Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen

Value Co-Creation in the Sharing Economy Platform: The Role of Ethical Perceptions Tjokrosaputro, Miharni
Jurnal Manajemen Vol 25, No 3 (2021): October 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i3.754

Abstract

This study aims to determine the effects of consumer participation on value co-creation with consumers’ ethical perceptions as a mediation of the sharing economy platform in Indonesia. The research design used a quantitative method with a descriptive approach. The sampling technique used convenience sampling with 287 respondents. A questionnaire was utilized as the data collecting technique. SmartPLS was applied as the analysis tool. The results showed that consumer participation has a significant effect on ethical perceptions and value co-creation and ethical perceptions affect value co-creation significantly. Furthermore, this research proof that ethical perceptions mediate the positive relationship between value co-creation on the sharing economy platform in Indonesia. This research enrich and strengthen the role of consumer ethical perceptions and consumer participation in creating value co-creation that provides value for both consumers and service providers based on Service-Dominant Logic (Vargo and Lusch, 2008).
Understanding Consumers’ Intentions to Purchase Electric Motorcycles: Insights from the Theory of Planned Behavior Tjokrosaputro, Miharni; Indrawan, Satriya Cahya
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2608

Abstract

Global warming is a global issue, and electric vehicles provide an effective solution to help lower CO2 emissions. This study adopts and employs a descriptive quantitative approach to examine the factors influencing the purchase intention of electric motorcycles through the Theory of Planned Behavior (TPB) lens. Specifically, it investigates how perceived behavioral control and subjective norms affect purchase intention, with consumer attitudes mediating these effects. Using a purposive sample of 206 respondents, 202 of whom were valid participants currently using electric motorcycles, data were gathered through online surveys and analyzed with SmartPLS-SEM. Findings of this study resulted  that subjective  norms and perceived behavioral control significantly affect purchase intention, with attitude mediating between subjective norms and purchase intention. These insights offer valuable guidance for industry professionals, especially in promoting electric motorcycle adoption and fostering positive consumer attitudes.