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All Journal IMAGE Jurnal Sinergitas PkM & CSR Technomedia Journal ACTIVE: Journal of Physical Education, Sport, Health and Recreation Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Bulletin of Counseling and Psychotherapy Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Dynamic Management Journal Startupreneur Business Digital (SABDA Journal) The South East Asian Journal of Management International Journal of Advanced Multidisciplinary Journal of Social Science and Business Studies Multidiscience: Journal of Multidisciplinary Science Advance Sustainable Science, Engineering and Technology (ASSET)
Annas, Mohammad
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Journal : Dynamic Management Journal

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WHAT IS COMPANY IMAGE AS A MODERATION VARIABLE FOR CUSTOMER SATISFACTION IN THE EXPEDITION BUSINESS? Humairoh, Humairoh; Annas, Mohammad
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10271

Abstract

The aim of this research is to analyze the influence of service quality with company image as a moderating variable on customer satisfaction in the expedition business. The sample used was 96 people using a simple random sampling technique among Ninja Xpress expedition users using a survey method by distributing questionnaires. The collected data was analyzed using SmartPLS. The research results show that service quality has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on company image, company image has a positive but not significant influence on customer satisfaction and company image is not a moderating variable between service quality and customer satisfaction.
Co-Authors Adam, Mochammad Riyadh Rizky Adi S Ahmad, Gofur Alfian, Erwin Amanda Setiorini Armielia, Adestya Ayu Desmonda, Diera Ferdianto, Martinus Gilbert Handra, Tessa Harry Pramono, Harry Hasan, Djohan Gunawan Hendy Tannady Humairoh Humairoh, Humairoh Iswariyadi, Arief Jimmy, So Yohanes Krestiawan, Ari Dina Kusuma, Donny Wira Yudha Margareta Priswati Hayu Pratiwi Meilinda, Vivi Mugi Hartono Nosica Rizkalla Pramudito, Eko Sigit Prawira, Oqke Rabbania, Aura Santi Wijayanti, Dwi Gansar Sari Dewi, Cynthia Savira, Brisha Sultan, Muhammad Habifian