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The Transformation of MSMEs in Nganjuk into Independent Exporters through Innovation and Access to Global Trade Information Budiarti, Anindhyta; Kurnia, Kurnia; Subardjo, Anang; Ramadhani, Yesa Cahayaning
Pasundan Community Service Development Vol. 3 No. 2 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i2.280

Abstract

The transformation of Micro, Small, and Medium Enterprises (MSMEs) in Nganjuk into independent exporters represents a significant shift towards enhancing local economic growth through innovation and global market access. As the global trade landscape continues to evolve, MSMEs play a crucial role in driving economic development, particularly in rural and regional areas. By leveraging innovative practices, MSMEs in Nganjuk have been able to diversify their products and services, making them more competitive in the international market. This transformation is supported by improved access to global trade information, which enables businesses to understand market trends, customer demands, and regulatory requirements in various countries. Through various training programs, digital tools, and partnerships with government agencies and international trade organizations, MSMEs in Nganjuk have developed the necessary skills and resources to expand beyond domestic markets. This process not only increases the export potential of these businesses but also contributes to the overall economic resilience of the region. The focus on innovation and information access has allowed Nganjuk's MSMEs to adapt to the challenges of a rapidly changing global economy. The success of these businesses as independent exporters is a testament to the potential of small and medium enterprises to compete in the global market, driving sustainable economic growth, job creation, and poverty reduction. This case study highlights the importance of continuous support, capacity building, and fostering global connections to enable MSMEs to thrive in an increasingly interconnected world.
Change Management Strategies in Improving Organizational Resilience: An Approach Based on Innovation, Digitalization, and Adaptive Leadership Dian Arlupi Utami; Yesa Cahayaning Ramadhani
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zbqqsj95

Abstract

Changes in a dynamic business environment require organizations to develop effective change management strategies to improve organizational resilience. This research discusses change management strategies in improving organizational resilience through innovation-based approaches, digitalization, and adaptive leadership. This research uses a qualitative approach with a case study design to analyze change management strategies in improving organizational resilience through innovation, digitalization, and adaptive leadership. The results showed that change management strategies based on innovation, digitalization, and adaptive leadership have a significant role in improving organizational resilience. Innovation allows organizations to stay relevant by creating new solutions in the face of evolving challenges. Digitalization plays a role in improving operational efficiency, accelerating decision-making, and opening up new opportunities through the use of technology. Meanwhile, adaptive leadership is a key factor in directing change with flexibility, building a culture that is responsive to external dynamics, and empowering human resources to be more responsive to change. The results of this study provide insights for organizational leaders in designing effective change management strategies to achieve resilience and sustainable growth.
Digital Transformation and Change Management: An Analysis of the Impact of Artificial Intelligence and Big Data Implementation on Organizational Performance Yesa Cahayaning Ramadhani; Dian Arlupi Utami
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tsp44n91

Abstract

Digital transformation through the application of artificial intelligence (AI) and big data has become a key strategy in improving organizational performance in various sectors. The implementation of these technologies enables increased operational efficiency, accelerated decision-making, and innovation in services and products. However, on the other hand, organizations face various challenges, including technology infrastructure readiness, employee resistance to change, and data security risks. Therefore, an effective change management strategy is needed to ensure the successful implementation of AI and big data in supporting digital transformation. This research uses a qualitative approach with case study method and literature review. Case studies were conducted on organizations that have implemented AI and big data to analyze their impact on operational performance and business strategy. Data was collected through in-depth interviews with key stakeholders, observation of work processes, and analysis of organizational documents. In addition, a literature review was used to identify findings from previous research on the enablers and barriers of digital technology implementation.  The results show that the implementation of AI and big data has a positive impact on organizational performance, especially in improving efficiency, decision-making accuracy, and innovation. However, successful implementation is strongly influenced by the organization's readiness to face technical and cultural challenges. Organizations that have visionary leadership, effective change management strategies, and training programs for employees tend to be more successful in adopting digital technologies.