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All Journal Media Ekonomi dan Manajemen Jurnal Dinamika Sosial Budaya PROCEEDINGS ACITYA Journal of Teaching & Education Jurnal Ilmiah Edunomika (JIE) SOLUSI International Journal of Research in Education (IJRE) Safari : Jurnal Pengabdian Masyarakat Indonesia Literasi: Jurnal Pengabdian Masyarakat dan Inovasi JER
Christy, Nisa Novia Avien
National Yunlin University Of Science And Technology
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta, Suryaneta; Nugraha, Andhyka Tyaz; Noviantoro, Tri; Christy, Nisa Novia Avien; Muslim, M.Raihan Huzhaifi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
Green Skill Training:Meningkatkan Ketrampilan Warga Mengelola Manajemen Bank Sampah Slahanti, Masine; Novia Avien Christy, Nisa; Dhian Pratamanti, Enggar; Soegihartono, Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 1 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/5jwyn648

Abstract

The problem of waste is one of the problems that has become a concern for various parties, it cannot be denied that every day there must be waste that must be disposed of, both from industry and from households in the form of solid or liquid waste plastic or in the form of other waste. Discussion of waste processing has been around for years, in line with the increasingly developing industry and increasingly dense housing. Population growth accompanied by the high flow of urbanization to cities as a result of modernization, has led to an increasing volume of waste that must be managed every day Purwodinatan sub-district is part of the sub-districts that participate in the management of waste banks, however, it is felt that waste banks still need to be given an understanding of improving management maximally within the management system. On this occasion, activities for the community focused on providing insight and knowledge of waste bank management with Green Skill Training management that regulates administration with the aim of administratively managing waste banks better. The activity was carried out by providing material in a seminar forum attended by waste bank managers from the RW001 management consisting of five RTs, each represented by three people: the Chairperson, Treasurer, and Secretary. This community service activity can increase insight and knowledge not only for waste bank managers but also encourage community participation in waste bank activities.
Co-Authors Andhyka Tyaz Nugraha Basmar, Edwin Dhian Pratamanti, Enggar Dwiantari, Scorina Dyah Handayani Dewi Enggar Dhian Pratamanti Masine Slahanti Ming Chang Wu Muslim, M.Raihan Huzhaifi Nanang Ari Utomo Noviantoro, Tri Pratito, Dwi Widi Saifudin Saifudin Setiadi, Sofyandanu Slahanti, Masine SOEDARMADI SOEDARMADI Soegihartono, Soegihartono Suryaneta Wibowo, Radna Andi Wu, Ming-Chang