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All Journal J-MAS (Jurnal Manajemen dan Sains) Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Bisnis Kreatif CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Management Research and Economics Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Multidisiplin Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Dini Yani
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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Analisis Peran Bumdes Desa Sukaluyu dalam Meningkatkan Penjualan Melalui UMKM di Desa Sukaluyu Raihan Haidar Azis; Rieke Retnosary; Dini Yani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.5821

Abstract

Village-Owned Enterprises (BUMDes) function optimally to increase the village economy, particularly by supporting Micro, Small, and Medium Enterprises (MSMEs). This lesson analyzes of BUMDes Sukaluyu in increasing MSME sales in Sukaluyu Village through financial support, marketing, and business assistance. Descriptive qualitative technique lessons on how to collect reports including interviews, observations, and document analysis. The findings indicate that BUMDes Sukaluyu provides interest-free capital assistance, conducts business training, and facilitates marketing through bazaars and the MSMEs Gallery. However, challenges such as limited capital, lack of digital marketing utilization, and competition from external products still persist. Therefore, enhancing funding sources, digital marketing training, and more effective marketing strategies are necessary for the sustainable growth of (MSMEs).
Co-Authors Aam Widiawati Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Adi Hardiyansah Atika Dwi Mabruroh Cherilya Alfara Natasya Daeana Irawati Dexi Triadinda Dhea Imroatul Fatihah Dwi Rahmadia Putri Elmira Deviani Ery Rosmawati Fajar Siddiq Febry Rizki Putra Henry Wirama Hoeriah Hoeriah Isyanto, H. Puji Lailatul Shalsabila Muhammad Abi Dzar MUHAMMAD YUSUF Pramana Purbayaksa Raihan Haidar azis Rieke Retnosary Rohma Septiawati Shandikha Arya Yudha Rahman Siti Nuroh Thoriq Baihaqi Al Syukri Uus MD Fadli Windy Aryani Yosepha, Sri Yanthy Zenita Apriani