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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Jurnal Common Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Communicology: Jurnal Ilmu Komunikasi Jurnal Komunikasi Pendidikan Journal of Digital Marketing and Communication International Journal of Media and Communication Research
Putri, Kinkin Yuliaty Subarsa
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Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Robert N. Entman’s Framing Analysis of the Final Presidential Debate on Social Welfare in Cnnindonesia.com and Tempo.co (February 4-5, 2024) Sitanggang, Natasya Ananda Rheta; Putri, Kinkin Yuliaty Subarsa; Romli, Nada Arina
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.545

Abstract

Indonesia, as a democratic country, routinely held presidential and regional elections every five years in accordance with Law Number 7 of 2017. The presidential candidate debate, as part of the election process and broadcast through various media, was one of the events the public eagerly anticipated. Media coverage, especially through online platforms such as Tempo.co and Cnnindonesia.com, played an important role in shaping public opinion through news framing. This study aimed to apply Robert N. Entman's framing analysis to compare how Tempo.co and Cnnindonesia.com framed the news of the final presidential debate on social welfare using qualitative descriptive methods. The findings of this study showed that the online media Cnnindonesia.com focused more on the details of specific programs and their substance, providing in-depth information that helped readers understand the free meal program comprehensively. In contrast, Tempo.co focused more on the verbal dynamics and interactions between candidates, with an emphasis on negative statements and responses. Thus, the construction of reality or framing carried out by the media impacted readers' perceptions of the presidential candidates through the debate program.
The Relationship of Digital Marketing Advertising Strategies with Television Advertising Jingles in Increasing Brand Awareness on Shopee Fadhiilah, Muhammad Alwan; Putri, Kinkin Yuliaty Subarsa; Sary, Marisa Puspita
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.642

Abstract

Television is an electronic media that is used for information and entertainment media. Currently, television is used as a promotional medium for brand advertisements, because the audience is very wide, all groups watch television, and the advertisements are short but clear in meaning. Shopee is one of the big brands that uses advertising services on television. This research was created with the aim of finding out the relationship of digital marketing advertising strategies with television advertising jingles in increasing brand awareness on Shopee. The research method used in this writing is quantitative descriptive research with a research sample of 56 respondents. Primary data was obtained by distributing questionnaires to respondents boardly. The research results shot that the digital marketing advertising strategy of television advertising jingles in increasing brand awareness on Shopee can be said to be effective and relevant because the average respondent agrees with it.
Co-Authors Agustiningrum, Henny Alifiah Faisal, Andi Putri Anggraini, Rosita Azzahra, Rahma Fadhiilah, Muhammad Alwan Farah Aulia, Farah Farhan, Muhammad Yoga Fazli, Luthfi Iflah, Iflah Indallah, Mirrah Afina Lukmanul Hakim Marisa Puspita Sary Mutiara, Praventyasari Nugrahaeni, Elisabeth Romli, Nada Arina Sitanggang, Natasya Ananda Rheta Wiratri Anindhita, Wiratri Wowor, Hana Aviela Fedria Wulandari, Helyana