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MODEL STRATEGI PEMASARAN BERBASIS DIGITAL PADA KOPERASI SIMPAN PINJAM (KONSEP PADA KOPERASI MUGI LESTARI) Citra Savitri; Mumun Maemunah
JURNAL BUANA PENGABDIAN Vol 3 No 1 (2021): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Perubahan perilaku konsumen pada masa pandemi membawa dampak pada perkembangan bisnis saat ini. Koperasi merupakan salah satu unit usaha yang berdampak pada masa pandemi. Salah satu strategi yang harus dilakukan oleh setiap bisnis adalah meningkatkan atau merubah pola pemasaran dari basis offline menjadi online agar dapat bersaing. Model konsep strategi pemasaran berbasis digital diharapkan mampu memberikan peluang untuk tetap bertahan di dunia perkoperasian. Koperasi Simpan Pinjam Mugi Lestari merupakan salah satu koperasi yang secara langsung berdampak dari masa pandemi. Edukasi tentang peran penting pengembangan pemasaran berbasis digital melalui metode ceramah dan diskusi diberikan sebagai upaya intuk bersaing dan meningkatkan kemampuan dalam mengembangkan bisnis KSP serta upaya untuk melakukan transformasi transformasi dari era konvensional menuju era digital. Hasil yang diperoleh dari kegiatan ini diharapkan dapat memberikan sumbangan bagi KSP Mugi Lestari melalui peningkatan usaha dengan menerapkan strategi pemasaran berbasis digital yang tepat. Kata Kunci : Strategi pemasaran, Digital,Koperasi simpan pinjam.

Pengaruh Growth, Firm Size, Environmental Performance, dan Media Exposure Terhadap Carbon Emission Disclosure: Studi Kasus Pada Perusahaan High Profile yang Terdaftar di Bursa Efek Indonesia Rizky Amalia Rosa; Mumun Maemunah; Yanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2370

This research aims to test the effectgrowth, firm size, environmental performance and media exposure to carbon emission disclosure. Growth measured by profit growth, firm size measured from the company's total assets, environmental performance is measured from the company's PROPER rating and media exposure is measured using a dummy variable. Carbon-intensive industries are given a score of 1 and non-carbon-intensive industries are given a score of 0. The presence of media coverage is given a score of 1 and vice versa. This research was conducted at the high profile company listed on the Indonesia Stock Exchange for the period 2020, 2021 and 2022. The research method in this study uses the hypothesis testing method with modeling Structural equation modeling(SEM) using SmartPLS software version 3.0. Based on testing in this research, it can be concluded that Growth has a significant positive influence on Carbon Emission Dislosure, Firm Size has no significant effect on Carbon Emission Disclosure, Environmental Performance does not have a significant effect on Carbon Emission Disclosure, and Media Exposure significant positive effect onCarbon Emission Disclosure.

Model Peningkatan E-Satisfaction melalui E-Trust Dan E-Service Quality Pengguna Shopee Pay Pada Generasi Y dan Z Di Kabupaten Karawang Citra Savitri; Mumun Maemunah
BUANA ILMU Vol 8 No 2 (2024): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v8i2.7227

Teknologi dan informasi dalam bidang bisnis sangat mempengaruhi untuk meningkatkan jangkauan bisnis yang lebih luas sehingga membuat masyarakat sering melakukan transaksi elektronik menggunakan smartphone. Salah satu perubahan yang terjadi adalah dalam transaksipembelian. Konsumen mulai beralih kepada pembelian online yang dirasa jauh lebih praktis, cepat, dan efektif dibandingkan dengan pembelian secara langsung. Fenomena ini dimanfaatkan oleh para pelaku bisnis untuk memperluas ranah bisnisnya pada penjualan online. Penelitian ini bertujuan untuk: (1) mengetahui korelasi antara pengaruh E-Trust dan E-Service Quality dan;(2) mengetahui pengaruh parsial E-Trust dan E-Service Quality terhadap Customer Satisfaction;(3) mengetahui pengaruh simultan E-Trust dan E-Service Quality terhadap CustomerSatisfaction; (4) mengetahui hubungan antara E-Trust dan E-Service Quality

Faktor-Faktor Kepuasan Kerja Dalam Upaya Meningkatkan Produktivitas Kerja Karyawan Bidang Sumber Daya Manusia PT. Telekomunikasi Indonesia Regional Provinsi Jawa Barat Maemunah, Mumun; Rismayadi, Budi

Publisher :

