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All Journal Jurnal Sosiologi Reflektif Media Wisata Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Tourism Destination and Attraction Journal of Tourism and Economic Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Yitno Purwoko
Sekolah Tinggi Ilmu Pariwisata API Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Optimalisasi Potensi Alam, Ekonomi, dan Budaya Desa Wisata Pupus melalui Pendekatan Green Digital Management Yitno Purwoko; Erna Wigati; Aceng Gima Sugiama; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.194

Abstract

Pupus Tourism Village in Ponorogo Regency is a pioneering tourist village endowed with diverse natural, economic, and cultural potential, yet its development remains constrained by limited infrastructure and insufficient utilization of digital technology. This condition has hindered the optimization of local attractions such as Mloko Sewu, Selorejo Waterfall, Mount Tapak Bimo trekking, as well as local products including palm sugar, coffee, porang, and goat milk in supporting the village economy. This study aims to analyze strategies for optimizing village potential through the application of Green Digital Management (GDM) as an effort to establish sustainable tourism business practices. A qualitative research approach was employed, with data collected through observation, interviews, and documentation. The findings reveal that the implementation of GDM can serve as a strategic approach for Pupus Tourism Village by integrating environmentally based digital promotion, strengthening eco-friendly creative economy initiatives, and revitalizing local culture such as the bersih desa ritual and communal work (gotong royong). The implications highlight the importance of collaboration between government, community, and tourism stakeholders in applying GDM to enhance the competitiveness of Pupus Tourism Village while simultaneously promoting sustainable economic, social, and ecological development.
Identifikasi indikator kinerja pengelolaan desa wisata rintisan, study kasus desa wisata Karang, Trimulyo, Sleman Ani Wijayanti; Yitno Purwoko
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/qmv6rk38

Abstract

Karang tourism village is a pioneer tourism village that was just inaugurated in 2022. The management of the Karang tourism village involves various stakeholders consisting of academics, entrepreneurs, communities, association, and government. The performance of the management and development of the Karang tourism village is measured using several indicators that have an influence on the achievement of the tourism village management target. This study uses a quantitative descriptive approach. Primary data was obtained through an instrument consisting of eight performances measured by their respective indicators. The data analysis technique used is scoring and data reduction. The results showed that the measurement results of the eight management performances of Karang tourism village showed the highest value of 2.17, namely institutional performance, while the lowest value was 0.33 namely marketing performance. The performance rating of the management of the Karang tourism village has not reached very good, but it has only reached good and sufficient, this is in accordance with the category as a pioneer tourism village. Management performance that has a good rating, namely institutions, tourist attractions, and amenities. Meanwhile, management that received sufficient ratings, namely partnership, accessibility, community participation, tourism marketing, and conservation
Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Produk (Studi Kasus Goebog Resto, Yogyakarta) Agatha Amalia Rosita; Yitno Purwoko; Andhyka Murti
Journal of Tourism and Economic Vol. 5 No. 1 (2022): Edisi 9 Jun 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/z42cwg05

Abstract

This study aims to determine the attributes that are priority improvements and to determine the attributes that are considered important by consumers in order to achieve customer satisfaction at Goebog Resto Bantul, Yogyakarta. This research was conducted by collecting data using direct observation and distributing questionnaires to consumers who came and enjoyed the products of Goebog Resto. In this study there are six attributes on product quality which include, food taste, menu variety, dish portions, quality of food ingredients, food presentation, and price. These attributes are used to measure the level of importance and level of performance on product quality. The analysis was carried out using a quantitative descriptive approach with statistical analysis of Importance Performance Analysis (IPA). From the GAP analysis between actual and expected performance, it can be seen that the performance of Goebog Resto Bantul, Yogyakarta has not been optimal beyond what consumers expect.
Strategi Pengembangan Health Tourism Di Yogyakarta Kartika Fajar Nieamah; Yitno Purwoko
Journal of Tourism and Economic Vol. 4 No. 1 (2021): Edisi 7 Juni 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/9xntv362

Abstract

Health tourism is a travel activity to get health services. Yogyakarta is one of the provinces that has the potential to develop health tourism. This is seen by Yogyakarta type A hospitals, having 11 5-star hotels that provide spa and fitness. However, currently health tourism has not been widely realized and has not been developed in Yogyakarta. The purpose of this study was to determine the components of health tourism development and to find out the strategy for developing health tourism. This research uses descriptive qualitative method with data collection techniques using in-depth interviews and literature study. The data analysis method used is the SWOT method. The result of this research is that the components of health tourism development are adequate facilities, qualified human resources, professional medical personnel, affordable prices, marketing, and information technology. The strategy in developing health tourism is to increase promotion from both social and print media, provide training to human resources, provide discounts on certain products, make attractive products, health tourism is covered by BPJS, complete health tourism support facilities, build buildings / interesting facilities so that it becomes its main attraction.
Co-Authors Aceng Gima Sugiama Agatha Amalia Rosita Agatha Amalia Rosita Andhyka Murti Ani Wijayanti Ani Wijayanti Anwani Arief Fiddienika Elisa Dwi Rohani Erna Wigati Kustini, Henny M Fathurrahman Nurul Hakim Murti, Andhyka Noviana Utami Noviastuti, Nina Setiawan Priatmoko Sri Yulianto Fajar Pradapa Syamsiar, Syamsiar Tuti Panghastuti Wigati, Erna