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An Analysis of Grammatical Errors in Advertising Slogan Sihombing, Agustina; Mutiah, Mutiah; Handayani, Nurma Dhona
INTERACTION: Jurnal Pendidikan Bahasa Vol. 9 No. 2 (2022): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

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Abstract

Language is a very important communication tool to be able to interact with each other. The language used in all activities, study, work, including the marketing of a product. Companies must have the capacity to create or control audiences (readers, or listeners) to buy the goods they offer. To tell more about a product, service or idea, companies use English in their promotion in the way of advertising. In fact, many companies often make mistakes in using grammar in writing advertising slogans to market their products. This study aims to identify the types of grammatical errors and focus on the types of errors used in advertising slogans by companies. This research method is descriptive qualitative. The method of writing advertising slogans uses a description of words or sentences that do not have a percentage or value in the form of numbers, where the researcher analyzes according to the type of data error category. From the results of the study, researchers found fifteen (15) advertising slogans were collected from companies via the internet.
Semantic Analysis of Figurative Language Found in Nikkie Tutorials Product Review Pertiwi, Pegy Eka; Handayani, Nurma Dhona
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 11 No. 2 (2023): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v11i2.3505

Abstract

This study aims to investigate the figurative language in most popular product review of makeup in Nikki Tutorials in Youtube channel. The data were the existing utterances delivered by the content creator. This research used the theory semantic of figurative language from Perrine (2018) to categorize the utterance that appeared in the data source into the function and reason of figurative language. A qualitative research design was employed in conducting this study followed by document analysis and observation as the instruments. This research used observational method that theorized by Sudaryanto (2015), to collect the data in the product review. The result showed that the kind of figurative language was separated into twelve types there are simile, metaphor, personification, apostrophe, metonymy, symbol, allegory, paradox, overstatement, understatement, synecdoche, and irony and the reason of figurative language specifically imaginative pleasure, bringing additional imagery, additional emotional intensity, and saying in brief compass. Related to the types, the researcher found 42 data that contains the kind of figurative language. There were 21 data of hyperbole, 4 data of simile, 1 data of metaphor, 7 data of personification, 2 data of apostrophe, 1 data of metonymy, 2 data of symbol, 2 data of paradox, 2 data of understatement. Whereas the reason of figurative language, the researchers found 30 data. 25 data increase emotional intensity, 2 data bringing additional imagery, 2 data saying in brief compass, 1 data afford imaginative pleasure. Moreover, the most used in the kind of figurative language is hyperbole whereas the reason of figurative language is increase emotional intensity which always appeared in the data analysis.
PELATIHAN PEMBUATAN SURAT LAMARAN PEKERJAAN (APPLICATION LETTER) DAN RIWAYAT HIDUP (CURRICULUM VITAE) BAGI SISWA SMKN 07 BATAM Handayani, Nurma Dhona; Husna, Lenny; Afriana, Afriana
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.506

Abstract

Training on writing job application letters and Curriculum Vitae (CV) for Vocational High School (SMK) students aims to prepare students with essential competencies required when entering the workforce. Although SMK students are equipped with practical and technical skills in specific fields, many of them lack adequate skills in preparing professional job application documents. The ability to write an effective job application letter and a well-structured CV is a crucial complementary skill that can significantly improve graduates’ employment opportunities after completing their studies.The objective of this training is to provide SMK students with practical skills in writing professional job application letters and CVs, to help them understand how to tailor these documents to specific job positions and target companies, and to enhance their self-confidence in facing the recruitment and selection process. The training methods consisted of theoretical explanations combined with hands-on practice, group discussions to share experiences and strategies in preparing job application documents, simulations of job application letter and CV writing, direct feedback from instructors, and demonstrations on developing attractive CVs that comply with industry standards. The benefits of this training include improved students’ ability to prepare professional job application documents, increased confidence in applying for jobs, better understanding of how to highlight skills and experiences effectively, and enhanced awareness of the importance of written communication as an essential competency for young professionals. This training is expected to better prepare SMK students for entering the workforce and succeeding in the recruitment process.
A Semantic Analysis of Polysemy in Conan Gray’s “Wishbone” Album Lyrics Natalia, Cindy; Handayani, Nurma Dhona
PROJECT (Professional Journal of English Education) Vol. 9 No. 3 (2026): VOLUME 9 NUMBER 3, MAY 2026
Publisher : IKIP Siliwangi

