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All Journal Kajian Linguistik dan Sastra Emitor: Jurnal Teknik Elektro International Journal of Supply Chain Management Dinasti International Journal of Management Science Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Manajemen Terapan (JIMT) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Jurnal Informatika Ekonomi Bisnis Journal of Lesson Study in Teacher Education Journal of Marketing and Business Intelligence Journal of Lesson Study and Teacher Education
Khilyatin Ulin Noor
Prodi Manajeman, Institut Bakti Nusantara, Lampung
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Membangun Loyalitas Melalui Realisasi Pembelian Analisis Ekuitas Merek dan Kualitas Pelayanan Djumarno; Jubaedah; Hudaya, Agung; Ikhsani, Khilyatin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.715

Abstract

Economic recovery since the Covid-19 pandemic must be carried out, the MSME sector has become the focus of researchers in research. Because MSMEs do not require large capital to start a business, it will be easier for people to start. South Jakarta is a good market share for MSMEs, apart from being densely populated, culinary consumption has great potential. Knowledge of marketing strategies makes MSMEs have to compete fiercely, brand equity and service quality are fundamental in how they make customers buy their products again, which has implications for customer loyalty. This research will be oriented towards the development of MSMEs in the South Jakarta area, in collaboration with the National Development University (UPN). TKT in this research is oriented towards the use of information technology that is developing in society, in this case the use of online must be emphasized by MSME players to increase knowledge that will support their business. Researchers will ensure that MSME players will utilize technology to increase customer loyalty in their restaurants. 105 respondents will be the sample in the research which will then be processed using statistical applications with Smart PLS with the SEM method. The results show that high service quality contributes to customer satisfaction, which in turn has a positive effect on customer loyalty.
Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan Hudaya, Agung; Ikhsani, Khilyatin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.716

Abstract

Micro enterprises are believed to be able to thrive in unstable situations because they operate independently and have a relatively small scope. Small and medium-sized business owners must be able to survive in an industry dominated by large and medium-sized companies. To achieve this, they need effective marketing strategies, focusing on service quality and price perception, in order to create customer satisfaction and loyalty. The sustainability of micro and small business owners depends on how well their products can endure. In this study, the third key factor (TKT 3) is active research and development. This may involve analytical studies and laboratory research to physically validate analytical predictions about separate elements of technology. For instance, it could relate to components that have not yet been integrated or those that represent a sample. The study population consists of residents in Tangsel, and sampling is done using purposive techniques. Using the Hair formula, the sample size is rounded to 100 individuals who will serve as research respondents. These respondents will be provided with a Google Form questionnaire for the research.
Strategic Framework for Enhancing Green Customer Loyalty in the Bottled Mineral Water Industry in Indonesia Ikhsani, Khilyatin; Riyadi , Slamet; Tampubolon, Liosten Rianna Roosida Ully
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1616

Abstract

Recent years have seen a paradigm shift in consumer behavior, with consumers increasingly paying attention to products with lower environmental impacts. This change influences consumers to prefer products and brands committed to green business practices. This study aims to bridge the knowledge gap in strategic management by strengthening green customer loyalty for green products within a specific business environment, particularly in the Java region, Indonesia. This research is descriptive quantitative and implemented as a cross-sectional study. The study is conducted at the individual level. For data analysis, this study applies Partial Least Squares Path Modeling (PLS-SEM), using Smart PLS version 3.2.6. The research population includes residents living on Java Island. The sample size was calculated using Slovin's formula, 400 respondents. The sampling method employed is non-probability sampling, specifically purposive sampling. The results showed that the factors directly influencing green customer satisfaction include green product quality, green branding, green advertising, and green value. Meanwhile, the factors affecting green customer loyalty consist of green product quality, green advertising, green value, and green customer satisfaction. Green customer satisfaction effectively mediates the relationship between green product quality and green customer loyalty.
Implementasi Lesson Study Dalam Upaya Meningkatkan Kualitas Pembelajaran pada Materi Teks Laporan Hasil Observasi Kelas X Munjariyah, Esti; Ulin Noor, Khilyatin; Supriyono, Supriyono; Sahana, Bambang
Journal of Lesson Study in Teacher Education Vol. 2 No. 1 (2023): Volume 2 No 1 2023
Publisher : Litbang PWM Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51402/jlste.v2i1.115

