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All Journal Economic Education Analysis Journal Economic Education and Entrepreneurship Journal JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Journal of Social Science Education Social Pedagogy: Journal of Social Science Education
Hestiningtyas, Widya
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

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Indigenous Value Entrepreneurship Minang Communities as A Supplement to the Development of A Culturally Responsive Pedagogy Hestiningtyas, Widya; Sinaga, Risma Margaretha
Journal of Economics Education and Entrepreneurship Vol 5, No 1 (2024): JEE, APRIL 2024
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v5i1.9535

Abstract

There have been many studies on entrepreneurship, but relatively few studies have revealed the entrepreneurial motivation of the Minang people. Even though the Minang people's creative process towards entrepreneurial success can be adopted as a source of value in developing entrepreneurial learning. This study aims to determine the values of the overseas Minangkabau community in entrepreneurship. To answer this question, qualitative research methods are used. Participants were 3 Minangkabau people who represented nomads who had successful entrepreneurship in Lampung province, information from research subjects was extracted through in-depth interviews. The data obtained were then analyzed descriptively qualitatively. The results of the data analysis were then examined using a motivational theory analysis knife. Obtained the value of self-esteem, the value of hard work and the value of contributing to the family as the motivation of overseas Minang people in entrepreneurship. In addition, the universal values extracted from the entrepreneurial culture can be used as a source of entrepreneurial value. It is suggested that further research can develop a Culturally Responsive Pedagogy Entrepreneurship.
The Effect of Social Influence on Students’ Purchase Decision at Marketplace of Shopee Al Karimah, Fida Lu'luk; Nurdin, Nurdin; Hestiningtyas, Widya
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.4309

Abstract

The digital age which is signed by the use of internet media on business through various channels such as electronic commerce (e-commerce) creates a new thing of consumer behavior particulary on students. The aims of this study were to find out the effect of social influence on students’ purchase decision at marketplace of Shopee. This research is categorized into quantitative research and used a verificative description method. The data were collected using observation and online questionnaire technique. The sampling technique of this research used a purposive sampling with total of the samples were of 91 students who had been purchasing at Shopee. The analysis result showed that there was a positive and significant effect of social influence on purchase decision at marketplace of Shopee is 31,7%. Briefly, the hypothesis proposed in this research was accepted. In conclusion, it can be stated that social influence can effect on students’ purchase decision at marketplace of Shopee.
Co-Authors Afriyanto, Verdyan Nur Al Karimah, Fida Lu'luk Amanah, Rizki Nur Azzahroh, Faridatun Bayu Prasetyo, Bayu Erlina Rufaidah Fanni Rahmawati Hasan Hariri I Komang Winatha NUR FITRIANI Nurdiansyah, Reza Andika Nurdin Nurdin Nurzafira, Istiqomah Pujiati Pujiati Rahmah Dianti Putri Rahmawati, Rahmawati Ramadan, Figo Muhammad Risma Margaretha Sinaga Rizal, Yoh Rosidin, UU Sowiyah Sowiyah Suroto Suroto Tedi Rusman Yon Rizal