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Abstract

This study aims to analyze the use of polysemy in the lyrics of Conan Gray’s Wishbone album using a semantic approach. The research focuses on identifying polysemous words, classifying their types based on Asher’s (2011) theory of logical and accidental polysemy, and explaining how contextual meanings shape their interpretation. A qualitative descriptive method was applied, and the data were collected through document analysis of the official lyrics from twelve songs in the album. The findings reveal a total of 66 polysemous words, consisting of 45 logical polysemy cases (68.2%) and 21 accidental polysemy cases (31.8%). The dominance of logical polysemy indicates that Conan Gray predominantly uses systematic meaning extension, whereas accidental polysemy contributes symbolic and emotional complexity. The analysis demonstrates that polysemy plays an essential role in expressing themes of love, heartbreak, identity, and emotional vulnerability in the album. This research provides a linguistic contribution to the study of semantics in contemporary song lyrics and offers pedagogical value in helping EFL/ESL learners understand lexical ambiguity and meaning construction in authentic texts.
The Role of Maxim and Implicature in “Jurassic World” Movie: Pragmatic Approach Simaremare, Alvano Padrepio; Handayani, Nurma Dhona
PROJECT (Professional Journal of English Education) Vol. 9 No. 3 (2026): VOLUME 9 NUMBER 3, MAY 2026
Publisher : IKIP Siliwangi

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Abstract

This study analyzes conversational implicature and the flouting of Gricean maxims in the movie “Jurassic World” using a qualitative descriptive method. The data consist of selected utterances spoken by the main characters, such as Owen Grady, Claire Dearing, and other supporting characters, which were transcribed and analyzed based on Grice's (1975) cooperative principle, including the maxims of quantity, quality, relation, and manner. The findings show that the characters frequently flout these maxims to express hidden meanings, especially in moments of conflict, persuasion, and moral tension arising from human control and manipulation of nature. Such flouting is not a communication failure, but rather a pragmatic strategy to assert dominance, conceal fear, or negotiate power. The study concludes that conversational implicature and maxim flouting in “Jurassic World” reflect realistic and strategic human communication under pressure and uncertainty. This research also highlights the relevance of pragmatic theory in analyzing film dialogues as a medium of complex social and emotional expression.
Politeness Strategies in The Interview Between Taylor Swift and Jimmy Fallon Rendra, Rizki Putra; Handayani, Nurma Dhona
PROJECT (Professional Journal of English Education) Vol. 9 No. 3 (2026): VOLUME 9 NUMBER 3, MAY 2026
Publisher : IKIP Siliwangi

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Abstract

This research employs a descriptive qualitative design to analyze the politeness strategies used in the interview between Taylor Swift and Jimmy Fallon on The Tonight Show. The study aims to explore how these strategies help maintain rapport and manage social dynamics between the speakers. Data was collected from the interview transcript, focusing on four politeness strategies outlined by Brown and Levinson (1987): bald on record, positive politeness, negative politeness, and off-record strategies. The data collection process involved transcribing the interview, identifying politeness strategies, and categorizing the utterances accordingly. For data analysis, the pragmatic identity method and the equalizing technique were applied, allowing the researcher to examine how the speakers manage social identity and maintain balance in the interaction. The findings revealed the frequency of each strategy: positive politeness was used 16 times, off-record strategies appeared 7 times, negative politeness was observed 6 times, and bald on record was used 3 times. These results show that positive politeness was the most frequent strategy, underscoring its importance in fostering solidarity and rapport in media conversations.