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An Analysis of Grammatical Errors in Advertising Slogan Sihombing, Agustina; Mutiah, Mutiah; Handayani, Nurma Dhona
INTERACTION: Jurnal Pendidikan Bahasa Vol. 9 No. 2 (2022): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Language is a very important communication tool to be able to interact with each other. The language used in all activities, study, work, including the marketing of a product. Companies must have the capacity to create or control audiences (readers, or listeners) to buy the goods they offer. To tell more about a product, service or idea, companies use English in their promotion in the way of advertising. In fact, many companies often make mistakes in using grammar in writing advertising slogans to market their products. This study aims to identify the types of grammatical errors and focus on the types of errors used in advertising slogans by companies. This research method is descriptive qualitative. The method of writing advertising slogans uses a description of words or sentences that do not have a percentage or value in the form of numbers, where the researcher analyzes according to the type of data error category. From the results of the study, researchers found fifteen (15) advertising slogans were collected from companies via the internet.
Semantic Analysis of Figurative Language Found in Nikkie Tutorials Product Review Pertiwi, Pegy Eka; Handayani, Nurma Dhona
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 11 No. 2 (2023): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v11i2.3505

Abstract

This study aims to investigate the figurative language in most popular product review of makeup in Nikki Tutorials in Youtube channel. The data were the existing utterances delivered by the content creator. This research used the theory semantic of figurative language from Perrine (2018) to categorize the utterance that appeared in the data source into the function and reason of figurative language. A qualitative research design was employed in conducting this study followed by document analysis and observation as the instruments. This research used observational method that theorized by Sudaryanto (2015), to collect the data in the product review. The result showed that the kind of figurative language was separated into twelve types there are simile, metaphor, personification, apostrophe, metonymy, symbol, allegory, paradox, overstatement, understatement, synecdoche, and irony and the reason of figurative language specifically imaginative pleasure, bringing additional imagery, additional emotional intensity, and saying in brief compass. Related to the types, the researcher found 42 data that contains the kind of figurative language. There were 21 data of hyperbole, 4 data of simile, 1 data of metaphor, 7 data of personification, 2 data of apostrophe, 1 data of metonymy, 2 data of symbol, 2 data of paradox, 2 data of understatement. Whereas the reason of figurative language, the researchers found 30 data. 25 data increase emotional intensity, 2 data bringing additional imagery, 2 data saying in brief compass, 1 data afford imaginative pleasure. Moreover, the most used in the kind of figurative language is hyperbole whereas the reason of figurative language is increase emotional intensity which always appeared in the data analysis.
PELATIHAN PEMBUATAN SURAT LAMARAN PEKERJAAN (APPLICATION LETTER) DAN RIWAYAT HIDUP (CURRICULUM VITAE) BAGI SISWA SMKN 07 BATAM Handayani, Nurma Dhona; Husna, Lenny; Afriana, Afriana
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.506

Abstract

Training on writing job application letters and Curriculum Vitae (CV) for Vocational High School (SMK) students aims to prepare students with essential competencies required when entering the workforce. Although SMK students are equipped with practical and technical skills in specific fields, many of them lack adequate skills in preparing professional job application documents. The ability to write an effective job application letter and a well-structured CV is a crucial complementary skill that can significantly improve graduates’ employment opportunities after completing their studies.The objective of this training is to provide SMK students with practical skills in writing professional job application letters and CVs, to help them understand how to tailor these documents to specific job positions and target companies, and to enhance their self-confidence in facing the recruitment and selection process. The training methods consisted of theoretical explanations combined with hands-on practice, group discussions to share experiences and strategies in preparing job application documents, simulations of job application letter and CV writing, direct feedback from instructors, and demonstrations on developing attractive CVs that comply with industry standards. The benefits of this training include improved students’ ability to prepare professional job application documents, increased confidence in applying for jobs, better understanding of how to highlight skills and experiences effectively, and enhanced awareness of the importance of written communication as an essential competency for young professionals. This training is expected to better prepare SMK students for entering the workforce and succeeding in the recruitment process.
An Analysis of the Connotative Meanings in NIKI’s “Anaheim” Song Lyrics Andra, Meidi; Handayani, Nurma Dhona
JELITA Vol 7 No 1 (2026): Journal of English Language Teaching and Literature (JELITA)
Publisher : Universitas Muhammadiyah Barru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56185/jelita.v7i1.1174

Abstract

Addressing a gap in cross-cultural semantic studies of Indonesian global artists, this paper investigates the connotative meanings embedded in NIKI’s “Anaheim” lyrics. The study employs a descriptive qualitative research design to interpret the connotative meanings conveyed through linguistic choices in NIKI’s lyrics. The study employs document and content analysis of the song’s written text. Ten lyrical excerpts were systematically read, annotated, and coded to identify recurring lexical items, metaphors, and thematic patterns. The coding process, validated through peer discussion and reference triangulation, ensured interpretive reliability and analytical depth. Drawing on Leech’s semantic framework and supported by transnational identity theory, the analysis highlights how “Anaheim” constructs themes of loss, emotional transformation, and cultural hybridity. The findings reveal that NIKI’s nuanced use of connotative language transforms personal experience into a universal emotional narrative, illustrating how linguistic creativity serves as a medium of identity negotiation within the global pop music landscape