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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) AdBispreneur IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Jurnal Ekonomi Integra SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Edueco Jurnal Mantik Economic Education and Entrepreneurship Journal Jurnal Sains dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara ProBisnis : Jurnal Manajemen Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Jurnal Ilmiah Accusi E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Manajemen : Jurnal Ekonomi Jurnal Ilmiah Accusi
Saragih, Liharman
Fakultas Ekonomi Universitas Simalungun
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Edueco

 1 
PENGARUH BRAND AUTHENTICITY DAN KUALITAS PRODUK PADA CAT PARAGON DIMODERATING OLEH BRAND IMAGE TERHADAP MINAT BELI KONSUMEN DI PANGLONG SINUHAJI Trivena Oktaviani Koyong; Risma Nurhaini Munthe; Liharman Saragih; Yesni Riana Damanik
Jurnal Edueco Vol. 5 No. 1 (2022): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

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Abstract

ABSTRAK Brand Authenticity dan kualitas produk pada cat paragon yang dimoderating oleh Brand Image dapat mempengaruhi minat beli konsumen. Paragon merupakan salah satu merek cat terkemuka di Indonesia dengan pengalaman bertahun-tahun. Salah satu cara bagi Paragon untuk meningkatkan penjualannya adalah dengan memanfaatkan brand authenticity, kualitas produk dan brand image yang mereka punyai. Dari penelitian ini dapat disimpulkan bahwa brand authenticity secara signifikan berpengaruh positif terhadap kualitas produk penggunaan cat Paragon. Ditemukan juga bahwa brand image dapat memoderasi secara positif pengaruh brand authenticity terhadap kualitas produk dari penggunaan cat Paragon. Kata kunci : : Brand Authenticity;Brand Image;Kualitas Produk;Minat Beli ABSTRACT Brand Authenticity and product quality at Paragon paint moderated by Brand Image can influence consumer buying interest. Paragon is one of the leading paint brands in Indonesia with many years of experience. One way for Paragon to increase its sales is to take advantage of their brand authenticity, product quality and brand image. From this research, it can be concluded that brand authenticity has a significant positive effect on product quality using Paragon paint. It was also found that brand image can positively moderate the effect of brand authenticity on product quality from the use of Paragon paint. Keywords: Brand Authenticity;Brand Image; Buying Interest;Product Quality)
Co-Authors Acai Sudirman Achichan Dani Grasella Natasya Achichan Dani Grasella Natasya Ade Prastiwi Aggiat Sinurat Agung Yudha Permana Agung Yudha Permana Anggiat Sinurat Anggiat Sinurat Anggreini, Annisa Fitri Arno Frayliado Saragih Ayu Nadila Carolin Agrifa Manik Damanik, Darwin Damanik, Elfina O P Damanik, Elfina O.P. Damanik, Toga Hotdianto Damanik, Vani Oktasya Damayanti Safitri Damayanti Safitri Dian Darma Syahputra Saragi Dian Darma Syahputra Saragi Dinda Maharani Dinda Maharani Djuli Sjafei Purba Djuli Syafei Purba Dwi Nanda Aryanti elfina damanik elfina damanik Elfina O P Damanik Elfina O P Damanik Elfina O P Damanik Elfina Okto Posmaida Damanik Elsanna BR Purba Ermika Sari Panjaitan Ervina Sriwidayati Farhan Afdillah Pulungan Farhan Afdillah Pulungan Fariaman Purba Fitri Ani Simbolon Giawa, Relahati Ginting, Fauziah Aftitah Girsang, Jefri Frans Boy Girsang, Rosita Manawari Gustin Muharani Hady Christian Purba Hafiz Azhar Haidir, Sharla Nasyawa Haloho , Dasmaika Apriani Handayani Pandiangan Handayani Pandiangan Harahap, Dwi Putri Aisyah Johanes W P Purba Johanes W P Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Johanes. W.P. Purba Jontarudi Tarigan, Wico Juliansyah, Rizky Juwita Maya Purba Kristianto Kristianto Lamsinar Simatupang Lika Anivia Pasaribu Mahaitin H Sinaga Maimunah Salimah Manurung Martina, Sri Miranda Saragih, Yulia Muhammad Hamdika Muhammad Kevin Jhody Saragih Munthe, Risma N Nessa Andhini Netty Vera Harianja Netty Vera Harianja Novi Anggraini Novi Anggraini Nur Ella Sari Purba Nurhasanah . nutri ciasi Okista, Rizky Oktavia, Retno Ayu Pandapotan Simatupang Parinduri, Taufik Pawer Darasa Panjaitan Perangin - angin, Dermawan Purba, Djuli Sjafei PURBA, ELIDAWATY Purba, Johanes W P PURBA, JOHANES WILFRID PANGIHUTAN Purba, Rizky Fadhila Putri Wahyuni Putri Wahyuni Rahayu, Elwi Sri Relahati Giawa Relahati Giawa Resna Napitu Resna Napitu Reza Afriza Risma N Munthe Risma Nuraini Munthe Rosita Manawari Girsang Rosita Manawari Girsang Sakti, Bima Perdana saragi, Dian Darma Syahputra Saragih, Arno Frayliado Saragih, Muhammad Kevin Jhody Saragih, Yoan Hendrawan Junpridan Sihite, Toga SIMBOLON, PIRMA Sinaga, Jantri Hotdi Sinta Egianinta Br Sitepu Sinurat, Anggiat Sipayung, Tuahman Siregar, Sonia Arnsiah Siti Rohani Siti Rohani Siti Rohani Sitinjak, Maria Cosmas Salsa Sri Martina Suhelpi Suhelpi Susan Pransiska Susan Pransiska Tarigan, Wico J Taufik Parinduri Theresia Febriana Tampubolon Titania Dwi Ramadani Titania Dwi Ramadani Toga Hotdianto Damanik Tri Mutiara Sakinah Tri Mutiara Sakinah Tri Mutiara Sakinah Trivena Oktaviani Koyong Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Tuahman Sipayung Turnip, Chintya Eris tutik susanti V. Purba, Maya Anggreani Vani Oktasya Damanik Vera Harianja, Netty Vina Depi Cintya Ginting Vitryani Tarigan Wico Jontarudi Tarigan Wirda Yuliani Yanti Jesika Nasution Yeni Ariesa Yesni Riana Damanik Yoan Hendrawan Saragih Yopandi, Trizki