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All Journal Asia-Pacific Management and Business Application Airlangga Journal of Innovation Management Indonesian Business Review PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) International Journal of Entrepreneurship and Sustainability Studies International Journal of Application on Economics and Business International Research Journal of Business Studies
Suhartanto, Eko
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pendampingan secara Daring untuk Peningkatan Kapabilitas Pelaku Usaha Mikro dan Performa Usaha Rebecca, Yemima Tanya; Nathalia, Kintania; Harsono, Elizabeth Christy; Widjaja, Steven; Nurkholis, Ilham; Djauhari, Jason; Gerrald, Greg; Suhartanto, Eko
Journal Pemberdayaan Masyarakat Indonesia Vol 5 No 2 (2023): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.5.2.205-218

Abstract

The increase in the number of micro, small and medium enterprises (MSMEs) has had a positive effect on the Indonesian economy. However, the pandemic has suppressed MSME activities in various regions in Indonesia, including MSMEs in Kuningan Regency, one of which is the Family Fried Chicken (FFC) micro business. This article discusses operational, marketing and financial strategies that can be implemented to assist FFC business owners in developing their business. The preparation of these strategies was carried out by the owner of the FFC and a group of third year Prasetiya Mulya University students. In implementing these strategies, students provide assistance for four months online. For students, this activity is part of the Community Development course, which is a four credit course.
SYSTEMATIC LITERATURE REVIEW: EXPLORATION OF FACTORS THAT INFLUENCE INNOVATION PERFORMANCE AND MANUFACTURING COMPANY PERFORMANCE Salomon, Lithrone Laricha; Irawan, Agustinus Purna; Suhartanto, Eko
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.162-182

Abstract

This research literature review that reviews the literature on the factors that influence innovation variables has been a lot, but those that review innovation performance variables are relatively still not much. Therefore, the literature review in this study aims to investigate the factors that affect innovation performance in manufacturing companies, as well as factors that act as mediation and moderation. The Systematic Literature Review (SLR) method is used in this study to analyze and review or look back at findings that are systematically identified based on previous research evidence related to factors that affect the innovation performance of manufacturing companies. Research data was obtained from Google Scholar with a time span of 2015-2023. Findings on journal searches found 304 articles. Based on the search for articles that discuss and focus on factors that affect the specific innovation performance of manufacturing companies, 25 articles were found. The article is used as a data source and will be examined in more depth. The results of the research found that (1) Various factors affect innovation performance in manufacturing companies; (2) Several factors can mediate and moderate exogenous (independent) variables on the innovation performance of manufacturing companies; and (3) Various theories have been used in research on the innovation performance of manufacturing companies. Therefore, manufacturing companies can use the above variables as factors that can be used to improve innovation performance to increase productivity, effectiveness, and can drive growth for manufacturing companies. These findings can be used as reference material for further research on variables that are able to mediate and moderate the relationship between exogenous variables on innovation performance in manufacturing companies and the theory used.
Entrepreneurship Education Research Opportunities based on the Global University Entrepreneurship Students’ Spirit Survey (GUESSS): A Conceptual Research Design Suhartanto, Eko
International Journal of Entrepreneurship and Sustainability Studies Vol. 4 No. 2 (2024): December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v4i2.2272

Abstract

Entrepreneurship education evidently can influence entrepreneurial intention and career choices among university students, but its effectiveness varies across contexts. Thus, further exploration to understand the interplay between entrepreneurship education and relevant interference factors is urgently needed. The objective of this paper is to highlight research avenues that leverage GUESSS data to examine factors impacting the relationship between entrepreneurship education and career transitions, family business succession, and entrepreneurial activities. The study adopts a conceptual research design that utilizes GUESSS data collected from university students worldwide. The data offer insights into students’ entrepreneurial activities, career choices, and family business involvement. Findings suggest significant research potential in examining the moderating effects of individual and environmental factors on entrepreneurship education's impact. The paper concludes by proposing research models to explore these dynamics, thus contributing to the broader entrepreneurship education literature. The novelty of this study lies in its introduction of GUESSS as a comprehensive cross-country data source, enabling new research opportunities. Its potential contribution to the body of knowledge includes advancing theoretical models on the interaction between entrepreneurship education, individual traits, and environmental factors. This study also opens doors for further empirical validation and collaboration among academic researchers worldwide.
Rantai Nilai dan Model Bisnis Fashion pada Brand Lokal Feodora, Fontanna Ofira; Handoyo, Anastasia Irene; Cendana, Graciela; Pier’s Moses, John; Suhartanto, Eko
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.5.1.66-75

Abstract

In this study, we analyze the implementation of Musse Official's corporate strategy to face the intense competition in the fashion industry, as well as the obstacles encountered. Specifically, this study presents Musse Official value chain analysis, which is based on the results of depth interviews with Musse Official’s owner. Facing a competing strategy that dares to spend money on a large scale, Musse Official puts customer engagement as its competitive advantage. For example, a promotional program for loyal consumers and convenience return of goods process. In addition, accuracy in procurement of goods and agile supply chain is also part of the Official Musse strategy.
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Yudianto, Bernadinus; Trilaksono, Teddy; Setiawati, Isti Budhi; Wijanarti, Sri Widya; Suhartanto, Eko
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies.
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence Siahaan, Arthur Tunggul; Suhartanto, Eko; Tercia, Christiana
International Research Journal of Business Studies Vol. 14 No. 2 (2021): August-November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.2.171-186

