for the dependent variable. These findings confirm that the success of MSME digitalization does not only depend on the use of technological tools, but also on the understanding of business actors in managing customer service digitally. The government and stakeholders need to provide strategic interventions through digital literacy training, infrastructure provision, and inclusive sector-based policies. This research provides an empirical contribution to the digital entrepreneurship literature, as well as practical implications for the development of MSMEs in the era of digital economic transformation. Further research is recommended to add variables such as customer loyalty and operational efficiency to the model, and to apply a longitudinal approach to observe the long-term impact of digital technology adoption.
Designing a Website for SMK Satria Jambi Ardiansyah, Ardiansyah; Hendrawan, Hendrawan; Suratno, Eddy; Syuhada, Rahmad; Haris, Muhammad
Journal of Technology and Computer Vol. 1 No. 2 (2024): May 2024 - Journal of Technology and Computer
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

On the persentation of information which was presented by SMK SATRIA Jambi was still using the conventional method, This information was obtained from particular medias or straight to the scholl. With the result that infomation conveyed effective and efisition. Based on that case a web base information system program was designed. It is expected through this system, the ineffectiveness and the shortcoming in term of information system which exists can be minimized can be easly accessed by people who want to know the information which in SMK SATRIA Jambi as well as the new candidate of new students who will enroll at SMK SATRIA Jambi will make them easier by only filling the given form. The method used in the development of the system is the Waterfall method. While the system modeling tools used by the author is the Use Case Diagrams, Activity Diagrams and Class Diagrams. The programming language used in the design of the SMK Satria Jambi Website is using php and MySQL DBMS. With the programming language that can facilitate the development of the website at SMK Satria Jambi. Being able to facilitate the school in informing profile, achievements, and various other important activities of the school and overcome the old system.
Co-Authors Alberta Ingriana ARDIANSYAH ARDIANSYAH Dwi Kartika, Yulia Effiyaldi Effiyaldi, Effiyaldi Fahdillah, Yosi Hendrawan Hendrawan Herry Mulyono Irfan Hassandi Johni Paul Karolus Pasaribu Julikha , Putri Kadar, Melani Kartika, Yulia Dwi Leander, Alessandro Mira Gustiana Pangestu MUHAMMAD HARIS NAIBAHO, RONALD Nurhadi Prasasti, Laura R, Mardiana Surya Dhama, Tedyanto Syuhada, Rahmad Usmayanti, Vivi Yaldi, Effiyaldi Yossinomita