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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Common Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Communicology: Jurnal Ilmu Komunikasi Jurnal Komunikasi Pendidikan Journal of Digital Marketing and Communication International Journal of Media and Communication Research
Putri, Kinkin Yuliaty Subarsa
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Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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MEDIA SOSIAL INSTAGRAM @GRABID BERPENGARUH TERHADAP BRAND EQUITY DAN BRAND LOYALTY GRAB Indallah, Mirrah Afina; Anggraini, Rosita; Putri, Kinkin Yuliaty Subarsa
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.296 KB) | DOI: 10.52423/jikuho.v6i3.17105

Abstract

Penelitian ini dilatarbelakangi oleh seberapa besar kemampuan media sosial Instagram @grabid dapat mempegaruhi ekuitas merek dan loyalitas merek Grab. Tujuan penelitian ini adalah untuk mengetahui kemampuan Instagram @grabid dalam mempengaruhi ekuitas merek dan loyalitas merek Grab. Penelitian ini berjenis explanatory research melalui pendekatan kuantitatif. Data didapatkan dengan metode survei melalui peyebaran kuesioner kepada 100 orang di Jakarta yang merupakan followers Instagram Grab (@grabid) yang memiliki akun dan dapat mengakses Instagram, serta konsumen layanan Grab. Pengambilan sample menggunakan metode non-probability sampling dengan teknik purpose sampling . Teknik yang digunakan untuk menganalisis data yaitu dengan menggunakan teknis analisis jalur (path analysis). Hasil analisis yang diperoleh dari penelitian ini adalah media sosial Instagram menghasilkan    dampak positif dan signifikan secara langsung atas ekuitas merek. Selain itu, pengaruh positif dan signifikan dari media sosial instagram berpengaruh secara langsung terhadap loyalitas merek.
Pengaruh Pemanfaatan Media Komunikasi Televisi terhadap Kinerja Jurnalis di masa Pandemi Covid-19 Hakim, Lukmanul; Putri, Kinkin Yuliaty Subarsa; Agustiningrum, Henny
Communicology: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Communicology: Jurnal Ilmu Komunikasi, Volume 11 No. 1 Juli 2023
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.031.10

Abstract

Wabah virus corona membawa perubahan baru bukan hanya terhadap perilaku manusia namun juga dalam dunia penyiaran khususnya dunia pertelevisian. Peristiwa pandemi Covid-19 memaksa media televisi memanfaatkan aplikasi media komunikasi sosial untuk mendapatkan informasi yang dibutuhkan oleh masyarakat dengan segera. Teknologi komunikasi mengalami perkembangan yang begitu pesat ternyata menjadi alternatif untuk menjadi alat publikasi sumber-sumber informasi, baik dari lembaga pemerintah maupun non pemerintah. Pemanfaatan aplikasi ini semakin masif digunakan baik oleh media penyiaran maupun oleh sumber sumber informasi setelah munculnya pandemic Covid-19 dengan diterbitkannya regulasi pemerintah saat pandemi covid-19 yaitu aturan stay at home, work from home, PSBB, menjaga jarak dan terkahir adalah aturan PPKM dalam upaya untuk menekan penyebaran virus corona. Perangkat media penyiaran diintegrasikan dengan aplikasi publik lainnya yakni zoom, youtube, instagram dan twitter. Riset ini dilaksanakan demi mencari tahu seperti apa impact media komunikasi baru di media penyiaran terhadap kinerja jurnalis. Memakai metode riset deskriptif kuantitatif dengan cara pengoleksian data observasi dan penyebaran kuesioner. Sementara penulis menggunakan teori technological determinism. Melalui output riset ini memberitahu ada transformasi yang berlangsung pada dunia penyiaran yakni dalam baik dalam program pemberitaan maupun program dialog yakni tidak perlu menghadirkan para narasumber ke dalam studio. Media televisi memanfaatkan aplikasi zoom untuk tetap bisa menghadirkan prokontra dari narasumber terhadap isu tertentu. Upaya ini dilakukan selain untuk mematuhi aturan yang dikeluarkan oleh pemerintah, juga untuk memberikan contoh kepada masyarakat agar turut mensukseskan upaya pemerintah untuk menekan penyebaran virus corona. Selain perubahan pola siaran, pemanfaatan media komunikasi sosial juga dapat menekan biaya operasional. Yakni media penyiaran membatasi untuk mengirimkan jurnalisnya untuk bertemu narasumber untuk keperluan konfirmasi. Sehingga pilihannya dilakukan dengan mewawancarai melalui aplikasi media komunikasi sosial zoom. Hasil penelitian menunjukkan adanya pengaruh kuat dan signifikan dari media komunikasi terhadap kinerja.
The Study of Uses and Gratification Theory of TikTok as A Shopping Platform Seen from Buyers’ View Mutiara, Praventyasari; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.429

