Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Insight Management Journal Journal of International Conference Proceedings Abdimas Mandalika
Siagian, Hendra Sakti Putra
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Menjawab Tantangan Transformasi Digital: Implikasi Kepemimpinan Transformasional terhadap Adopsi Teknologi Digital Octoyuda, Edgar; Siagian, Hendra Sakti Putra; Putri, Hidayatna
Ekonomi dan Bisnis Vol 10 No 2 (2023): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v10i2.6970

Abstract

Leadership is essential for corporate to strive the MSMEs to adopt the digital technology. However, the topic of how MSMEs managers may integrate the four dimensions of transformational leadership to increase adoption in the digital transformation era remains unanswered. This study investigates the role of transformative leadership in predicting MSMEs' adoption of digital technology. The research preposition was explored by a sample of 203 Indonesian MSMEs' employees. The fuzzy set qualitative comparative analysis (fsQCA) method was used to study the complex causality of transformational leadership in the adoption of digital technologies by MSMEs. The appropriate configurations connected to high agility were discovered by FsQCA, and this study concluded that idealized influence, inspirational motivation, and individual consideration will lead MSMEs to attain adoption of digital technology. This study provides theoretical and managerial guidance to scholars and managers interested in examining organizational adoption of digital technology in the MSME sector through the use of the four dimensions of transformational leadership. Following that, other theoretical contributions, practical implications, and future directions are considered.
Assessing the experiential marketing and customer value to develop the customer satisfaction Siagian, Hendra Sakti Putra; Octoyuda, Edgar
Insight Management Journal Vol. 4 No. 2 (2024): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i2.318

Abstract

Customer loyalty refers to the dedication of a customer to consistently utilize the products or services of a particular company on a voluntary basis in the future. The achievement of this is inextricably linked to experiential marketing elements, customer value, and customer gratification, all of which marketers employ when attempting to sell products and services to consumers. This investigation was conducted in the North Sumatra region with specialist physicians as end users of pharmaceutical company products. The primary objective of this study is to investigate the relationship between customer value and customer satisfaction, as well as to assess the effect of customer value as a mediator between customer satisfaction and experiential marketing. The methodology employed a quantitative non-probability sampling strategy, resulting in the acquisition of 212 respondents. Through social media distribution of questionnaires, data is gathered. For assessing variable data, a Likert scale is utilized. Utilizing SmartPLS 3.0 and structural equation modeling (SEM), the data analysis method employs SEM. Customer value mediates the relationship between experiential marketing and customer satisfaction, as determined by the analysis's findings. Customer value and experiential marketing both have a positive impact on customer satisfaction. The company has integrated customer value and experiential marketing implications into one of its strategies to enhance physician satisfaction
Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions Siagian, Hendra Sakti Putra; Khair, Hazmanan; Jufrizen, Jufrizen; Tirtayasa, Satria; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3973

Abstract

Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.
The Role of Human Resources in the Implementation of Cooperative Management to Improve Cooperative Performance Al Washliyah Muslim University Rahmat, Muhammad; Pasaribu, Fajar; Iskandar Batubara, Dedi; Siagian, Hendra Sakti Putra; Roy Purba, Roberto
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3974

Abstract

Human resources have a good role for every organization individually or in groups, human resources are the main driver in the smooth running of business activities, even the development of the company is determined by human resources. Good management is needed in a company as well as in a cooperative so that human resources can be used properly. Management ensures that the resources owned by the cooperative are used effectively and efficiently. Good cooperative management will create a cooperative that determines the success of achieving the vision, mission and goals of the cooperative. The implementation of good cooperatives is important to achieve the expected goals. Cooperative activities cannot be separated from the role of members in it, for this reason the welfare of members is one of the goals that must be achieved. This research is a narrative inquiry with a qualitative approach. This research is to see the implementation of employees in implementing the concepts, definitions, and empirical indicators of Cooperative Management. The results of this study show that employees are able to carry out their duties, principals and functions in accordance with the Standard Operating Procedures in decision-making, and employees have a good role in managing cooperatives.
The Role of Green Entrepreneurship as an Innovative Strategy in Addressing the Environmental Crisis Cahyati, Suci; Chairia, Chairia; Siagian, Hendra Sakti Putra; Meilisa, Dina
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.972

