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All Journal Jurnal Penyuluhan Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application CARADDE: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Progresif
Marcelino, Dandy
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Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Business Process Maturity Model Used to Assess the Admissions Management of SMP Telkom Purwokerto Wulandari, Astri; Marcelino, Dandy
Jurnal Pendidikan Progresif Vol 13, No 3 (2023): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Objective: The purpose of this study is to evaluate the development of Telkom Purwokerto middle school's new student admissions management procedure. Method: This study adopts a descriptive method, which aims to accurately portray the current state of the phenomena or situation under investigation. The Organizational Process Management (OPM) process area from the Business Process Maturity Model (BPMM) is employed at the third maturity level in this study. The interview yields a score between 0 and 5 that represents the Vocational School's assessment of how far along in the process the candidate is. Finding: This success yields a discrepancy for each inquiry, with the goal of gauging how well OPM Level 3 maturity is met and pinpointing where improvements may be made. Overall, the PPDB process has not yet reached the OPM-Level 3 maturity level due to the presence of practices that have not been implemented or have not yet reached the stage of continuous improvement. Conclusion: Therefore, the need to establish and implement the process consistently to move towards continuous improvement is a necessary suggestion for enhancement. Keywords: new student admission, the maturity model for business processes, third-level maturity, management of organizational procedures.DOI: http://dx.doi.org/10.23960/jpp.v13.i3.202316
RELIGIUSITY MODERATED HALAL TOURISM AS THE ANTECEDENT OF TOURIST SATISFACTION IN BANDUNG Wulandari, Astri; Marcelino, Dandy; Baharta, Edwin; Taufiq, Riza
TRIKONOMIKA Vol 22 No 1 (2023): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v22i1.5070

Abstract

Halal Tourism is a segment of the tourism business that focuses on muslim visitors in terms of service and, of course, halal items that are safe for consumption by muslim tourists. The goal of this research is to look at how the factor of halal tourism may enhance visitor satisfaction and how this connection can be increased when controlled by the component of religiosity in Bandung. This study is part of a descriptive study with a causal link that employs explanatory statistics. SEM-PLS analysis was utilized to analyze the data from a sample of 400 respondents. This study adds to previous research that has shown that religiosity has a major moderating impact on halal tourism and tourist satisfaction. Tourist satisfaction would boost national revenue from the tourism industry while also assisting tourism resort managers in maintaining tourist contentment and getting new insights into recruiting muslim tourists with strong religious values.
Explorıng Customer Satısfactıon to Use Mobıle Bankıng: An Extensıon of UTAUT Framework Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.4

Abstract

The highest population and percentage of internet users on the island of Java are found in the West Java Province. This phenomenon should be consistent with West Java Province's relatively high GRDP level, where the potential for banking is also quite high. However, there is still a challenge for finance, especially banking in the West Java region, namely finding ways to balance, optimism, and pursue innovative opportunities that can aid the adult population of Indonesia who have not yet used digital banking services. In this study, the variables that may affect West Javans' acceptance and usage of mobile banking services are identified. The goal of this study is to identify the variables that influence West Javans' adoption of mobile banking services. The modified UTAUT approach will be used, and the performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating condition (FC), behavioral intention (BI), and use behavior (UB) variables will be added. 400 respondents who use mobile banking in West Java made up the sample for this study. employing a non-probability sampling approach, such as quota sampling, to gather responses. PLS-SEM with SmartPLS 3.2.9 software was the analytic method used in this investigation. The findings show that levels of performance expectation, effort expectancy, social influence, and enabling circumstances all favorably affect the desire to embrace mobile banking, but perceived danger has the opposite effect. The desire to use mobile banking has been proven to have a favorable influence on utilization, which in turn affects customer service.
Digital Capability and Literacy for MSME Transformation: Perspectives of Digital and Business Performance Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Adithya, Donny
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.2