Abstract

Shopping is one of the economic activities enjoyed by most people. Interest in new items is always a long-anticipated part of shopping. The growth of global industry and the disappearance of national borders have made a lot of information about shopping centers available, particularly through an online shopping application called TikTok Shop. As a new application, TikTok Shop has attracted the attention of its users, resulting in many requests being made through TikTok Shop. Using a qualitative approach, researchers describe people's habits by interviewing them about their use of TikTok Shop and what aspects satisfy them when shopping on TikTok Shop. By employing qualitative methodology and interviews, the researchers aim to understand why people use TikTok Shop nowadays. The results show that TikTok Shop is considered to meet users' wants and needs, providing satisfaction through discounts, live shows, and other minor features described in this article. The conclusion is that shoppers are likely to increasingly turn to TikTok Shop over the next few years, making it a favorite shopping tool.
Musyawarah Program: Analyzing Narasi TV’s Agenda Setting Strategy for the 2024 Presidential and Vice Presidential Election Issue Fazli, Luthfi; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.434

Abstract

Indonesia was carrying out the General Election Agenda for the President and Vice President, which was held every five years. 2024 is an election year in which the Indonesian people will choose their leader. Consequently, election coverage dominated program content and news from the mass media, particularly television. Narasi TV had also reported on these electoral issues by airing the Musyawarah show, a special program about the 2024 presidential election. Based on this, the study's goals were to evaluate the role of Narasi TV’s creative team in shaping the media agenda for the 2024 presidential election and to determine what Narasi TV and the creative team anticipate from the public through the Musyawarah program. The research method used in this article was a qualitative research method, specifically the descriptive-qualitative method, focusing on data from literature reviews from various references to analyze how the Narasi TV creative team applies Agenda Setting theory to the issue of the 2024 presidential election through the Musyawarah program. The results showed that Narasi TV’s media agenda on the issue of the 2024 presidential election includes the existence of a special program on the topic, namely the Musyawarah program. Additionally, the creative team’s media agenda for the Musyawarah program includes efforts to raise issues around the 2024 presidential election that are frequently disregarded or neglected by other mass media, despite their significance.
Use of Instagram as a Medium for Adolescence Self-Identity Construction Aulia, Farah; Putri, Kinkin Yuliaty Subarsa
International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v5i1.15007

Abstract

As social creatures, humans have a need to interact and communicate with others. Humans have many ideas, ideas, opinions, that need to be conveyed to meet their needs. Communication becomes a bridge that becomes a link in delivering messages so as to form understanding. In the era of rapidly developing technology, the face of communication has undergone a significant evolution. Communication can not only be done face-to-face, but now it can be through social media intermediaries. Instagram is a social media with many users in Indonesia. Instagram has advantages that can attract adolescents, so adolescents are active Instagram users. Through its use, Instagram can be a medium of self-identity construction. Adolescence is a period of searching for self-identity. Instagram users, especially adolescents, tend to share photos and videos that can represent themselves in front of an audience. This study discusses the use of Instagram as a medium of self-identity construction for adolescents. The subjects of this study were adolescents with an age limit of 19 years and domiciled in Jakarta. This research uses a quantitative approach with data collection techniques in the form of surveys. The results showed that Instagram is effective in the formation of self-identity through the consistency of content and narratives made according to self-representation.
Efektivitas Komunikasi dalam Perkuliahan Online terhadap Proses Belajar pada Mahasiswa Manokwari Papua Barat Wowor, Hana Aviela Fedria; Putri, Kinkin Yuliaty Subarsa
Jurnal Komunikasi Pendidikan Vol 5 No 1 (2021): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jkp.v5i1.683