Abstract

Penelitian ini dilakukan pada proses pembelajaran siswa tingkat X pada mata pelajaran BahasaIndonesia dengan materi Teks Laporan Hasil Observasi. Tujuan penelitian ini adalah untuk meningkatkan kualitas rencana pembelajaran yang dibuat guru, dan aktivitas siswa dalam pembelajaran. Lesson Study dilakukan dengan tujuan: (a) memberikan pemahaman yang lebih baik tentang bagaimana siswa belajar dan guru mengajar; (b) memberikan hasil-hasil tertentu yang bermanfaat bagi para guru lainnya dalam melaksanakan pembelajaran; (c) meningkatkan pembelajaran secara sistematis melalui inkuiri kolaboratif.
STRATEGI PENINGKATAN GREEN CUSTOMER LOYALTY UNTUK PRODUK AIR MINERAL KEMASAN RAMAH LINGKUNGAN DI PULAU JAWA Khilyatin Ikhsani; Miswan Gumanti; Fauzi
JMBI (Journal of Marketing and Business Intelligence) Vol. 3 No. 2 (2025): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v3i2.169

Abstract

This study aims to bridge the practical gap in enhancing green customer loyalty for environmentally friendly products by identifying the key influencing factors. The research adopts a descriptive quantitative approach involving 400 respondents selected using non-probability sampling, specifically purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2.6 software. The findings reveal that green product quality and green branding have a direct and significant effect on green customer satisfaction. Furthermore, green customer satisfaction is proven to mediate the relationship between green product quality and green branding on green customer loyalty. These results highlight the critical role of environmentally friendly product quality and green branding strategies in fostering customer satisfaction and loyalty. The theoretical contribution of this study lies in proposing a novel conceptual model within the context of eco-friendly bottled drinking water products, thereby enriching the marketing management literature, particularly in sustainable consumer behavior. Practically, the findings provide strategic implications for companies in designing sustainability-oriented marketing policies to enhance customer loyalty toward green products.
Implementasi Lesson Study Dalam Upaya Meningkatkan Kualitas Pembelajaran pada Materi Teks Laporan Hasil Observasi Kelas X Esti Munjariyah; Khilyatin Ulin Noor; Supriyono Supriyono; Bambang Sahana
Journal of Lesson Study in Teacher Education Vol. 2 No. 1 (2023): Volume 2 No 1 2023
Publisher : LitbangMu Jawa Tengah and Teacher Professional Education UNIMUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51402/jlste.v2i1.115

Abstract

Penelitian ini dilakukan pada proses pembelajaran siswa tingkat X pada mata pelajaran BahasaIndonesia dengan materi Teks Laporan Hasil Observasi. Tujuan penelitian ini adalah untuk meningkatkan kualitas rencana pembelajaran yang dibuat guru, dan aktivitas siswa dalam pembelajaran. Lesson Study dilakukan dengan tujuan: (a) memberikan pemahaman yang lebih baik tentang bagaimana siswa belajar dan guru mengajar; (b) memberikan hasil-hasil tertentu yang bermanfaat bagi para guru lainnya dalam melaksanakan pembelajaran; (c) meningkatkan pembelajaran secara sistematis melalui inkuiri kolaboratif.
Co-Authors Agung Hudaya Agung Hudaya Agung Hudaya Anis Rahmawati Azizah Fatmawati Bambang Sahana Christina Catur Widayati Djumarno Djumarno, Djumarno Ernawati S Sunarsih Esti Munjariyah Fauzi Hapzi Ali Henry Mappesona Jubaedah Jubaedah Magito, Magito Miswan Gumanti Muliana, Muliana Munjariyah, Esti Riyadi , Slamet Sahana, Bambang Sinambela, Sarton Supriyono Supriyono Supriyono Supriyono Tampubolon, Liosten Rianna Roosida Ully