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All Journal Jurnal Manajemen Terapan dan Keuangan JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan dan Pemberdayaan Masyarakat INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Quantitative Economics and Management Studies Journal of Trends Economics and Accounting Research Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Technology and Computer (JOTECHCOM) Jurnal Pengabdian Masyarakat Unama
Suratno, Eddy
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Adoption of Digital Technology and Sales Performance Improvement among Indonesian SMEs: A Mixed-Methods Analysis Naibaho, Ronald; Effiyaldi, Effiyaldi; Nurhadi, Nurhadi; Suratno, Eddy; Pasaribu, Johni Paul Karolus
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3890

Abstract

This research aims to analyze the impact of digital technology adoption and digital literacy on improving the sales performance of MSMEs in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was used with the path analysis method on 200 MSME actors from four different provinces. Data were collected through closed questionnaires and analyzed using SmartPLS. The results of the study show that both digital technology adoption and digital literacy have a positive and significant effect on customer satisfaction. Customer satisfaction was also proven to play a significant mediating role in improving sales performance. The R-square value of 0.607 indicates that the model has a sufficiently high explanatory power for the dependent variable. These findings confirm that the success of MSME digitalization does not only depend on the use of technological tools, but also on the understanding of business actors in managing customer service digitally. The government and stakeholders need to provide strategic interventions through digital literacy training, infrastructure provision, and inclusive sector-based policies. This research provides an empirical contribution to the digital entrepreneurship literature, as well as practical implications for the development of MSMEs in the era of digital economic transformation. Further research is recommended to add variables such as customer loyalty and operational efficiency to the model, and to apply a longitudinal approach to observe the long-term impact of digital technology adoption.
Designing a Website for SMK Satria Jambi Ardiansyah, Ardiansyah; Hendrawan, Hendrawan; Suratno, Eddy; Syuhada, Rahmad; Haris, Muhammad
Journal of Technology and Computer Vol. 1 No. 2 (2024): May 2024 - Journal of Technology and Computer
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

On the persentation of information which was presented by SMK SATRIA Jambi was still using the conventional method, This information was obtained from particular medias or straight to the scholl. With the result that infomation conveyed effective and efisition. Based on that case a web base information system program was designed. It is expected through this system, the ineffectiveness and the shortcoming in term of information system which exists can be minimized can be easly accessed by people who want to know the information which in SMK SATRIA Jambi as well as the new candidate of new students who will enroll at SMK SATRIA Jambi will make them easier by only filling the given form. The method used in the development of the system is the Waterfall method. While the system modeling tools used by the author is the Use Case Diagrams, Activity Diagrams and Class Diagrams. The programming language used in the design of the SMK Satria Jambi Website is using php and MySQL DBMS. With the programming language that can facilitate the development of the website at SMK Satria Jambi. Being able to facilitate the school in informing profile, achievements, and various other important activities of the school and overcome the old system.
PELATIHAN MANAJEMEN PENYIMPANAN DIGITAL DAN KEAMANAN DATA DIGITAL DI SMAN 12 KOTA JAMBI Naibaho, Ronald; Effiyaldi; Suratno, Eddy; Pasaribu, Jhon Paul Carollus; Mardiana.R
Jurnal Pengabdian Masyarakat UNAMA Vol 4 No 2 (2025): JPMU Volume 4 Nomor 2 Oktober 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2025.4.2.2583

Abstract

Transformasi digital menuntut lembaga pendidikan untuk mengoptimalkan teknologi dalam pengelolaan administrasi dan data. SMA Negeri 12 Kota Jambi mengalami kendala dalam hal literasi digital, infrastruktur, dan pemahaman keamanan data, sehingga berisiko terhadap kehilangan dan kebocoran data. Kegiatan ini sendiri bertujuan untuk meningkatkan pemahaman dan keterampilan guru及staf dalam mengelola data digital menggunakan penyimpanan cloud serta meningkatkan kesadaran akan pentingnya keamanan data. Dalam pelaksanakan kegiatan PKM ini Metode pelaksanaan terdiri dari tiga sesi: (1) Pemaparan materi konsep manajemen dan keamanan data, (2) Berdasarkan terlibat. Data dikumpulkan melalui kuesioner pra dan pasca pelatihan, kerdasarkan hasil kuesioner pra-pelatihan menunjukkan 85,71% peserta belum pernah mendapat pelatihan serupa, 60% pernah kehilangan data penting, dan hanya 14,3% yang sangat memahami prinsip keamanan data. Hasil pasca-pelatihan menunjukkan peningkatan signifikan: 88% peserta memahami perbedaan penyimpanan cloud dan lokal, 95% mampu menggunakan platform cloud, dan 100% memahami pentingnya backup dan keamanan data. Pelatihan ini berhasil meningkatkan literasi digital, keterampilan teknis, dan kesadaran akan keamanan data bagi guru dan staf. Diperlukan pelatihan berkelanjutan dan pengembangan infrastruktur server terpusat di sekolah untuk sustainability hasil kegiatan.
INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT Fahdillah, Yosi; Sabrina, Hanan Laras; Suratno, Eddy; Pasae, Anjastanara; Ismayanti, Pupung
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 03 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i03.59175

Abstract

Abstract This study examines the influence of influencer marketing strategy and social media activities on purchase decisions among Micro, Small, and Medium Enterprises (MSMEs) in the digital era, with perceived value and customer engagement as mediating variables. A quantitative approach was applied, and data were collected from 150 respondents through a structured questionnaire targeting active social media users who have purchased MSME products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that influencer marketing strategy and social media activities have a positive and significant effect on perceived value, customer engagement, and purchase decisions. Furthermore, both perceived value and customer engagement significantly influence consumers’ purchase decisions. The findings also confirm that perceived value and customer engagement mediate the relationship between digital marketing strategies and purchasing behavior.This study highlights the importance of integrating influencer marketing and social media engagement to enhance consumer perceptions and involvement, which ultimately drive purchase decisions. The results provide both theoretical contributions to digital marketing literature and practical implications for MSMEs in developing effective and sustainable marketing strategies.  Keywords: Influencer Marketing Strategy, Social Media Activities, Purchase Decision, Perceived Value, Customer Engagement, MSMEs, Digital Era.
Co-Authors Alberta Ingriana Anjastanara Pasae Ardiansyah, Ardiansyah Dwi Kartika, Yulia Effiyaldi Effiyaldi, Effiyaldi Fahdillah, Yosi Hendrawan Hendrawan Herry Mulyono Irfan Hassandi Ismayanti, Pupung Johni Paul Karolus Pasaribu Julikha , Putri Kadar, Melani Kartika, Yulia Dwi Laras Sabrina, Hanan Leander, Alessandro Mardiana.R Mira Gustiana Pangestu MUHAMMAD HARIS NAIBAHO, RONALD Nurhadi Pasaribu, Jhon Paul Carollus Prasasti, Laura R, Mardiana Surya Dhama, Tedyanto Syuhada, Rahmad Usmayanti, Vivi Yaldi, Effiyaldi Yossinomita