Mempunyai tenaga kerja yang bermotivasi kerja tinggi adalah salah satu tujuan setiap perusahaan agar produktivitas tenaga kerja yang tinggi dapat tercapai. Salah satu bagian dari motivasi kerja adalah kepuasan kerja. Berbagai macam cara yang ditempuh perusahaan untuk memenuhi kepuasan kerja karyawan, misalnya memberi gaji yang layak, fasilitas yang memadai, kesejahteraan diperhatikan, memberi penghargaan, dan pengakuan kepada karyawan yang berprestasi. Penelitian ini bertujuan untuk menelaah adalah, faktor-faktor apa saja yang menimbulkan kepuasan kerja karyawan dan faktor-faktor apa yang paling mempengaruhi dan perlu diperbaiki agar dapat meningkatkan produktivitas kerja karyawan pada Bidang Sumber Daya Manusia PT. Telekomunikasi Indonesia Regional Provinsi Jawa Barat. Jenis penelitian yang digunakan yaitu deskriptif komparatif dengan metode studi kasus. Variabel yang diteliti adalah Faktor-faktor kepuasan kerja adalah variabel X (bebas) dan produktivitas adalah variabel Y (terikat). sedangkan yang menjadi sumber datanya adalah karyawan bagian SDM Kantor Pusat. Teknik pengumpulan datanya melalui wawancara, kuisoner, dan dokumentasi. Untuk mengetahui dan menjawab permasalahan dalam penelitian tersebut, maka penelitian ini dilakukan terhadap 46 orang karyawan tetap pada Bidang Sumber Daya Manusia. Hasil penelitian menunjukkan faktor-faktor yang menimbulkan kepuasan kerja karyawan pada bidang Sumber Daya Manusia PT. Telekomunikasi Indonesia Regional Provinsi Jawa Barat diantaranya adalah prestasi kerja, pengakuan, tanggung jawab, gaji, jaminan pekerjaan, dan status.Secara keseluruhan dalam penelitian ditemukan bahwa faktor-faktor kepuasan kerja karyawan Bidang Sumber Daya Manusia yakni kemajuan, pengakuan, prestasi kerja, mutu supervisi dan pelaksanaan kebijakan dan peraturan perusahaan menurun dari yang diharapkan oleh karyawan dan perusahaan. Faktor-faktor kepuasan kerja karyawan tersebut yang paling mempengaruhi produktivitas kerja karyawan dan mengakibatkan perlunya tindakan (solusi) untuk memperbaiki faktor-faktor kepuasan kerja yang menurun tersebut, dalam upaya meningkatkan produktivitas kerja karyawan.

Pengaruh Motivasi Kerja, Kepemimpinan dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan serta Dampaknya pada Kinerja Perusahaan (Studi kasus pada PT. Concord Indonesia) Rismayadi, Budi; Maemunah, Mumun
Jurnal Manajemen dan Bisnis Kreatif Vol 2 No 1 (2016): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v2i1.181

Abstrak Rendahnya kinerja Perusahaan PT. Concord Indonesia di Kabupaten Karawang diduga disebabkan oleh Motivasi Kerja, Kepemimpinan, Budaya Organisasi dan Kepuasan Kerja Karyawan yang relatif masih rendah. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Motivasi Kerja, Kepemimpinan, dan Budaya Organisasi secara parsial maupun simultan terhadap Kepuasan Kerja Karyawan. Untuk mengetahui dan menganalisis pengaruh Motivasi Kerja, Kepemimpinan, Budaya Organisasi dan Kepuasan Kerja Karyawan secara parsial maupun simultan terhadap kinerja perusahaan. Populasi dalam penelitian ini sebesar 245 karyawan PT. Concord Indonesia di Kabupaten Karawang. Metode penelitian yang digunakan dalam penelitian ini adalah metode survey deskriptif dan survey eksplanatori dengan ukuran sampel sebesar 245 responden, serta metode analisis data yang digunakan adalah SEM (Structural Equation Modeling). Berdasarkan hasil penelitian, didapat temuan bahwa Motivasi Kerja dan Budaya Organisasi secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Kerja Karyawan, tetapi variable Kepemimpinan tidak signifikan berpengaruh terhadap Kepuasan Kerja Karyawan, meskipun demikian secara simultan ketiga variable tersebut terbukti berpengaruh positif dan signifikan terhadap Kepuasan Kerja Karyawan. Budaya Organisasi secara parsial merupakan variabel yang paling dominan berpengaruh terhadap Kepuasan Kerja Karyawan. Motivasi Kerja, Kepemimpinan, Budaya Organisasi dan Kepuasan Kerja Karyawan secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kinerja perusahaan. Budaya organisasi secara parsial merupakan variabel yang paling dominan berpengaruh terhadap kinerja perusahaan. Hasil penelitian menunjukkan juga bahwa Kepuasan Kerja Karyawan merupakan variabel Partial mediating pada pengaruh Motivasi Kerja, kepemimpinan dan Budaya Organisasi terhadap kinerja Perusahaan. Kata Kunci: Motivasi Kerja, Kepemimpinan, Budaya Organisasi, Kepuasan Kerja Karyawan, Kinerja Perusahaan.

Pengaruh Penerapan Green Accounting, Environmental Disclosure, dan Material Flow Cost Accounting Terhadap Sustainable Development Goals: Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Yasa Silpiani Anugrah; Mumun Maemunah; Carolyn Lukita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4298

The purpose of this study was to examine the effect of Green Accounting, Environmental Disclosure and Material Flow Cost Accounting (MFCA) on Sustainable Development Goals (SDGS). The population utilized is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019 - 2023. The sampling technique used was purposive sampling, so that the sample amounted to 100 observations (20 companies for 5 years). The analysis technique utilized is the classic assumption test, multiple linear regression analysis. The results showed that green accounting and environmental disclosure have an effect on achieving SDGs, while MFCA has no influence on SDGs. This study has implications for manufacturing companies that implement green accounting by incurring environmental costs that will help improve the company's SDGs.