Abstract

The presence of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia plays a crucial role in driving the Indonesian economy, particularly at the grassroots level. However, the adoption of information technology and digitalization within MSMEs often lacks strategic methods, such as financial analysis or forecasting. MSMEs tend to approach emerging technology solutions with caution. To help MSMEs better understand the advantages of adopting digital transformation, it is essential to evaluate the performance of their digitalization efforts. This study aims to explore how MSMEs in Indonesia can sustain and grow in the digital era by implementing digital business strategies, focusing on digital capabilities and literacy, and examining their influence on perceived business performance. Data collection was conducted through an online survey over six months, from July 2022 to January 2023, targeting 400 MSME respondents across Indonesia. Hypothesis testing was performed using Structural Equation Modeling (SEM) using SmartPLS The findings indicate that digitalization capabilities, on their own, do not have a direct, significant positive impact on perceived business performance. However, when mediated by digitalization performance, these capabilities show a significant and positive effect on perceived business outcomes. Results indicate that the influence of digitalization capabilities and literacy on digitalization performance and perceived business performance ranges from moderate to strong. Additionally, the findings reveal that MSME actors do not yet prioritize perceived business performance in digitalization, as digitalization is still viewed as an additional expense. Therefore, stronger digital literacy is needed regarding the more measurable results of digitalization implementation.
Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.10

Abstract

There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods. Social media marketing is thought to improve brand loyalty and engagement by utilizing social media aspects such as entertaining, interactive, trend of customization/personalization, and WOM. One of the most prominent social media networks is Facebook, and it is superior to other social media platforms in Indonesia since it has the most users. There has been no study to date that investigates how Facebook as social media platform is seen a brand that offers marketing capabilities and services. This study employed quantitative research methodologies, namely causal analysis utilizing Structural Equation Modeling (SEM) techniques and the SMART PLS 3.2.9 software. This study's sample consists of Facebook or social media users in Indonesia who have viewed marketing or promotional content on their social media. The researcher's sample approach of choice is incidental sampling, with a total of 400 respondents. This study in accordance with the study's goals, may demonstrate that Facebook's social media marketing activities effect customer engagement with a brand and customer loyalty to a brand. Facebook's marketing operations in social media may promote brand engagement by users of these social media, whereby consumer engagement also mediates the link between social media marketing and brand loyalty.
Positive Emotions as Mediation Between Hedonic Shopping Motivations on Impulsive Buying Behavior of E-Commerce in Indonesia Cahyani, Leni; Marcelino, Dandy
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.7

Abstract

In this modern age, the quick internet network indirectly produces a new phenomenon and lifestyle for those who frequently use the internet network. In this new era, enterprises or businesses that use the internet network are the birth of e-commerce. One example of e-commerce is the establishment of a marketplace or online store that introduces a new phenomena or a new way of life to the general public, namely online shopping. One of the Indonesian people's characteristics is a lack of planning (impulse buying). Impulse purchasing is defined as a strong want to acquire something right away that is more emotional than rational. Hedonic shopping motivation and positive emotions are two factors that might drive customers to make spontaneous purchases (impulsive buying). The elements listed above are things that might cause customers to make spontaneous purchases, and this is a fantastic chance for businesses to encourage consumers to be interested in making spontaneous purchases in e-commerce. Explanatory statistics with the SEM (Structural Equation Modeling) analytic technique are employed in this study, and the data was processed using SMART PLS 3.2.9. The researcher employed accidental sampling as sample strategy approach, resulting in 400 responses. This study finds that there are a mediating effect of positive emotional fulfillment on the relationship between hedonic shopping motivation and impulse buying, so implies that hedonic shopping motivations have indirect effect on e-commerce impulse buying through positive emotion.
Co-Authors Adithya, Donny Astri Wulandari Baharta, Edwin Bethani Suryawardani Bijaksana Prabawa Dedy Rahman Wijaya Dendi Gusnadi Fanni Husnul Hanifa Gandeva Bayu Satrya Harrie Lutfie Krishna Kusumahadi Leni Cahyani Mochamad Yudha Febrianta Prawita, Fat’hah Noor Riza Taufiq Rizki Yantami Arumsari Siska Komala Sari Sri Widaningsih, Sri Suryana Suryana Tarandhika Tantra Widya Sastika