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All Journal JURNAL PENDIDIKAN TAMBUSAI CERIA (Cerdas Energik Responsif Inovatif Adaptif) Coopetition : Jurnal Ilmiah Manajemen Jurnal Pendidikan Islam Anak Usia Dini (Anaking) Journal of Bussines Management Basic SINTESA
Sumiati, Ai
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Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Journal of Bussines Management Basic

 1 
Analysis of Product Distribution Channels at PT Cipta Niaga Semesta Sumedang Safitri, Putri Aliza; Kurniasih, Nining; Sumiati, Ai
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to examine the implementation of distribution channels, the challenges encountered, and the solutions undertaken at PT Cipta Niaga Semesta Sumedang. Using a qualitative method, data were collected through interviews, observations, and documentation. The results show that the distribution process runs fairly well through two channels: Zero Level Channel and One Level Channel. Inventory, warehouse, and transportation management are considered effective. However, challenges such as limited road access and uneven distribution coverage still persist. The company is advised to expand its distribution network, improve inventory management, optimize warehouse usage, and increase the number of delivery fleets.
The Influence of Organizational Culture on Employee Performance at CV. Putra Lingga Jaya Sumedang Herdiana, Agung; Sumiati, Ai; Yuniardanni, Annisya; Setiawati, Tita; Az Zahra, Syifa Aliefya
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The essence of the problem in this research is the low performance of employees, in which there are still employees who feel less satisfied at work causing a lack of understanding and good implementation of organizational culture at CV. Putra Lingga Jaya Sumedang which is a company in the furniture industry. The purpose of this research is to find out how much influence organizational culture has on employee performance. The method used in this research is a quantitative research method with a total of 31 respondents. The sampling technique was carried out using saturated sampling. The results of the research show that the value for the organizational culture variable obtained a score of 1,297 in the good category, while the assessment for the employee performance variable obtained a score of 1,286 in the good category. The results of simple linear regression obtained Y = 10.029 + 0.752X and the t test results tcount > ttable amounting to 9.062 > 2.045 with a significance value of 0.000 < 0.05. The relationship between organizational culture and employee performance is 0.860 at a very strong level. organizational culture on employee performance obtained a value of 73.9 while the remaining 26.1% was influenced by other factors not discussed in this research. The conclusion is that organizational culture and employee performance at CV. Putra Lingga Jaya Sumedang has been running well and according to expectations, so that organizational culture has a significant influence on employee performance
Analysis of Consumer Behavior in Purchasing Decisions at Go Thai Tea Sumedang Sumiati, Ai; Aulia, Agni; Amelia, Amelia; Apriana, Dedeng; Rohimat, Deden; Noviyanti, Dewi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This research investigates various factors that influence consumer behavior when they choose to purchase Go Thai Tea products in Sumedang. Cultural, social, personal and psychological factors are the components studied. Primary data from in-depth interviews, direct observation, and secondary data from literature were used in the exploratory descriptive method in this research. The research results show that several main factors that influence buyers' decisions are local preferences for taste, the influence of social media, recommendations from friends and family, affordable prices, and positive perceptions about product quality and packaging. Customer loyalty increases due to taste innovation, comfortable store atmosphere and effective marketing tactics. It is hoped that this research will help businesses understand consumer behavior and create better marketing strategies in today's
Product Innovation Analysis at Nyai Cipelah Chips MSME Sumiati, Ai; Nurmayanti, Ade Rima; Anwar, Muhammad Kaisar; Putri, Liza Aulia; Komala, Rini Noerfiany
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Nyai Cipelah Chips is a local small business that demonstrates how basic ingenuity and innovation can fuel growth, even with minimum funding. Founded in 2023 and called after the owner's nickname, "Nyai," and her village name, "Cipelah," the firm started as a simple fried food kiosk with capital of just IDR 500,000. The company has developed into a manufacturer of a variety of chip items that are marketed online, at MSME centers, local markets, and gift stores. Observations and interviews with the owner show that product innovation has played a crucial part in this development. The business experiments with diverse raw materials, introduces new and modern flavors, and continuously expands its product rangeThese efforts, combined with a strong focus on consistent quality, help the chips stand out in the local market. A noteworthy advance is the variety of ingredients. By employing multiple tubers and alternative materials, the business offers additional alternatives to consumers while lowering the danger of raw material shortages. Popular flavors such as numerous hot levels, balado, and savory spice blends also improve the product’s appeal. With five workers and a daily output of roughly five balls of chips, production is tiny but tightly maintained. Every stage is regulated to guarantee steady taste and texture, which builds consumer loyalty. bigger audiences without expensive promotional costs. Challenges exist, including variable raw material supply and escalating pricing. The owner must regularly alter sourcing and price tactics while competing with other local chip producers. To be competitive, the firm focuses on flavor uniqueness and quality enhancement. Overall, product innovation has considerably enhanced the expansion of Keripik Nyai Cipelah. With its focus to quality, inventive flavors, and adaptable marketing, the business is well-positioned to continue growing as a strong local brand.
Co-Authors Amelia Amelia Andrisyah, Andrisyah Anwar, Muhammad Kaisar Apriana, Dedeng Aulia, Agni Az Zahra, Syifa Aliefya Dewi Noviyanti Herdiana, Agung Komala, Rini Noerfiany Ningsih, Santika Sari Nining Kurniasih, Nining Nurmayanti, Ade Rima Puspasari, Rd. Dewi Putri, Liza Aulia Ratna Gumilang, Risa Rohimat, Deden Safitri, Putri Aliza Septian, Tedy Setiawati, Tita Tresnadi, Aris Widari, Ida Yuniardanni, Annisya