Abstract

Tujuan dari penelitian ini adalah mengetahui efetktif atau tidakkah komunikasi dalam perkuliahan online pada mahasiswa Manokwari. Metode penelitian ini adalah kuantitatif deskriptif dengan populasi mahasiswa di Manokwari. Teknik penarikan sampel yang digunakan adalah non-probability sampling jenis purposive sampling yang mana sampel yang dicari adalah mahasiswa di Manokwari yang sedang menjalani perkuliahan secara daring atau online. Pengumpulan data yang dilakukan berupa survei dengan cara membagikan kuesioner berisi pertanyaan dengan skala Likert. Data yang diperoleh diolah menggunakan SPSS, disajikan dalam bentuk tabel dan diagram, dianalisis, dan ditarik kesimpulan. Hasil dari penelitian ini adalah komunikasi dalam perkuliahan online mahasiswa Manokwari berjalan cukup efektif dan perkuliahan online berjalan dengan baik. Dalam kelancaran proses belajar online perlu adanya metode yang menarik, jadwal tetap, memiliki bahan belajar, ada ruang diskusi, dan tugas. Komunikasi yang efektif juga menjadi pendukung jalannya proses belajar yang lancar. Efektivitas komunikasi dinilai dari proses penyampaian informasi atau materi pembelajaran oleh dosen dan pemahaman mahasiswa, serta adanya interaksi yang baik, seperti tanya-jawab atau diskusi antara dosen dan mahasiswa.
Workshop Daur Ulang Limbah Konveksi Kain Perca di Wilayah Ciliwung Sary, Marisa Puspita; Putri, Kinkin Yuliaty Subarsa; Azzahra, Rahma; Alifiah Faisal, Andi Putri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 1 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i1.6017

Abstract

Kegiatan yang berupa pengabdian kepada masyarakat ini bekerjasama pada mitra kami yakni Komunitas Masyarakat Peduli Ciliwung dan Lingkungan Hidup (MAT PECI).  Permasalahan PKM ini adalah minimnya kesadaran masyarakat sekitar pemukiman bantaran sungai Ciliwung untuk berperan menjaga kelestarian lingkungan.  Permasalahan lainnya adalah minimnya informasi dan kesadaran untuk meminimalkan sampah/limbah melalui kegiatan 3R (Reduce, Reuse dan Recycle.  Salah satu bentuk dari kegiatan 3R adalah Recycle (daur ulang) limbah. Kain perca adalah potongan-potongan kain sisa limbah konveksi yang merupakan limbah anorganik yang dapat didaur ulang menjadi produk hasil kreatifitas kerajinan tangan yang dapat memiliki manfaat serta nilai jual. Tujuan dari kegiatan ini masyarakat yang berada dan bermukim di bantaran atau sekitaran sungai Ciliwung mampu memanfaatkan limbah konveksi kain perca melalui workshop daur ulang sehingga memiliki keterampilan menciptakan kreasi kerajinan tangan yang dapat bermanfaat serta dapat memiliki nilai jual. Hasil dari kegiatan ini bahwa telah dilaksanakan workshop kain perca yang terdiri dari 19 peserta. Peserta mengikuti jalannya workshop dengan antusias. Setiap peserta mendapatkan keterampilan untuk membuat kain perca dan mereka memiliki penambahan wawasan untuk mendaur ulang produk-produk limbah sehingga bisa berkontribusi untuk melestarikan lingkungan.
WISATA HALAL MUSLIM MILENIAL Iflah, Iflah; Putri, Kinkin Yuliaty Subarsa
Jurnal Common Vol. 3 No. 2 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.054 KB) | DOI: 10.34010/common.v3i2.2601

