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All Journal Jurnal Manajemen dan Agribisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Student Development Informatics Management (JoSDIM) Journal of International Conference Proceedings Journal of Business Integration Competitive
Tirtayasa, Satria
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Pengaruh Citra Perusahaan dan Harga Terhadap Kepuasan Pelanggan di Mediasi Keputusan Pembelian Sebagai Variabel Intervening (Studi Kasus Indihome Bisnis PT. Telkom Witel Medan) Hermawan, Joko; Tirtayasa, Satria; Suwito, Suwito
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5071

Abstract

This research uses a quantitative descriptive approach with a sample of 100 respondents who are customers of PT Telkom Witel Medan. Data collection techniques in this study used interviews and questionnaires as well as data analysis techniques using Partial Least Square (SmartPls) version 3. The research objective was to identify and analyze the seven conceptual frameworks proposed in the form of the influence of corporate image on customer satisfaction, the influence of corporate image on purchasing decisions, the effect of price on customer satisfaction, the effect of price on purchasing decisions, the effect of purchasing decisions on customer satisfaction, the influence of corporate image on customer satisfaction through purchasing decisions, the effect of prices on customer satisfaction through purchasing decisions. The test results answer the hypotheses of the seven statements in the conceptual framework which are stated as a whole to have a positive and significant effect on this study.
E-SATISFACTION AND E-LOYALTY: THE ROLE OF BRAND IMAGE AND E-SERVICE QUALITY Tirtayasa, Satria; Jufrizen, Jufrizen; Pirari, Wimpi Siski; Maya Sari, Maya Sari
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 1 (2024): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i1.5677

Abstract

The effect of brand image and e-service quality on e-loyalty is mediated via e-satisfaction, as this study's empirical evidence demonstrates. Four variables are used in the study model, which applies the idea of mediation. SEM-PLS is used to assess each association. A total of 384 Medan-based Shopee e-commerce users who have made at least three online purchases were included in this study using a purposive sample technique. An online questionnaire was used for data collecting, and the partial least squares (PLS) analysis method was used for data analysis. The study's findings revealed that e-satisfaction was positively and significantly impacted by brand image, e-satisfaction was positively and significantly impacted by e-service quality, e-loyalty was positively and significantly impacted by brand image, e-satisfaction positively and significantly impacted by e-loyalty, and brand image affects e-loyalty through e-satisfaction and e-service quality through e-satisfaction. According to this research, e-satisfaction acts as a mediator between brand image and e-service quality's effects on e-loyalty and e-commerce. The e-satisfaction measure should be analyzed or used as an independent variable rather than a mediating variable, according to recommendations for additional research.
A CONFIRMATORY ANALYSIS OF FOOD SECURITY IN NORTH SUMATERA Yusri, Mohammad; Tirtayasa, Satria; Siregar, Muhammad Said; Kartaatmaja, R.S.
Jurnal Manajemen dan Agribisnis Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.1.64

Abstract

This study aims to provide empirical evidence and investigations on the development of food security in North Sumatera Province (PSU). This research was conducted in districts/cities in North Sumatera Province. Data collection techniques in this study were secondary data collection (aspects of food production per year in a cycle of two harvests calculated on an average, annual population growth rate and annual rice field area), observation and interviews. The analysis technique using Confirmatory Factor Analysis. The results showed that the trend of food security in the aspect of food production, in the aspect of production value, has generally decreased, so that the fulfillment of food production is only eighty percent and shortages each year are met through imports from other countries. Welfare in the PSU is determined by confirmatory factors with the availability of agricultural land, then population and food security. Keywords: confirmatory analysis, food security, north sumatera, agriculture, starving
Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions Siagian, Hendra Sakti Putra; Khair, Hazmanan; Jufrizen, Jufrizen; Tirtayasa, Satria; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3973

Abstract

Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.
The Importance of Green Brand Knowledge to Purchase Intention Purba, Roberto Roy; Simanjuntak, Owen De Pinto; Tambunan, Elisabet; Rahmat, Muhammad; Tirtayasa, Satria
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3977

Abstract

This research aims to determine the influence of green brand knowledge and environmental concern on green purchase intention among consumers who use the Shopee application in the city of Medan. This type of research is descriptive quantitative. The population in this study were customers who used the Shopee application with the research sample using the Lemeshow formula, namely 96 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Multiple Linear Regression Test and Hypothesis Test using the SPSS Version 26 for Windows program. The research results show that green brand knowledge has a positive and significant effect on green purchase intention. Environmental concern has a positive and significant effect on green purchase intention. green brand knowledge and environmental concern simultaneously have a positive and significant effect on green purchase intention.
The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City Tirtayasa, Satria; Khair, Hazmanan; Tusakdiah, Halimah
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.23

Abstract

This study aims to analyze and determine the effect of Brand Awareness and Online Customer Reviews on the purchasing decision of Maybelline lipstick products in online e-commerce among students in Medan. The study uses an associative approach with a sample of 386 students who use Maybelline lipstick. Data was collected through questionnaires, and the data was analyzed using quantitative analysis with Smart PLS (Partial Least Squares) for hypothesis testing and model evaluation. The findings show that Brand Awareness has a significant influence on the purchasing decision of Maybelline lipstick products in e-commerce. Online Customer Reviews also significantly affect the purchasing decision of Maybelline lipstick in e-commerce. Furthermore, Brand Awareness significantly influences the purchase interest in Maybelline lipstick, while Online Customer Reviews similarly affect purchase interest. Purchase interest, in turn, significantly influences the purchasing decision of Maybelline lipstick in e-commerce. The results also show that Brand Awareness affects purchasing decisions through purchase interest, as does Online Customer Reviews.
Co-Authors Hazmanan Khair, Hazmanan Hermawan, Joko Jufrizen Kartaatmaja, R.S. Maya Sari, Maya Sari Muhammad Said Siregar Owen De Pinto Simanjuntak Pirari, Wimpi Siski Purba, Roberto Roy Rahmat, Muhammad Siagian, Hendra Sakti Putra Suwito Suwito Tambunan, Elisabet Tusakdiah, Halimah Yusri, Mohammad