Pengaruh Penerapan Green Accounting, Environmental Disclosure, dan Material Flow Cost Accounting Terhadap Sustainable Development Goals: Studi Kasus pada Perusahaan Manufaktur yang Terdaftar di BEI Yasa Silpiani Anugrah; Mumun Maemunah; Carolyn Lukita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4298

The purpose of this study was to examine the effect of Green Accounting, Environmental Disclosure and Material Flow Cost Accounting (MFCA) on Sustainable Development Goals (SDGS). The population utilized is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2019 - 2023. The sampling technique used was purposive sampling, so that the sample amounted to 100 observations (20 companies for 5 years). The analysis technique utilized is the classic assumption test, multiple linear regression analysis. The results showed that green accounting and environmental disclosure have an effect on achieving SDGs, while MFCA has no influence on SDGs. This study has implications for manufacturing companies that implement green accounting by incurring environmental costs that will help improve the company's SDGs.

Analysis Of The Role Of Management Accounting In Company Cost Control Mumun Maemunah; Budi Rismayadi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the role of management accounting in cost control in companies. Management accounting plays an important role in providing relevant and timely information for managers to make effective decisions regarding cost control. This study uses a descriptive approach with qualitative methods, where data is collected through literature studies and in-depth interviews with financial and accounting managers in several companies. The results of the study show that management accounting has a crucial role in controlling company costs through accurate planning, budgeting, and cost tracking. By analyzing various cost components, management accounting helps managers identify and manage expenses, set appropriate prices, and evaluate operational performance. In addition, management accounting supports strategic decision-making and resource optimization, enabling companies to achieve financial goals and increase profitability. Through strategies such as cost-benefit analysis, activity-based budgeting, performance measurement, and investment in technology, managerial accountants can provide insights to improve efficiency and create long-term value, strengthening a company's competitive position and supporting sustainable profit growth.

Rising From The Slump: The Role Of Human Resource Management In Improving The Performance Of Saung Angklung Udjo Budi Rismayadi; Mumun Maemunah
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Saung Angklung Udjo, as one of the cultural tourism destinations in Bandung, faces major challenges in maintaining its existence, especially related to effective human resource management. This study aims to analyze the role of Human Resource Management in improving the performance of Saung Angklung Udjo after the downturn experienced due to the impact of the Covid-19 pandemic. This study uses a descriptive qualitative approach with data collection through in-depth interviews, observations, and documentation studies. The results of the study show that the Covid-19 Pandemic has had a significant impact on the tourism sector in Indonesia, including Saung Angklung Udjo in Bandung, which experienced a drastic decline in the number of visitors due to social restrictions and the closure of tourist attractions. To recover from this downturn, Saung Angklung Udjo needs to improve its management, especially in the management of human resources. Steps taken include evaluating organizational structures, implementing training programs to improve employee skills and motivation, and creating a healthy work culture. In addition, it is important to build a positive image of the organization through open communication and fair implementation of policies. The human resource development strategy must consider Sundanese cultural values, including arts and culture training, mentorship between senior and young artists, and increasing multicultural awareness. With these steps, Saung Angklung Udjo can strengthen its position as a sustainable arts and culture center.

The Effect Of Job Placement And Employee Recruitment On Employee Performance Budi Rismayadi; Wike Pertiwi; Mumun Maemunah
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 1 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i1.144

Purpose of the study — The purpose of this study was to determine the effect of recruitment and job placement on the performance of Karawang MSME employees.. Research method— The method used in this study is a quantitative verification method. The data collection technique used in this study used a questionnaire with a Likert scale. While the data analysis used was multiple linear regression analysis with SPSS 29 software.. Result— The results of this study indicate that there is a partial effect between employee recruitment and performance significantly of 0.000 <0.005 and a t-count value of 7.584> 2.011 and a partial effect between job placement and performance significantly of 0.000 <0.005 and a t-count value of 3.793> 2.011. Together, employee recruitment and job placement are proven to have a simultaneous significant effect on employee performance which shows a very significant effect of 0.000 <0.005 with an F-Count value of 186.501> 3.19. Based on the results of the determination coefficient, it was found that the employee recruitment and job placement variables had an influence of 88.8%, while the remaining 1.2% was explained by other unknown factors or variables that were not included in this regression analysis. Conclusion— the Employee Recruitment Variable (X1) has a positive and very significant influence on the Employee Performance variable (Y) in Karawang MSMEs. the Job Placement Variable (X2) has a positive influence on the employee performance variable (Y), which means that the job placement variable has an influence on employee performance at MSMEs Karawang. the Employee Recruitment Variable (X1) and Job Placement variable (X2) have a positive and significant influence on the Employee Performance variable (Y) in Karawang MSMEs.

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