Abstract

Year to year halal tourism is starting to become popular, in line with the increase in Muslim tourists. Development of halal tourism now carried out by various countries, both majority Muslim and non-Muslim countries. Target of halal tourism market is growing rapidly in the millennial Muslim because it is considered potential in driving halal tourism development. This study of halal tourism seeks to interpret cultural tourism which is synergized with the halal industry as a spiritual experience of modern society, namely millennial Muslims. This literature review will disscuss millennial Muslims in Indonesia as the main segment in utilizing the potential offered from domestic and foreign halal tourism based on literature and other references relating to halal tourism and Y generations. This literature study aims to explore halal tourism at local and abroad which focuses on the segmentation of millennial Muslims as a population that is considered potential in increasing halal tourism development. Focus on study in a particular segmentation is expected to be able to broaden the understanding of the concept of halal tourism from the perspective of the younger generation so that the halal tourism industry is able to develop according to the changes and needs of the times.
The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest Farhan, Muhammad Yoga; Nugrahaeni, Elisabeth; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 2 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i2.508

Abstract

The development of technology has significantly influenced various aspects of life, particularly in communication and business, which are closely interconnected. In marketing, effective communication plays a crucial role, a concept known as marketing communication. In today's digital era, most activities are conducted online, making marketing communications increasingly reliant on online media. Marketing communication is a strategic activity aimed at creating awareness or knowledge about products and their attributes, informing consumers about product benefits, building a positive image, and fostering positive attitudes, preferences, and buying interest in the product. This research aims to examine the effect of Starbucks Reward marketing communications on Instagram @starbucksindonesia on followers' buying interest. A quantitative research approach with a survey method was employed. The population for this study consisted of followers of the Instagram account @starbucksindonesia, with a sample size of 100 participants. The research findings indicate that the calculated t-value was 9.091, which is greater than the critical t-value of 1.995 (9.091 > 1.995). The significance value was 0.000, which is less than the threshold of 0.05 (0.000 < 0.05). These results demonstrate a significant influence of the independent variable X (Marketing Communications) on the dependent variable Y (Buying Interest).
Robert N. Entman’s Framing Analysis of the Final Presidential Debate on Social Welfare in Cnnindonesia.com and Tempo.co (February 4-5, 2024) Sitanggang, Natasya Ananda Rheta; Putri, Kinkin Yuliaty Subarsa; Romli, Nada Arina
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.545

Abstract

Indonesia, as a democratic country, routinely held presidential and regional elections every five years in accordance with Law Number 7 of 2017. The presidential candidate debate, as part of the election process and broadcast through various media, was one of the events the public eagerly anticipated. Media coverage, especially through online platforms such as Tempo.co and Cnnindonesia.com, played an important role in shaping public opinion through news framing. This study aimed to apply Robert N. Entman's framing analysis to compare how Tempo.co and Cnnindonesia.com framed the news of the final presidential debate on social welfare using qualitative descriptive methods. The findings of this study showed that the online media Cnnindonesia.com focused more on the details of specific programs and their substance, providing in-depth information that helped readers understand the free meal program comprehensively. In contrast, Tempo.co focused more on the verbal dynamics and interactions between candidates, with an emphasis on negative statements and responses. Thus, the construction of reality or framing carried out by the media impacted readers' perceptions of the presidential candidates through the debate program.
Co-Authors Agustiningrum, Henny Alifiah Faisal, Andi Putri Anggraini, Rosita Azzahra, Rahma Fadhiilah, Muhammad Alwan Farah Aulia, Farah Farhan, Muhammad Yoga Fazli, Luthfi Iflah, Iflah Indallah, Mirrah Afina Lukmanul Hakim Marisa Puspita Sary Mutiara, Praventyasari Nada Arina Romli Nugrahaeni, Elisabeth Sitanggang, Natasya Ananda Rheta Wowor, Hana Aviela Fedria