Abstract

This present study investigates the effect of technological turbulence on cooperation, the mediation role of non-economic satisfaction between focal constructs of relationship marketing (RM) and cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one company participating.
Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research Gunawan, Vania Pradipta; Trilaksono, Teddy; Prawiradipura, Herdy Jaya; Suhartanto, Eko; Rahayu, Sri; Dewantara, Made Handijaya
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 3 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.013.03.3

Abstract

This study investigates the effectiveness and challenges of Indonesia's digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) with 15 SME owners, representatives from four major e-commerce companies, and policymakers from the Ministry of Industry. Findings highlight significant gaps between planning and implementation, requiring tailored workshop materials, better coordination with marketplace enablers, and structured monitoring and evaluation (MONEV) systems. Success factors include appropriate marketplace selection, community engagement, and government support, while challenges involve monitoring difficulties, a lack of continuous mentorship, and digital literacy gaps. Managerial implications stress the importance of developing standardized training materials in collaboration with relevant associations, establishing clear learning outcomes and fostering continuous mentorship by successful SME champions. The findings of this study also contribute to policy makers and facilitators involved in this program by creating a framework for sustainable collaboration to ensure its long-term success and sustainability.
The forms, Drivers, and Impacts of Corporate Entrepreneurship in Business Organizations Suhartanto, Eko
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.16-26

Abstract

This literature review analyzes entrepreneurship and corporate entrepreneurship, focusing on their roles in economic development and organizational transformation. Entrepreneurship is categorized into the effects of entrepreneurial activities, the causes driving entrepreneurship, and the processes involved. Corporate entrepreneurship, defined as entrepreneurial activities within established firms, aims to tackle challenges from dynamic external factors like technological changes and competition. Corporate entrepreneurship manifests through corporate venturing and strategic entrepreneurship, leveraging resources and fostering innovation for a competitive advantage. The review discusses key antecedents like organizational culture and strategic leadership that influence success, with outcomes extending to financial performance and non-financial impacts such as stakeholder satisfaction and risk reduction. Aligning corporate entrepreneurship with broader strategic goals is crucial in dynamic environments. Entrepreneurial orientation, characterized by risk-taking, proactiveness, and innovativeness, fosters a corporate entrepreneurial culture. The study underscores the need for further research into corporate entrepreneurship's influence on organizational success amidst changing external conditions.
The Impacts of Coaching on Innovative Food Business Performance: A Study of Indonesian Entrepreneurship Development Program Suhartanto, Eko
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.61220

Abstract

Business coaching has emerged as a prominent tool for enhancing organizational performance and individual development. Relying on the Goal-setting theory, this article uses qualitative method to provide an empirical study about the impacts of the GROW (Goals, Reality, Options, and Will) model of business coaching on product development, managerial improvement, and fulfilment of legal aspects on top of financial aspects for Indonesian micro and small food businesses. The study was conducted based on the results of the Indonesian Food Innovation (IFI) coaching program; an entrepreneurship development activity initiated by the Indonesian Ministry of Industry. The data in this study was gathered from the tracery study carried out by the IFI committee. Conducting an experiment method using comparative of pre- and post-activities, this research compares the participants’ business performance before vs. after coaching intervention, this study finds evidence of the significant positive impacts of business coaching on enhancing business performance, such as sales value and business valuation. The success of an entrepreneurship development program is determined by the insight into vital issues that are specifically often faced in a particular industry. Therefore, entrepreneurship development programs need to be customized according to the industry.
THE IMPLEMENTATION OF STRATEGIC MANAGEMENT TO IMPROVE FAMILY BUSINESS PERFORMANCE Rochimat, Dedy; Irawan, Agustinus Purna; Suhartanto, Eko; Lim, Andriew
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.705-714

Abstract

Family business is an important component in driving the national economy. Good and professional family business management has a positive impact on the company's performance which ultimately improves the welfare of the wider community. Family business requires professional involvement in its implementation. This is because not all fields can be done by family members alone, so appropriate professional assistance is required. This article discusses how to implement strategic management in managing a family business by involving professionals. The method of discussion in this paper is a descriptive analysis method accompanied by a case study of a family company that has become a successful company. Based on the results of the analysis, it can be concluded that the success of the family business is higher with the involvement professional assistance. The company's basic values ​​must be the basis for the management and needs to be implemented in various company policies in a professional manner. The results of the discussion in this article will be used as a reference in further research.
Co-Authors Agustinus Purna Irawan Cendana, Graciela Djauhari, Jason Feodora, Fontanna Ofira Gerrald, Greg Handoyo, Anastasia Irene Harsono, Elizabeth Christy Lim, Andriew Lithrone Laricha Salomon Made Handijaya Dewantara Nathalia, Kintania Nurkholis, Ilham Pier’s Moses, John Prawiradipura, Herdy Jaya Rebecca, Yemima Tanya Rochimat, Dedy Santoso, Aloysius Budi Setiawati, Isti Budhi Siahaan, Arthur Tunggul SRI RAHAYU Teddy Trilaksono Tercia, Christiana Vania Pradipta Gunawan Widjaja, Steven Wijanarti, Sri Widya Yudianto, Bernadinus