Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal MALA'BI JME Jurnal Kewarganegaraan Safari : Jurnal Pengabdian Masyarakat Indonesia ManBiz: Journal of Management and Business
Iwan Adinugroho
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ManBiz: Journal of Management and Business

 1 
Pengaruh Promosi Penjualan dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada UKM Home Industri Mie Wong Solo di Kabupaten Mamuju Iwan Adinugroho; Andi Irfan; Abdullah
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i1.7486

Abstract

                This study aims to determine the effect of sales promotion and product quality on consumer purchasing decisions at Wong Solo Noodle Home Industry SMEs in Mamuju Regency, West Sulawesi. The method used in this research is quantitative method with descriptive-verification approach. Data were collected through distributing questionnaires to 30 respondents selected using purposive sampling. The data analysis technique used was multiple linear regression with the help of SPSS software. The results showed that sales promotion and product quality have a positive and significant effect on consumer purchasing decisions. This study provides recommendations for companies to improve promotional strategies and product quality to increase consumer loyalty.
Co-Authors Abdullah Amalia Andi Irfan Eva Solina Gultom Hendy Tannady Irwan Moridu Nova Erliyana Rohsita Amalyah Rasyid Sari Fitri Sudirman Sudirman Suwanti Suwanti Suwanti