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All Journal MUQTASID EQUILIBRIUM Dinar: Jurnal Ekonomi dan Keuangan Islam Isamic Communication Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Dinamis : Journal of Islamic Management and Bussiness Jurnal ULTIMA Accounting Shirkah: Journal of Economics and Business Ultima Management : Jurnal Ilmu Manajemen Harmoni International Journal of Islamic Business and Economics (IJIBEC) JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Manajemen Kesatuan Al-Mashrof: Islamic Banking and Finance Mabny : Journal of Sharia Management and Business Journal of Management and Digital Business East Java Economic Journal Journal of Indonesian Economy and Business Jeksyah Muslim Education Review Journal of Halal Industry Studies An-Nisbah: Jurnal Ekonomi Syariah
Puspita, Rosana Eri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Ultima Management : Jurnal Ilmu Manajemen

 1 
BRAND LOYALTY AND HALAL AWARENESS FOR HALAL BEVERAGE PRODUCT AMONG GEN Z Damayanti, Luthfia Rayhan; Puspita, Rosana Eri
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3314

Abstract

Abstract- Nowadays, many mineral waters have sprung up with various brands, including Le Minerale. However, some consumers do not know the importance of sorting and choosing mineral water products regarding brand image and halal awareness in increasing brand loyalty through trust in a brand. So, this study aims to determine the influence of brand image and halal awareness on Le Minerale product brand loyalty with brand trust as a mediation variable. The Grand Theory in this study is the Theory of Planned Behavior (TPB). This study used quantitative methods with data collection techniques carried out through the distribution of questionnaires with Likert scale measurements. The sample used was 90 Generation Z Muslim consumers (aged 13-28 years) who had consumed Le Minerale products. Sampling technique using KMO. This study uses multiple analysis tests supported by validity and reliability tests statistical tests, namely the T-test, F-test, R2 test, classical assumption test, and Sobel test. The study results showed that the variables of brand image, halal awareness, and brand trust positively and significantly affected brand loyalty. Then, brand image and halal awareness positively and significantly affected brand trust. Furthermore, the Sobel test brand trust test can mediate brand image and halal awareness of brand loyalty. Keywords: Brand Image; Brand Loyalty; Brand Trust; Halal Awareness; Mineral Water
THE INFLUENCE OF STORE ATMOSPHERE, ISLAMIC SERVICE QUALITY, AND TASTE ON CONSUMER LOYALTY OF MIE GACOAN WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE Mangku Luhur, Richard Adam; Puspita, Rosana Eri
ULTIMA Management Vol 17 No 1 (2025): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v17i1.3654

Abstract

Abstract - This study examines the influence of store atmosphere, Islamic service quality, and taste on customer loyalty at Mie Gacoan Salatiga, with consumer satisfaction as a mediating variable. The culinary industry is growing rapidly in Indonesia, and Mie Gacoan has become a popular brand. In Salatiga, Mie Gacoan holds a 4.6-star rating based on 3,022 reviews despite some negative feedback. The research uses a quantitative approach with purposive sampling, involving 100 respondents from Salatiga. The findings show that store atmosphere and Islamic service quality do not significantly influence consumer loyalty, while taste has a positive and significant impact. Store atmosphere also does not significantly affect consumer satisfaction, whereas Islamic service quality and taste positively and significantly influence satisfaction. Furthermore, consumer satisfaction significantly affects loyalty and mediates the relationship between Islamic service quality and loyalty. However, it does not mediate the influence of store atmosphere or taste on loyalty. The results suggest that Islamic service quality and taste are key to improving consumer satisfaction. Satisfied consumers are more likely to recommend the product, which enhances consumer loyalty and drives business growth. Keywords: Store Atmosphere; Islamic Service Quality; Taste; Customer Satisfaction; Customer Loyalty.
BRAND LOYALTY AND HALAL AWARENESS FOR HALAL BEVERAGE PRODUCT AMONG GEN Z Damayanti, Luthfia Rayhan; Puspita, Rosana Eri
ULTIMA Management Vol 15 No 2 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i2.3314

Abstract

Abstract- Nowadays, many mineral waters have sprung up with various brands, including Le Minerale. However, some consumers do not know the importance of sorting and choosing mineral water products regarding brand image and halal awareness in increasing brand loyalty through trust in a brand. So, this study aims to determine the influence of brand image and halal awareness on Le Minerale product brand loyalty with brand trust as a mediation variable. The Grand Theory in this study is the Theory of Planned Behavior (TPB). This study used quantitative methods with data collection techniques carried out through the distribution of questionnaires with Likert scale measurements. The sample used was 90 Generation Z Muslim consumers (aged 13-28 years) who had consumed Le Minerale products. Sampling technique using KMO. This study uses multiple analysis tests supported by validity and reliability tests statistical tests, namely the T-test, F-test, R2 test, classical assumption test, and Sobel test. The study results showed that the variables of brand image, halal awareness, and brand trust positively and significantly affected brand loyalty. Then, brand image and halal awareness positively and significantly affected brand trust. Furthermore, the Sobel test brand trust test can mediate brand image and halal awareness of brand loyalty. Keywords: Brand Image; Brand Loyalty; Brand Trust; Halal Awareness; Mineral Water
Co-Authors Abdul Hamid, Nor 'Adha Binti Abubakar Iskandar Afina, Khoirun Nisa Ariadi, Rizal Arna Asna Annisa Badi’ati, Alfi Qonita Choiriyah, Patin Damayanti, Luthfia Rayhan Jayanthi, Ria Kholidah, Farah Zulfa Lukmana, Istiqomah Nova Majid, Muhammad Bigar Al Mangku Luhur, Richard Adam Mochlasin, Mochlasin Muhammad Muslih Mustika, Nindya Pertiwi, Imanda Firmantyas Putri Radiamoda, Anwar Rahmawati, Defi Nur Saifudin Saifudin Satria, Oga Senja, Puput Yanita Silviani, Wahyu Dian Supriyadi, Lis Thaker, Mohamed Asmy Bin Mohd Thas Thaker, Mohammed Asmy bin Mohd Thas Trisnawati, Desi Yudhistira Ardana, Yudhistira