Abstract

The escalating environmental crisis has demanded not only policy reform and technological advancement, but also a fundamental shift in the way economic value is created. This study explores green entrepreneurship as a transformative and innovative strategy to address ecological degradation while fostering sustainable economic growth. Through a multidisciplinary lens, we conceptualize green entrepreneurship not merely as environmentally friendly business practices, but as a disruptive force capable of reconfiguring market dynamics, consumer behavior, and socio-ecological systems. Drawing upon emerging frameworks in sustainable innovation and systems thinking, this paper proposes a novel typology of green entrepreneurial models that integrate circular economy principles, community-based innovation, and regenerative practices. Our analysis reveals that green entrepreneurs are uniquely positioned to bridge institutional gaps, catalyze grassroots movements, and scale systemic solutions to environmental challenges. The study concludes with policy recommendations aimed at fostering an enabling ecosystem for green entrepreneurship as a core pillar in the transition toward a low-carbon, resilient, and inclusive economy.
Pentingnya Kewirausahaan Hijau : Edukasi Penggunaan Pupuk Organik Cair Kulit Nanas Dan Air Kelapa Cahyati, Suci; Siagian, Hendra Sakti Putra; Ginting, Lisnawati; Shabirah, Hanifa
Abdimas Mandalika Vol 4, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v4i4.33379

Abstract

Abstract:  This community service program aims to educate the residents of Bintang Meriah Village about the importance of green entrepreneurship through the use of organic waste as liquid organic fertilizer. The main focus is the use of locally available and abundant pineapple peels and coconut water. The method used is a participatory approach through outreach, hands-on training, and pre- and post-activity evaluations. The results of the community service program show a significant increase in community knowledge and skills in processing organic waste into economically valuable and environmentally friendly products. The resulting liquid organic fertilizer has been proven to improve soil quality and plant growth. This program also opens up new entrepreneurial opportunities for residents, particularly in the sustainable agriculture sector. This activity proves that environmental education packaged as a green entrepreneurship can encourage economic independence while preserving the environment.Abstrak: Pengabdian ini bertujuan untuk mengedukasi masyarakat Desa Bintang Meriah mengenai pentingnya kewirausahaan hijau melalui pemanfaatan limbah organik sebagai pupuk organik cair. Fokus utama adalah pemanfaatan kulit nanas dan air kelapa yang tersedia secara lokal dan melimpah. Metode yang digunakan adalah pendekatan partisipatif melalui sosialisasi, pelatihan praktik langsung, dan evaluasi sebelum dan sesudah kegiatan. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan masyarakat dalam mengolah limbah organik menjadi produk yang bernilai ekonomis dan ramah lingkungan. Pupuk organik cair yang dihasilkan terbukti dapat meningkatkan kualitas tanah serta pertumbuhan tanaman. Program ini juga membuka peluang kewirausahaan baru bagi warga, khususnya dalam sektor pertanian berkelanjutan. Kegiatan ini membuktikan bahwa edukasi lingkungan yang dikemas dalam kewirausahaan hijau mampu mendorong kemandirian ekonomi sekaligus pelestarian lingkungan.
Memperkuat Kinerja Keuangan UMKM: Explorasi Peran Kepemimpinan Transformasional Digital dan Ketangkasan Organisasi Putri, Hidayatna; Siagian, Hendra Sakti Putra; Octoyuda, Edgar; Chairia; Sari, Ria Nelly
Ekonomi dan Bisnis Vol 11 No 2 (2024): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leadership engagement and organisational agility are crucial for organisations in enhancing their performance, particularly in terms of financial performance. This study investigates how digital transformational leadership contributes to enhancing the financial performance of micro, small, and medium enterprises (MSMEs) by fostering organisational agility. Nevertheless, there is a lack of extensive research on the significance of digital transformational leadership, particularly within the context of MSMEs. This study specifically examines MSMEs located in North Sumatra. The sample size for this study consists of 138 employees from various organisation. The chosen analytical approach is Structural Equation Modelling (SEM), which is employed to examine the relationship between the variables under investigation. The research findings indicate that both digital transformational leadership and organisational agility have a substantial and beneficial influence on financial performance. Furthermore, it is observed that digital transformational leadership has a good impact on organisational agility. Organisational agility serves as a powerful intermediary in the connection between digital transformative leadership and enhanced financial performance of MSMEs. This study offers theoretical and practical advice for researchers and managers who are interested in devising methods to enhance financial performance in the MSME sector by implementing digital transformational leadership and fostering organisational agility. This study also examines other theoretical and practical contributions, and future research objectives. Keywords: Digital Transformastional Leadership; Organizational Agility; Financial Performance; MSME.
Co-Authors Chairia Chairia, Chairia Edgar Octoyuda Fajar Pasaribu Ginting, Lisnawati Hazmanan Khair, Hazmanan Iskandar Batubara, Dedi Jufrizen Meilisa, Dina Putri, Hidayatna Rahmat, Muhammad Ria Nelly Sari Roy Purba, Roberto Shabirah, Hanifa Suci Cahyati Tirtayasa, Satria